Head Of Marketing Operations
CurrentCloudoffis - SaaS-based market-leading workflow automation platform for SMSF Accountants, Auditors & Administrators.My KRAs-Developing and implementing a comprehensive marketing strategy for the SMSF Industry in Australia to increase brand awareness, engagement, and revenue growth.-Identifying and targeting different audience segments depending on their buyer journey and funnel stages to maximize lead generation and conversion rates.-Successfully planning, executing, and promoting events to increase brand visibility and drive lead generation.-Creating engaging content like videos, emailers, and other collaterals for nurturing campaigns to improve customer retention and loyalty.-Achieving growth marketing targets by increasing website traffic, social media engagement, email list growth, and other key metrics.-Generating high-quality leads that align with the company's ideal customer profile and working closely with the sales team to help drive closures.-Developing and executing integrated marketing campaigns with partners like Class, BGL, FYI, Docusign, etc. across multiple channels to amplify reach and increase conversions.-Being responsible for CRM management, including maintaining the customer database, monitoring customer interactions, and analyzing customer behaviour to improve retention and identify upsell/cross-sell opportunities.-Being responsible for the Sales Management Information System (MIS), including data collection, analysis, and reporting to track sales performance and identify areas for improvement.-Using data analysis and insights to optimize marketing campaigns, improve performance, and achieve KPIs.-Continuously monitoring and analyzing key marketing metrics and using data-driven insights to optimize campaigns, improve performance, and achieve KPIs.
