Amit is passionate about challenging the way things are, inspiring a shared vision of better possibilities. Intellectual curiosity, ability to be both strategic and tactical without losing sight of the "big picture", a passion for solving complex problems, combined with innovative thinking are his core strengths. He is a "generalist" with broad business expertise and deep specialized marketing skills.After previous experiences in strategic media planning & audience measurement across print, TV & radio, and off late in social media intelligence and the cutting edge world of marketing automation and on-demand marketing, he is currently running a digital communications consultancy based out of Bangalore.After many years in the corporate world, he has re-invented his career in academics, more specifically in the digital marketing domain. He is an Adjunct Professor of Digital Marketing at Mudra Institute of Communications, Ahmedabad (MICA) in Ahmedabad, where he teaches digital marketing and has set up the Digital Marketing curriculum for the flagship post graduate course. He is a visiting faculty at FLAME University in Pune.