With over two decades of professional experience, my core competencies lie in strategic innovation and design thinking, particularly within the David & Who organization. Our mission is to empower entities with a David vs Goliath mindset, helping them craft compelling business narratives that resonate globally. We are committed to driving change and fostering diverse perspectives that align with our partners' values and aspirations.At David & Who, my role encompasses assisting governments, corporates, and Series B+ startups in refining their strategic positioning. Leveraging skills in marketing research and communications honed during my time as Strategy Director and Design Thinking Lead at Bacardi, I guide organizations to unlock their potential and articulate a narrative that captures their unique value proposition.