Amitis Khorsandi Email & Phone Number

Burnaby, British Columbia, Ca

Leadership of the entire Evo Car Share division; the fastest growing free floating car share in the world, easily getting you from here to there, with room for your friends.

Burnaby, British Columbia, Ca

Burnaby, British Columbia, Ca

Burnaby, British Columbia, Ca

Re-imagining the Future of Membership

Burnaby, British Columbia, Ca

- A founding member of and the current lead for the Evo Marketing team responsible for leading the go-to-market strategy, managing all aspects of marketing from ideation to execution including brand strategy, content and creative development, digital storytelling, media planning, advertising, partnerships, sponsorships and activation- Developed and executed launch and yearly strategic omnichannel marketing plans which have resulted in achieving 5 year targets within 3 years, positioning Evo as the fastest growing car share in North America - Responsible for bringing to life the brand voice via storytelling through all touchpoints including: E-newsletter, PR influencers, partnerships, the app, in vehicle, at retail, and at brand activations.- Manage a marketing team of 25+ in the areas of consumer marketing including a sponsorship + activation team executing 400+ events per year.- Worked cross collaboratively with agencies and internal stakeholder to design and develop the Evo website and app that integrated a complex car share technology platform- Developed and manage strategic direction of Evo Extras rewards program driving brand lov.- Responsible for all competitive and financial analysis, to develop launch forecasting and pricing models-Oversee and manage department and program budgets on a quarterly and annual basis- Worked cross functionally to help set operational requirements for product development, remaining flexible and working through technology limitations to meet launch deadlines- Responsible for negotiating all brand sponsorships such as: Pride, SKOOKUM, Jazz Fest, SeaWheeze, Summer Cinema

Burnaby, British Columbia, Ca

- Hired and managed a team of 5 direct reports in operational and marketing roles on a portfolio of new ventures and high potential products including Auto Service Centers, Life & Health & Dental Insurance, and E-travel.- Brought disciplined management to the $2 Million+ Life & Health & Dental Insurance portfolio, doubling the marketing exposure, reversing the decline and growing the business- Successfully launched a new digital E-travel platform on bcaa.com focused on member benefits - Provided strategic and analytical expertise for the identification, assessment, and commercialization of potential new venture initiatives

Vancouver, Bc, Ca

Leadership of the entire Evo Car Share business; the fastest growing free floating car share in the world, easily getting you from here to there, with room for your friends!

Vancouver, Bc, Ca

Vancouver, Bc, Ca

- A founding member of and the current lead for the Evo Marketing team responsible for leading the go-to-market strategy, managing all aspects of marketing from ideation to execution including brand strategy, content and creative development, digital storytelling, media planning, advertising, partnerships, sponsorships and activation- Developed and executed launch and yearly strategic omnichannel marketing plans which have resulted in achieving 5 year targets within 3 years, positioning Evo as the fastest growing car share in North America - Responsible for bringing to life the brand voice via storytelling through all touchpoints including: E-newsletter, PR influencers, partnerships, the app, in vehicle, at retail, and at brand activations.- Manage a marketing team of 25+ in the areas of consumer marketing including a sponsorship + activation team executing 400+ events per year.- Worked cross collaboratively with agencies and internal stakeholder to design and develop the Evo website and app that integrated a complex car share technology platform- Developed and manage strategic direction of Evo Extras rewards program driving brand lov.- Responsible for all competitive and financial analysis, to develop launch forecasting and pricing models-Oversee and manage department and program budgets on a quarterly and annual basis- Worked cross functionally to help set operational requirements for product development, remaining flexible and working through technology limitations to meet launch deadlines- Responsible for negotiating all brand sponsorships such as: Pride, SKOOKUM, Jazz Fest, SeaWheeze, Summer Cinema

Applied Educational Programs for young adults focusing on Real Life Planning skills.

Richmond, British Columbia, Ca

- Managed all products under the Nature’s Path snacking category worth $60MM (granola bars, waffles toaster pastries, tortilla chips, bread)- Evaluated The Que Pasa brand from a product and profitability standpoint during acquisition, developing financial models for cross border pricing, a go to US strategy, and operational restructure- Managed the integration of Que Pasa into the Nature’s Path portfolio, by developing the 3 year strategic vision that included launch in USA, product innovation, package re-design, and web & social media strategy- Strategically recognized a new business opportunity and launched the Q’ia cereal brand, helping create a new breakfast category, which was on track to deliver $25MM in sales, five times the original sales goal- Strong focus on innovation, having collaborated with cross functional teams in operations, supply chain, communications and sales to launch 15 successful products over 2 years- Implemented and managed a new market research concept testing tool for the brand department

Boston, Massachusetts, Us

-Managed all aspects of regional marketing: strategic partnerships, events, guerilla marketing, -sponsorship, advertising and social media-Focused on strategic community engagement to achieve member growth, brand loyalty, and referral business-Managed a team of 15+ in promotional, residential and B2B tactics, resulting in double digit member growth Vs prior year-Managed online advertising to improving click through rate and CPC results-Launched social media regionally

Greater Chicago Area, Il, Us

-Managed distributor business: $5 Million+-Business development, targeting new foodservice channels-Achieved consistent quarterly sales growth through the management of 5 distributor accounts-Negotiated the brand marketing budget and executed distributor specific brand marketing promotions -Conducted training on product innovation for external distributor sales teams-Performed financial analysis and conducted business reviews with management

Promotions & Community Development:Media planning, development of promotional ad materials and hosting special events

Quebec City, Quebec, Ca

Identica:Worked with client services & creative team to develop brand strategies. Proposal writing, Market Research, Presentation Development

Special Project:Performed a competitive analysis within the Asian market and determined the target market for specific commodity exports: branded 2 products: Canola Oil & Spring Water, developing packaging & website.

Certificate In Advanced Leadership, Business, Business Administration And Management, General

Bcom, Marketing