 Drive , Manage and Mentor the Sales Team of OSMs & OECs  Complete the Sales Targets (sell-in and sellout both of Mobiles & IOT) assigned to the area from time to time through DRR (Daily run rate required) and BTD (Balance to do number) via asking and tasking mode of operations.  Explain all schemes offers , incentives to retailers as well as team; track them on daily basis. Ensuring KPI such as % contributions of >15K are maintained  Leading the entire area with Business Ownership  Improving area market share as well as counter share of the retailers in his area  Regularly analyze data, find gaps and fixing.  Ensuring right OEC at right outlet as per OEC capability and outlet potential  Indentify Visibility gaps and enhance the overall area brand visibility as per HO Guidelines Continuously working on Business Development by Opening new Retailers, Upgrading small retailers, NPO to PO shift, category upgrade  Ensuring the desired width of distribution (no. of outlets) and depth of distribution (SKU wise placement) as per company guidelines time to time.  Work with the distributor team (Owner as well as Manager / TL/ FOS) on stock placements and desired stock availability  Managing Good relations with all retailers and extremely strong rapport with all KFO and OPC counters.  For KFO and OPC in particular: ensure target achievement, regular visits, OEC deployment as needed & these OECs productivity, Sales growth.  Identify weak team members & coordinating with training Department to upgrade skills/product knowledge Resolving Issues and Conflict management in Trade to smoothen the sales processes  Demo / Fixture deployment as per planogram & co-ordinating with marketing team for regular maintenance.

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