Leadership of the entire Evo Car Share division; the fastest growing free floating car share in the world, easily getting you from here to there, with room for your friends.

Re-imagining the Future of Membership

- A founding member of and the current lead for the Evo Marketing team responsible for leading the go-to-market strategy, managing all aspects of marketing from ideation to execution including brand strategy, content and creative development, digital storytelling, media planning, advertising, partnerships, sponsorships and activation- Developed and executed launch and yearly strategic omnichannel marketing plans which have resulted in achieving 5 year targets within 3 years, positioning Evo as the fastest growing car share in North America - Responsible for bringing to life the brand voice via storytelling through all touchpoints including: E-newsletter, PR influencers, partnerships, the app, in vehicle, at retail, and at brand activations.- Manage a marketing team of 25+ in the areas of consumer marketing including a sponsorship + activation team executing 400+ events per year.- Worked cross collaboratively with agencies and internal stakeholder to design and develop the Evo website and app that integrated a complex car share technology platform- Developed and manage strategic direction of Evo Extras rewards program driving brand lov.- Responsible for all competitive and financial analysis, to develop launch forecasting and pricing models-Oversee and manage department and program budgets on a quarterly and annual basis- Worked cross functionally to help set operational requirements for product development, remaining flexible and working through technology limitations to meet launch deadlines- Responsible for negotiating all brand sponsorships such as: Pride, SKOOKUM, Jazz Fest, SeaWheeze, Summer Cinema

- Hired and managed a team of 5 direct reports in operational and marketing roles on a portfolio of new ventures and high potential products including Auto Service Centers, Life & Health & Dental Insurance, and E-travel.- Brought disciplined management to the $2 Million+ Life & Health & Dental Insurance portfolio, doubling the marketing exposure, reversing the decline and growing the business- Successfully launched a new digital E-travel platform on bcaa.com focused on member benefits - Provided strategic and analytical expertise for the identification, assessment, and commercialization of potential new venture initiatives

Leadership of the entire Evo Car Share business; the fastest growing free floating car share in the world, easily getting you from here to there, with room for your friends!

- A founding member of and the current lead for the Evo Marketing team responsible for leading the go-to-market strategy, managing all aspects of marketing from ideation to execution including brand strategy, content and creative development, digital storytelling, media planning, advertising, partnerships, sponsorships and activation- Developed and executed launch and yearly strategic omnichannel marketing plans which have resulted in achieving 5 year targets within 3 years, positioning Evo as the fastest growing car share in North America - Responsible for bringing to life the brand voice via storytelling through all touchpoints including: E-newsletter, PR influencers, partnerships, the app, in vehicle, at retail, and at brand activations.- Manage a marketing team of 25+ in the areas of consumer marketing including a sponsorship + activation team executing 400+ events per year.- Worked cross collaboratively with agencies and internal stakeholder to design and develop the Evo website and app that integrated a complex car share technology platform- Developed and manage strategic direction of Evo Extras rewards program driving brand lov.- Responsible for all competitive and financial analysis, to develop launch forecasting and pricing models-Oversee and manage department and program budgets on a quarterly and annual basis- Worked cross functionally to help set operational requirements for product development, remaining flexible and working through technology limitations to meet launch deadlines- Responsible for negotiating all brand sponsorships such as: Pride, SKOOKUM, Jazz Fest, SeaWheeze, Summer Cinema

Applied Educational Programs for young adults focusing on Real Life Planning skills.

- Managed all products under the Nature’s Path snacking category worth $60MM (granola bars, waffles toaster pastries, tortilla chips, bread)- Evaluated The Que Pasa brand from a product and profitability standpoint during acquisition, developing financial models for cross border pricing, a go to US strategy, and operational restructure- Managed the integration of Que Pasa into the Nature’s Path portfolio, by developing the 3 year strategic vision that included launch in USA, product innovation, package re-design, and web & social media strategy- Strategically recognized a new business opportunity and launched the Q’ia cereal brand, helping create a new breakfast category, which was on track to deliver $25MM in sales, five times the original sales goal- Strong focus on innovation, having collaborated with cross functional teams in operations, supply chain, communications and sales to launch 15 successful products over 2 years- Implemented and managed a new market research concept testing tool for the brand department

-Managed all aspects of regional marketing: strategic partnerships, events, guerilla marketing, -sponsorship, advertising and social media-Focused on strategic community engagement to achieve member growth, brand loyalty, and referral business-Managed a team of 15+ in promotional, residential and B2B tactics, resulting in double digit member growth Vs prior year-Managed online advertising to improving click through rate and CPC results-Launched social media regionally

-Managed distributor business: $5 Million+-Business development, targeting new foodservice channels-Achieved consistent quarterly sales growth through the management of 5 distributor accounts-Negotiated the brand marketing budget and executed distributor specific brand marketing promotions -Conducted training on product innovation for external distributor sales teams-Performed financial analysis and conducted business reviews with management

Promotions & Community Development:Media planning, development of promotional ad materials and hosting special events

Identica:Worked with client services & creative team to develop brand strategies. Proposal writing, Market Research, Presentation Development

Special Project:Performed a competitive analysis within the Asian market and determined the target market for specific commodity exports: branded 2 products: Canola Oil & Spring Water, developing packaging & website.