Amit Bhandare Email & Phone Number

Mumbai, Maharashtra, India

Mumbai Area, India

• Brand Definition: Curating the Brand Architecture & Brand Personality. Crafting the Values of the organisation. Defining Brand Positioning. Developing the comprehensive Brand Manual & Visual Identity guidelines. Be a custodian of the brand in the market by making sure all marketing campaigns and activities are aligned to the brand proposition and defined guidelines.• Marketing Strategy and Plan: Develop the annual marketing strategy and activity calendar for the brand basis the defined business objectives. Continuously track the progress of the activity calendar, measure the effectiveness of every activity and report the progress on a regular basis to key stakeholders appropriately.• Campaign Design and Execution: Work with agency partners to design and develop marketing campaigns for both online and offline medium. Track the efficiency & effectiveness of the campaigns and report as and when required.• User Acquisition Strategy and Execution: Define and own the user acquisition strategy and execution plan in alignment with the business objectives leveraging online marketing channels.• Customer Engagement and Retention: Own the lifetime journey of the customer and drive the business objectives by engaging with the customer leveraging data and personalized customer experiences.• Marketing alliances and partnerships: Build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, start-ups, etc.) to further drive marketing efficiency and effectiveness• Research: Customer & Channel Insights through Market Research & Analytics

Mumbai

• Was part of the core team that launched on 100 ICICI Digital Villages.• Launched Mera iMobile – India’s first vernacular mobile banking app focused on the rural segment. • Introduced the concept of “Wi-Fi Posters” to aid quick download of the app at the rural and semi-urban branches• Was part of the core team that ideated, designed and executed the Swachh Society Awards • Established Digital/Online Marketing as an alternate channel for business generation for Gold Loan. • Started Missed Call marketing for Gold Loan• Pioneered transformation from Manual Wall Painting to Digital Wall Branding resulting in impactful Brand Awareness.

Mumbai Area, India

• Worked in tandem with International Marketing teams to ensure all marketing campaigns and activities are aligned to the brand proposition and defined guidelines.• Developed communication strategy for all new products & services • Drove all digital assets for maximising business outputs & increasing relevant awareness • Managing all PR activities

Mumbai Area, India

• Building Brand Salience & Product promotion in digital space. • Website development and traffic growth through SEO techniques• Business generation through online display campaigns and SEM

• Overall responsibility for Marketing of the company's products and services• Drove all digital assets for maximising business outputs & increasing relevant awareness for the category• Developed social media strategies across varied platforms

• Played a key role in charting the footprint & positioning for the brand Axis Mutual Fund• Developed communication plans for all new product & services launched under the umbrella of Axis Mutual Fund

• Launched ‘Chakra’ – Stainless steel scrub in coordination with R&D, Operations and Sales team• Developed and execution of promotions plan of launch of Chakra

Involved in:o Restaging Complan with a strong clinically proven claim and new attractive packagingo Working as a part of various strategic initiatives o Coordinating with creative/ media agencies on plan, execution, designing of ATL/BTL activitieso Launching Brand extensions

Mumbai, Maharashtra

As Management Trainee (Marketing Stint) reporting to Group Product Manager• Conducted data & competition analysis for maximum realization from focus markets• Successfully worked along with agencies namely:o Research Agencies for consumer/ trade researcho Advertising Agencies for developing POS material and print media communicationAs Management Trainee (Sales Stint) reporting to Regional Sales Head• Successfully:o Worked with Modern Trade for understanding various implications of the businesso Aligned Heinz Team to key account strategy/ skill development routine training of KASPs• Recognised as „The Best Preforming Manager‟ for West Region.