Harnessing the power of AI to help people be the best that they can be.I'm in teambuilding mode, so please reach out if you are interested in the power of personal development and AI, especially engineers and coaches! I would love to chat.

I led the Go to Market team for GRIDRACK (www.GRIDRACK.com) , a cross-OEM vehicle platform which we unveiled at the 2024 Work Truck Week Show in Indianapolis. We were responsible for business modeling, product validation, customer research, e-commerce, and all aspects of marketing.

Ford X was Ford Smart Mobility's new business incubator. I was the venture lead for HOOT Rides: https://vimeo.com/370131435. We ran a 6 week ridesharing pilot in downtown Oceanside, CA, charging $3/ride, achieving consistent week-over-week growth from 107 riders in week 1 to 365 riders in week 6. I led a cross functional team of 20, managing marketing, operations, purchasing, legal, drivers, and external technology vendors, keeping within budget of $500K.

Greenfield Labs was Ford's joint venture with IDEO, which used human centered design to transform the urban transportation experience. As a Business Designer, I helped define, build, and launch mobility products and services on project teams with Ford and IDEO colleagues, including:• Voy, an employer-funded commute incentive program we piloted with over 200 Poshmark employees. We introduced a Chariot shuttle as last-mile solution to enable more public transit (Caltrain) usage, and shifted 25% of employees to healthier commuting habits like taking public transit, carpooling, and biking.• Concierge service on Chariot corporate shuttles - piloted a program to offer ready-made meals and convenience store essentials for sale as a concierge service on corporate shuttles during evening rides home

After GM acquired Sidecar, I stayed on to help grow GM's carsharing venture, Maven, to 11 cities. I served as the growth product manager, facilitating between Product Development, IT, and Marketing. I worked from San Francisco with regular travel to Detroit, and:• Launched user referral program and promo code features in our app, which were more cost effective at acquiring and retaining users than paid media• Designed & launched Maven.com website which received over 30K unique monthly visitors and became a source of 20% of our app downloads. • Managed the marketing technology stack, using Appsflyer to measure mobile install campaigns, Signal for paid media attribution, and Axciom for product-triggered emails • Grew Maven to 11 cities in the U.S. and Canada

Sidecar was the #3 ridesharing company across the U.S., present in 8 U.S. cities. I led and mentored a team responsible for acquiring and retaining delivery partners, riders, and drivers in a very competitive space. I brought a rigorous approach to marketing, continually refining our online marketing strategies and campaigns, leveraging Google AdWords, Facebook, Pandora, and Craigslist, and working through online channels, community, apps, email marketing and loyalty campaigns. Our team:• Scaled ridesharing service to 600K users in 8 U.S. cities in a very competitive space. Acquired riders and drivers, peaking at 38K rides and 6.5K deliveries a week.• Managed driver acquisition budget of $100K/month across Craigslist, Facebook, Google, and referral channels. Acquired drivers for just $92 (1/4 the industry average)• Brought cost per rider down from $26 to $17 by doubling down on referral programs, using lookalike audiences, and retargeting. • Improved our funnels and referral programs, growing our driver acquisition 3x

2013 – 2014 | Director, Product Marketing at Rocket LawyerWhen Rocket Lawyer acquired LawPivot, I stayed on to lead the company’s first Product Marketing team, including: • Integration of LawPivot’s legal Q&A platform which made Rocket Lawyer stickier, and remains an important funnel to cost-effectively acquire new customers: https://www.rocketlawyer.com/legal-advice• Simplification of business and personal pricing into a single subscription plan, boosting revenue by 35%. Analysis showed we didn’t need to discount the service to consumers2011 – 2013 | Vice President, Marketing at LawPivotLawPivot was an early stage legal Q&A service funded by Google Ventures. I was employee #7, recruited as VP Marketing, and the first business hire. I:• Led a complete site redesign with an engaging UX that allowed customers to ask questions right on our homepage, with CPA plummeting from $60 to $4• Grew customer acquisition from 300 to 10,000 customers/month over 16 months, by running AdWords campaigns ($40k/month) on cost-effective keywords to drive traffic• Launched a public Q&A forum with users and lawyers adding content. Our page count grew exponentially and got indexed in Google’s search rankings, bringing us free traffic

After my MBA, I was recruited into oDesk's marketing team to help grow the global employment marketplace connecting small businesses with freelancers. (It later merged with Elance and rebranded as Upwork.) My achievements included:• Increasing employer signups by 70% year over year, growing from 2.5K signups in October 2008 to 13K signups in March 2011. • Optimizing Google AdWords ($70K/month budget), and launched affiliate marketing program to profitably acquire customers at a target $65 cost per acquisition • Redesigning our product pages to rank in Googles’ top 10 search results (see example). 20% of traffic and 50% of search traffic became organic within a year.• Positioning oDesk as ideal service for early-stage startups with initiatives like the “oDesk Challenge,” inviting SMB customers to pitch their ideas and get exposure to VCs, and by producing an “oDesk: Join the Movement” video (see video) and Twitter contest• Managing a team of 5-7 contractors via the oDesk platform to achieve results

My first project was to transition a major bank from a US-based team of data administrators into a 400-person onshore/offshore IT team. I spent six weeks in Bangalore and then a month in Manila, and saved the client $4M. I also reengineered call center processes for AAA Insurance, reducing costs by $6M. I led community events including a Brown Bag Lunch on Six Sigma, and was promoted from Analyst to Consultant twice as fast as usual.

Out of college, I was recruited into a prestigious rotational sales engineer training program. I supported $11M in sales of commercial equipment, worked with customers and the sales team on questions and pricing, and on-site sales calls. I also completed my Six Sigma Greenbelt Certification, improving the processes of a pre-sales team in Hyderabad, India.