Amitika Thakur Email & Phone Number

New York, United States

Mumbai, Maharashtra, India

I led social media campaign executions for 3 main clients - Pampers (P&G), Charlie Banana (P&G) and Amazon. I was the client servicing lead for all three brands responsible for strategizing campaigns, planning campaign execution, leading the execution team and closing the campaign. The main focus for all brands and campaigns was to align campaign key performance indicators (KPIs) to maximize consumer engagement for successful execution - this was done by strategically planning content that could promise higher consumer interaction with the brand and the influencers. To ensure campaigns were performing well at every stage, close monitoring was required and strategies were modified to meet KPIs. Apart from that, I led a diverse team that was responsible for the execution of all campaigns - this role demanded human resources, crisis and conflict management. Some of the key achievements -- Led the influencer team of 10 Managers, Senior Managers and Junior Managers for all 3 brands with 15 campaigns worth $200,000+ - Delivered execution for all 3 brands and outperformed all Key Performance Indicators (KPI)

Mumbai Area, India

My role was primarily focused on strategizing campaigns, planning campaigns with respect to human resources, finances, content and campaign execution and closure. I was leading 8 campaigns for most of the biggest clients of the company - some supervising and others directly executing, as a one-woman team - it was one of the most rewarding times of my professional career at Chatterbox. To top it all off, I was successfully able to outperform KPIs in all 8 campaigns. Additionally, I had some business development responsibilities which allowed me to bring two new brands and close campaigns with them. Some of the key achievements - - Managed 5000+ influencers across 20+ cities in India for over 20 campaigns across brands like P&G, Bumble, OnePlus- Trained Chatterbox’s youth-based influencer team of 5000+ campus influencers, 5 interns and 4 Junior Managers- Executed campaigns worth $ 220,000+; resulting in 121% Key Performance Indicator (KPI) success rate

Mumbai Area, India

I started off solely building a new team of influencers across 15+ cities in India along with executing smaller campaigns with 50 influencers. Within 3 months, I was moved to client servicing and larger campaign execution with 1000+ influencers. From here, I started executing scalable campaigns with multiple brands under P&G, along with other brands as well. Within 8 months, I was promoted to a manager role, with a team of junior managers to lead. Some of the key achievements-- Created a network of over 3000+ campus influencers across 15+ cities in India leading to an early promotion in 8 months- Won the company’s first award for executing Whisper’s #SitImproper campaign- Acquired new business deals via 2 new brand campaigns solely within the first 3 months of joining

Manali, Himachal Pradesh, India

In this role, I took up a new challenge of creating marketing and brand strategies for an industry new to me. It was a challenging role because the customer segmentation was extremely different for this industry and the internal team was not the regular 9-to-5 employees, rather a large chunk of it came from the non-unionized labour force. Understanding how customers in this segment make decisions and how to motivate the internal team to increase the company's ROI were the two biggest challenges. To approach the first challenge, I spent a lot of time understanding the whole customer journey, processes and practices. The second challenge was the hardest part of the role - to understand what motivates the team and how we can leverage that to increase business ROI. The hospitality industry relies heavily on online reviews so I devised a staff incentive approach - for every 5 reviews that has a mention of the service staff online, the staff member would be rewarded, so staff members were motivated to perform and increase digital word-of-mouth and ROI for the company. Some of the key achievements - - Revamped the overall branding of the property and increased online WOM by 40%- Built and launched a staff commission-led sales strategy for off-season sales; resulting in 37% more sales- Reduced daily operational costs by 16% by revamping package plans sold to customers and delegating staff roles

Mumbai Area, India

Building on my experience as director of marketing at Incoming Global Talent, I led the project that was intended to cater to Mumbai startups by offering them international talent from all over the world. In this role as VP, I managed a team of 30 individuals and focused on scaling and expanding to a larger startup audience in Mumbai. We organized several startup forums and events to garner a larger startup audience by increasing product awareness in the Mumbai startup ecosystem, as part of the scalability plan. Some of the key achievements - - Secured partnerships with 15+ start-ups and established a portfolio of 21 accounts- Supervised a team of 30 diverse individuals and was recognized as the top performer amongst 350+ Asia Pacific Entities- Improved product performance by 52% and financial profits by 60% (compared to 2016)

Mumbai Area, India

I piloted the newly introduced business service in the Mumbai market, that was focused on giving young international professionals a chance to work in a startup in Mumbai for a duration of 3 months - 1 year with a minimal stipend. The product framing was meant to be for a smaller and affordable city, so the biggest challenge was to introduce it in one of the biggest and most expensive cities of India i.e., Mumbai. My team and I overcame it by strategically exploring startups with aims of international expansion and hiring international interns from regions of clients’ preferences. Some of the key achievements - - Recognized as best Director, Mumbai and best performer, Innovations for the pilot, out of 2000+ entities in AIESEC Global

Hiranandani, Powai

As an intern of Housing, I was a part of a team that focused on business development. I learnt techniques to discover business leads for client acquisition and conducted competitive analysis against competitors and managed escalations between customers and sales teams. Some of the key achievements - - Successfully conducted competitive analysis for the company's top 5 competitions

Master Of Science - Ms

Bachelor'S Degree