Amit Khullar Email & Phone Number

New Delhi Area, India

• Tactonomics is a relevant marketing & consulting company augmenting into relevant visibility space. With an objective of providing marketing, media strategy and implementation support to client's business plans in.
• Go To Market strategy development and implementation (for a Start-up agency). Achieved 2x increase in profitability.(2017-20)
• Restructuring & Sales mentoring (for mid-sized BTL Activation agency). Achieved 4x turnover in 3 years with 2x increase in profitability YOY (2013- 2017)Project based work assignments include:- Integrated Business.

New Delhi Area, India

• Handpicked for starting up Times Group’s (USD 1 Billion company) flagship strategic activation unit, I was instrumental in establishing the value matrix for promoting group company business, by leveraging BTL space
• Achieved 10x increase in revenue from 2007-2013, incrementing project margins by 10% YOY and tripling the client base of non-traditional clients of North Indian territory.
• Adding scale to business, established Xchange Plaza, formalising the partnership & alliance unit with independent P&L management & product liquidation modalities.Initiated, and executed some of the most remarkable.

New Delhi Area, India

• Played Evangelist by marketing profit making marquee IP initiatives such as Mirchi Live, Celebrate Delhi, RJ Hunt, Wicked Wednesday that added 125 + new client exposures (corporate & retail) in 2 years.
• Defined media strategy, branding and alliances, while anchoring project management, productivity tracking, feasibility check, P&L management and project lifecycle.
• Developed a robust pipeline of partners & vendors with an incremental cost effectiveness target of 25%.

New Delhi Area, India

• Defined and managed New Business Initiatives at TIC, with profit centre approach.
• Added new business worth Rs 2.5 cr + and 5 marquee clients (IBM, Sony Ericsson, VLCC, Radio Mirchi & Motorola) in less than a year.
• Ensuring effective vendor negotiations, vendor selection and development, conducting project feasibility analysis (p&l management), inter-departmental synergies, & team management was a key part of work assessmentSome.

New Delhi Area, India

• It was the first step towards graduating into a wholistic integrated promotional marketing professional.
• Managed clients with Rs 3.5 cr+ (Pepsi, American Express, Citibank, LG CDMA, Nokia, Idea cellular, Motorola, Dabur)
• Introduced strategic approach to nurture Client Relationships from scratch, in an otherwise fragmented and ad hoc based business module. I was part of the core team and developed a lot of foot in door marketing tools.

Delhi, India

- Worked with SBI cards launch team and acquired over 1000 credit card accounts via State bank of India's legacy branches in a short span of less than a year.

Delhi

-Worked with ADWATCH, a yellow page local initiative, managing zonal advertising sales and circulation in North Delhi

Master Of Business Administration (Mba), Marketing

Bachelor Of Commerce (B.Com.), Honors

Commerce