Amit Khullar Email & Phone Number

Delhi, India

New Delhi Area, India

Tactonomics is a relevant marketing & consulting company augmenting into relevant visibility space. With an objective of providing marketing, media strategy and implementation support to client's business plans in Established or Startup environment alike. Tactonomics dedicates itself proactively to achieve highest level of dedication, efficient task management and viable price modeling.Consulting Role achievements:• Go To Market strategy development and implementation (for a Start-up agency). Achieved 2x increase in profitability.(2017-20)• Restructuring & Sales mentoring (for mid-sized BTL Activation agency). Achieved 4x turnover in 3 years with 2x increase in profitability YOY (2013- 2017)Project based work assignments include:- Integrated Business Marketing Solutions support for Huawei B2B divisions - Carrier, Enterprise & Communications.- Co defining & planning the biggest food festival of India -National Street Food Festival ( integrated with Eat Right initiative with FSSAI)- Go to Market Solution support to Repair adda , Mimaki India Pvt Ltd, TDI, International Land Developers- Gurgaon- Curated support to action oriented corporates & organisations : Everest Group, Rate Gain Technologies, Impact Investors Council, Konica Minolta, Radio Mirchi, HDFC Bank, Apollo Munich, Maruti Suzuki, The Times group and counting

New Delhi Area, India

• Handpicked for starting up Times Group’s (USD 1 Billion company) flagship strategic activation unit, I was instrumental in establishing the value matrix for promoting group company business, by leveraging BTL space• Achieved 10x increase in revenue from 2007-2013, incrementing project margins by 10% YOY and tripling the client base of non-traditional clients of North Indian territory.• Adding scale to business, established Xchange Plaza, formalising the partnership & alliance unit with independent P&L management & product liquidation modalities.Initiated, and executed some of the most remarkable consumer marketing projects for IBCE - Maruti Wagon R "Think Big Challenge", AMD "Future is me", TOI "Glory of Delhi" RWA recognition program, Nestle " 1000 steps", Gabon India Showcase @ Libreville, Maruti Altokshari, Samsung "Wheels of Hope", Delhi AIDS Society "Red Ribbon Pledge", Sikkim Festival @ Delhi, Petrotech Walkathon 2010, Nirula's Sundae Fundae activation and many moreB2B conclaves & thought leadership projects - such as - Banking Technology Conclave, ET Dialogue on Luxury, Dubai Property Show, "A day in life of India" and many more Achievements & Recognitions :> Recipient of Chairman's Award (October 2010) apart from various accolades and appreciations from the Top Management.> Successfully implemented the online transformation of the internal project management processes.

New Delhi Area, India

• Played Evangelist by marketing profit making marquee IP initiatives such as Mirchi Live, Celebrate Delhi, RJ Hunt, Wicked Wednesday that added 125 + new client exposures (corporate & retail) in 2 years.• Defined media strategy, branding and alliances, while anchoring project management, productivity tracking, feasibility check, P&L management and project lifecycle.• Developed a robust pipeline of partners & vendors with an incremental cost effectiveness target of 25%.

New Delhi Area, India

• Defined and managed New Business Initiatives at TIC, with profit centre approach. • Added new business worth Rs 2.5 cr + and 5 marquee clients (IBM, Sony Ericsson, VLCC, Radio Mirchi & Motorola) in less than a year.• Ensuring effective vendor negotiations, vendor selection and development, conducting project feasibility analysis (p&l management) , inter-departmental synergies, & team management was a key part of work assessmentSome of the highlight projects spearheaded at TIC were IBM Daksh Foundation Day (2005), Mobile Expo 2005 (Sony Ericsson), Airtel Millionaire Event (Chandigarh), Airtel Jammu Services Launch, VLCC roadshows.

New Delhi Area, India

It was the first step towards graduating into a wholistic integrated promotional marketing professional. • Managed clients with Rs 3.5 cr+ (Pepsi, American Express, Citibank, LG CDMA, Nokia, Idea cellular, Motorola, Dabur) • Introduced strategic approach to nurture Client Relationships from scratch, in an otherwise fragmented and ad hoc based business module. I was part of the core team and developed a lot of foot in door marketing tools to keep engaging with the clients on regular basis without sounding the usual. Brand Viagra & The Balls e mailer were a couple of significant developments, alongwith spearheading the first promotional marketing newsletter for the industry called "Promo News" .Some of the major project handled at Candid Marketing Services were American Express- Green card Launch promotions, Idea cricket match screenings, Airtel ground initiatives (college & dealer promotions), Citibank sparkle (Delhi NCR & Lucknow), Daksh foundation day (2003), Hyundai Santro road shows, Panasonic mobiles ground initiatives, LG CDMA world cup promotions, Nokia merchandising program and many more.

Delhi, India

- Worked with SBI cards launch team and acquired over 1000 credit card accounts via State bank of India's legacy branches in a short span of less than a year.

Delhi

-Worked with ADWATCH, a yellow page local initiative, managing zonal advertising sales and circulation in North Delhi

Master Of Business Administration (Mba), Marketing

Bachelor Of Commerce (B.Com.), Honors

Commerce