Placing the GREEN values at the core of our operations strategy, I led the growth campaign (6 months) for the Green Destinations 2022 conference in Athens, and⦿ achieved a SOLD OUT! status with over 250+ delegates worldwide⦿ gained 2300+ followers on LinkedIn and 1700+ on Facebook⦿ channelized 40000+ visitors to the Green Destinations Website⦿ operated a 34% opening rate and 12% CTR through email marketing

I provide strategic alignment to key projects at Green Destinations through effective project management practices and tools like Asana, Trello, and Google Suite to improve efficiency in processes and streamline stakeholder communication.

TripDoodler is an impact platform that makes it easier for travelers and tourism operators to choose more sustainably through a unique user rating of objective sustainability parameters. ⦿ Developed and executed go-to-market strategies for TripDoodler and new features, driving successful product launches and market penetration.⦿ Created compelling product narratives and sales collateral that resonate with target customers, increasing product awareness and generating leads.⦿ Conducted market research and competitive analysis to identify industry trends and customer needs, driving informed product decisions and improving market positioning.⦿ Built relationships with industry analysts and influencers, driving thought leadership and increasing product recognition across global platforms like Condé Nast Traveller and Green Key. ⦿ Tracked and analyzed key performance metrics to measure marketing effectiveness and optimize campaigns, resulting in improved ROI.

I prepared and delivered lectures for undergraduates on core tourism niches, including sustainable and responsible tourism. Plus, I administered an inter-department student community, the 'Tourism Study Circle Program,' which engaged 200+ tourism students in creative thinking and productive hands-on tourism activities.

I collaborated with Skift to help research and transform technical content on travel brands into a universal, digestible, and compact format.

I prepared and delivered lectures for graduates and undergraduates on core tourism niches, including sustainable tourism. Plus, I managed the academic and operational data on Fedena - an Online Academic Management System.

I researched and engaged with 500+ travel establishments, including transportation, museums, amusement parks, and other leisure service providers across Europe, North America, Asia, and Oceania, to establish strategic partnerships with 99 ROOMZ LLP.

I established and maintained contractual relationships with 200+ hospitality establishments from Europe, the Americas, and Asia to assist in tour-package development for the organization.