Amith Vikram Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Leading the evolution of MiQ’s Advanced TV capabilities in Canada. Constantly exploring and engaging with data partners to elevate the overall value of MiQ’s product portfolio.

Toronto, Ontario, Canada

Developed the data product roadmap to power advanced advertising solutions within the Rogers Enable Data (R.E.D.) portfolio. Collaborated on implementing Adobe Customer Data Platform (CDP) for audience segmentation strategy. Played a crucial role in deploying and facilitating the adoption of the DOMO BI solution across the media organization.

Toronto, Canada Area

Provided strategic consultation to roll out R.E.D. (Rogers Enabled Data) powered ad solutions to meet client marketing objectives at scale. Responsibilities included identifying pain points for end-users of the products (Sales, Account Managers & Ad Operations teams) and collaborating with interlocking teams to develop solutions.

Toronto, Ontario, Canada

Digital trafficking of display, video and social campaigns. I successfully managed orders worth over $2 million for a broad spectrum of local and national advertiser accounts. Additionally, I developed advanced reporting solutions for campaign management and revenue tracking that resulted in savings of 900+ person hours annually.

Bengaluru Area, India

Led the team responsible for providing end to end reporting and analytical support to the digital inventory management, pricing, programmatic solutions and Video operation teams. The role demanded strong interpersonal and communication skills in order to manage collaborative relationships between the onshore and offshore teams.

Bengaluru Area, India

Acted as a lead on all the Inventory reporting functions which included developing quantitative analysis, ad hoc reports, and models for digital inventory management of 25+ Time Inc. US websites.Developed and implemented excel based dashboards to consolidate data from all programmatic partners to provide revenue/ CPM analysis by site and revenue streams and assist the finance team with month close processes. I was also the point of contact for managing PMP and Programmatic Guaranteed… Show more Acted as a lead on all the Inventory reporting functions which included developing quantitative analysis, ad hoc reports, and models for digital inventory management of 25+ Time Inc. US websites.Developed and implemented excel based dashboards to consolidate data from all programmatic partners to provide revenue/ CPM analysis by site and revenue streams and assist the finance team with month close processes. I was also the point of contact for managing PMP and Programmatic Guaranteed deals in APAC region. Show less

Bangalore

Part of Inventory Analytics team at Time Inc where my responsibilities included weekly and monthly reporting on KPI's like CTR, STR and OSI's for 25+ Time Inc US websites. I also assisted the sales teams in analyzing and buildings RFP's for digital campaigns.

Mba, Marketing & Finance

B.Com, Finance