PROFILE SUMMARY• MBA (Marketing) with 16 years of experience in Sales & Distribution devising business strategies in FMCG, FMCD Mobile Telecom, Apparel, Garment, and Clothing Industry• Track record of heading a team of 170 Members, 27 Distributors, 500 Wholesalers, 21000 Retailers & 20 Franchise Stores. • Business acumen in managing entire span of sales & marketing entailing ATL/ BTL Marketing, Retail, B2B/ B2C, Business Development, Distribution Management & Alliances Management.• Optimization of resource by elevating & sustaining the assigned territory in the top for sales & customer service operations with a year-on-year growth of revenue• Executing Business strategies for target key accounts, aligned to customer objectives, with right mix of marketing tactics.• Maximized sales opportunities, proactively created new opportunities & achieved sales targets; developed relationships with industry partners.• Enterprising leader with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully.SKILLS:-- Strategy Formulation & Planning- Team & People Management- Channel & Distribution Management- Retail/ Institutional Sales- Business Development- Store Launch (EBO)- Brand Management- Liaison & Coordination- Key Account Management- Digital Marketing- Social Media Marketing, SMM- Search Engine Optimization, SEO- DATA Analysis & Google Analytics- Email Marketing- Web Developments