• Spearheading digital operations as a standalone P&L, reporting directly to the CEO.• Developed and implemented a comprehensive digital strategy, achieving increased revenue and improved brand awareness.• Built an innovative online eCommerce platform from the ground up.• Led cross-functional teams, including external R&D, SEO, PPC, and design vendors.• Created a competitive edge by developing an automation tool in collaboration with external suppliers.• Analyzed performance metrics via BI tools to drive impactful improvements.

• Responsible for the development and maintenance of 7 E-Commerce websites of the group’s brands including implementing technologically innovative solutions and ensuring an optimum customer experience.• Lead all the development and QA processes while effectively overseeing an external vendor.• Lead projects from defining characterization, timelines, and pricing, through creating the websites’ flow and defining all UI/UX aspects, until the successful launch while using the Monday system.• Manage and define external tools for increasing sales and improving conversion rate optimization (CRO) by performing A/B testing and leading an external service provider.• Define and Implement the EmarSys Marketing automation system for managing customers’ mailing and SMS. • Implement the migration of the Google Analytics 4 Analytic tool while handling required adaptations to the group.• Manage and define the work plans for a team of 4 Product Managers while monitoring their progress and performance using a project Gantt.• Build a designated dashboard and produce various types of reports for the management team.

• Led the development of 3 e-commerce websites for BUG, Modan Books, and Keter Books.• Led the development projects from scratch while defining needs, creating the website’s structure, building effective e-commerce processes, and managing an external service provider.

• Responsible for building B2C E-Commerce websites for the company’s business customers• Defined and planned the technological architecture, handled characterization, and wrote detailed design papers while managing an external R&D vendor. • Analyzed the needs of internal departments to define smooth and efficient working processes that improve CRO.• Build an annual business plan for customers to drive their profitability.• Managed and monitored the work of R&D, SEO (Search Engine Optimization), and DATA teams according to the Gantt.Among my projects: Ace, Auto-Depot, Ace-Electrics, Hoodies, TopTen, and Urbanica.

GoCommerce was founded in 2008, and specializes in providing boutique services for electronic commerce based on the Amazon and eBay platforms, and others.Electronic commerce platforms such as Amazon and eBay enable the expanded exposure of a company’s products to new global markets and increasing turnover.Feasibility study – using advanced research tools, we conduct a study to map the sector, examine the arenas and areas of demand, and the optimal prices to integrate the company’s products in the various commerce arenas.Establishing an eBay / Amazon and etsy stores – the set-up and definitions process includes the opening of accounts, handling trade restrictions, logistics and transport, PayPal settings, system characterization, designing the store, implementing technology on the eBay platform, establishing categories, product pages, setting up and adjusting product pages to the product characteristics for maximum exposure.Ongoing operation and accompaniment of commerce arena – outlining sale strategy, accompaniment and guidance for technological and logistical issues – up to the supply of the product to the customer to his full satisfaction.Ongoing management and optimization – promoting products in search engines in the various commerce arenas, constant tracking and ongoing improvement in percentage of product exposure, to maximize performances, sales, and profit.Among the sectors in which we specialize: fashion and footwear, jewelry, eyewear, electrical appliances, metalworking, cosmetics and perfume, sports products, and more.

Management Start-up Sportingo Israeli branch (report to headquarters).Management the company sites and upgrading them to leading technologies.Business development of company web sites and definition and lead its Map Road. Implementing procedures and working methods for the general management of the company activity in dealing with customers and international suppliers. Ongoing monitoring and building of GANT for diverse projects.

• Managed a PNL of a Projects Management division to drive smooth management of technological projects for global customers while reporting to the Sector CEO / company chairman. • Defined the methodologies for internal and external projects and monitored their progress according to the Gantt and budget.• Managed the Product Management of the TANGO product to large enterprise customers while defining methodologies, setting sprint content, and monitoring the performance of internal R&D teams according to the roadmap and to customers’ needs. • Hired, trained, and managed a team of 17 project managers and developers.

• Led projects of technological products for Ness subsidiaries following M&A processes while ensuring all projects are managed according to Ness standards and guidelines.• Managed a team of 17 R&D, QA, and analysts for effective implementation and maintenance of the Pension and Medical products at customers’ sites.• Led all customers’ customization needs and product application improvements. • Led the planning of the products’ next generation and presented it to the NESS management team.• Prepared all required data and documents for submitting tenders for technological solutions.