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Award-Winning Brand Builder | Multifaceted Marketing ExpertSpecializing in Sports, Music, Entertainment, and Culinary IndustriesHighly accomplished and results-driven marketing professional with over 20 years of success across diverse industries and Fortune 100 companies. A respected and dynamic leader, recognized for developing and executing impactful sponsorship, marketing, and customer loyalty programs that drive business growth and brand equity.Demonstrated expertise in negotiation, with a career total of over $1 billion in closed deals. Passionate about nurturing talent and fostering high-performing teams, with a commitment to people-centered leadership.Comprehensive experience across the full marketing spectrum, including:* Advertising & Branding* Social Media & Experiential Marketing* Partnership Development & Sponsorships* B2B & Direct-to-Consumer Marketing* Loyalty Programs & Customer Engagement* Creative Management, Trade Shows, and Online CampaignsPossessing dual UK and US nationality, I bring a truly global perspective to strategy and execution, enabling innovative solutions and cultural adaptability in an interconnected world.
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Senior Director - Brand Sponsorships And Experiential MarketingCapital One Dec 2019 - PresentMclean, Va, UsNational Sponsorships and Cardholder Access Programs• Negotiated and expanded Capital One's sports sponsorship portfolio with a multi year partnership as Official Card and Bank of Major League Baseball, including rights, media and activation and a first ever title sponsorship of the World Series presented by Capital One. Lead all activations for the brand across Major League Baseball, Minor League Baseball and Little League. • Lead Capital Ones relationship with music superstar Taylor Swift. Led all activation for Taylor Swift | The Eras Tour including pre and post sale tickets, social media sweeps, tour activations, giveaways, and extensions. • Launched Capital One Entertainment - allowing cardholders to redeem rewards for experiences across dining, sports and entertainment, including partner strategy. • Lead brand strategy and activation for Capital One Orange Bowl, The Rose Bowl presented by Capital One, College Football Playoff, Capital One Beach Bash, NCAA, Final Four and other national sports properties. • Led Capital One negotiations with a multi pronged sponsorship and media program with ESPN/Disney across a multi-year strategic platform. • Negotiated and lead Capital One partnership with iHeart Media. Driving billions of impressions annually across properties such as iHeart Jingle Ball, iHeart Festival, iHeart AlterEgo and iHeart Country. Additionally created a myriad of customer only benefits accessible only to Capital One customers, including cardholder only performances, etc. • Expanded Capital One sponsorship portfolio within the culinary space with relationships with New York Wine and Food Festival, South Beach Food and Wine Festival, Pebble Beach Food and Wine, and the James Beard Foundation.• Nominated for Capital One's Executive Leadership Development Program, which is made available to only top 2% of associates -
Brand Director - Sponsorships And Experiential MarketingCapital One Jun 2016 - Dec 2019Mclean, Va, UsHead of Bank and Technology Sponsorships• Increased Capital One Brand awareness across all metrics (aided and unaided awareness, NPS Score, etc) via strategic Brand Sponsorships and experiential executions. • Secured high value and high profile naming rights to Capital One Arena in Washington DC. Lead all negotiations, media placement, activation, advertising, social media and experiential efforts in the arena and with their respective teams. Created significant lift in Brand equities and card usage within the arena. • Lead brand strategy and activation for Capital One Orange Bowl, Capital One Beach Bash, NCAA, Final Four and other national properties. • Expanded Capital One sponsorship portfolio with relationships with New York Wine and Food Festival, Grandoozy, Tastemaker and single artist tours. • Lead Capital One’s foray into new card benefits via sponsorship access. • Responsible for the negotiation, activation, management, branding, and marketing of prominent sponsorships including Capital One Arena, Washington Wizards, Washington Capitals, Washington Mystics, SummerStage, The Kennedy Center, LSU Athletics, Tulane Athletics, Texas Rangers, Dallas Stars, and University of Maryland Athletics. • Leads Capital One's efforts for high profile technology events, including Grace Hopper Celebration of Women in Computing, Money 20/20, and Amazon Web Services Reinvent. Includes brand strategy, product marketing, social, PR and event activation. • Nominated for Capital One's Executive Leadership Development Program, which is made available to only top 2% of associates• Selected to be a member of Capital One’s Market President Network (MPN) for both Mid Atlantic and North East. MPN is a group which selects philanthropic partnerships in each of Capital Ones regions. -
Senior Director Global B2B MarketingChoice Hotels International Jul 2015 - Jun 2016North Bethesda, Maryland, UsGlobal Head of B2B Marketing• Member of the Global Sales leadership team as head of B2B marketing. Created the strategic direction in the overall Choice Hotels positioning and new Choice Story.• Led team of marketing managers • Created all loyalty promotions to corporate and travel management customers. • Increased awareness of Choice Hotels with key corporate accounts and travel management companies• Grew targeted Mid-week corporate business by 14% in first year of executing sales and marketing programs. • Developed, planned and oversaw implementation of strategic marketing plans and programs for key segments including Travel Management Companies, key Corporate Clients and other key segments as identified by annual sales goals.• Created marketing automation/CRM plan, for all points in the sales funnel, including acquisition and retention strategies.• Oversaw tradeshow and event strategy for major travel shows and events (including conferences, seminars, promotional events, client events, annual convention, etc.)• Created CRM and Drip Marketing campaigns to further extend the reach of the global sales force. -
Director Global SponsorshipsHilton Jan 2014 - Jun 2015Mclean, Va, Us• Led Hilton sports, music, entertainment and diversity sponsorships. Provide leadership, direction, and insight to a team of 5 marketing managers and agency resources, to develop strategy, research, contract negotiations, and relationships to optimize brand marketing objectives • Negotiated and managed and launched largest financial sponsorship investment in company history with Live Nation. • Responsible for setting and managing the entertainment strategy for the company, including relationships with the Grammy Awards (The Recording Academy), Universal Pictures, Sundance Film Festival, Tribeca Film Festival • Created motion picture integration relationships with various movies, including Godzilla, Jurassic World and Danny Collins.• Led branding, public relations, digital and social integration into sponsorship activation. • Supported business units and regions across the globe in the review and evaluation of new sports, entertainment and music marketing partnerships and programs• Led Live Nation activation, including events, experiences, asset management, ticket management, and hospitality. • Managed sports sponsorships with the United States Olympic Committee, the Canadian Olympic Committee, USA Gymnastics, USA Volleyball and US Figure Skating• Created the Hilton HHonors Charitable Golf Series and grew event from one event to four events delivering over $1MM to charity and averaging over 30MM media impressions per year• Led licensing research and development for Hilton Worldwide to determine viability of Hilton branded licensed products in a retail environment -
Director Global PartnershipsHilton Sep 2009 - Jan 2014Mclean, Va, UsIdentified, built and managed Business to Business opportunities with all third party companies with whom Hilton Worldwide has a partnership/sponsorship relationship. Led a team of professionals responsible for corporate promotions, Hilton HHonors loyalty promotions, travel industry promotions and other strategic B2B promotions.• Lead loyalty marketing initiatives for corporate accounts which account for over $3B in revenue per year. • Responsible for all Hilton HHonors loyalty program corporate promotions globally. • Develop strategy and lead negotiations with partners including over $2MM in in partner funds. • Identified opportunities for ongoing, strategic marketing relationships with key Hilton Worldwide corporate sales accounts and all other customer marketing partnerships. • Created multiple large scale marketing programs with partners, including Coca-Cola, FedEx, Kellogg’s, General Mills, Proctor and Gamble and AT&T driving substantial revenue to both partnering companies. • Established a high degree of collaboration with Hilton Sales Worldwide, brand teams and senior management at key accounts.• Managed appropriate integration mechanisms/communications to ensure smooth partner handoff to key internal stakeholders for partner activation. • Prepared business case for brand, and other internal teams, to demonstrate ROI of these efforts and to secure buy-in.• Developed new partnerships for the Hilton HHonors program and negotiated rates and terms for those partnerships.• Responsible for negotiating, setting and managing the entertainment strategy for the company, including relationships with the Grammy Awards (The Recording Academy), Universal Pictures, Sundance Film Festival, Tribeca Film Festival and various film studios.• Created the Hilton HHonors Charitable Golf Series, connecting the Hilton purchasing engine with the consumer side of the business. Grew event from one event to four events delivering over $1MM to charity -
Senior Marketing ManagerSprint Nextel May 2004 - Sep 2009Overland Park, Kansas, UsCreated, executed and oversaw the strategic and tactical marketing efforts for the Sprint Nextel Business Verticals, including Healthcare, Construction, Insurance, Field Services and Utilities verticals, accounting for over $5B in revenue -
Marketing ManagerBristol Myers Squibb Jan 2001 - Apr 2004Lawrence Township, Nj, Us -
European Marketing Manager - Consumer ProductsBristol Myers Squibb Nov 1999 - Jan 2001Lawrence Township, Nj, UsLead E-Marketing strategy for EMEA for the Clairol brand, including Herbal Essences, Nice N Easy, among others. -
Mba AssociateBristol Myers Squibb Jul 1998 - Dec 1999Lawrence Township, Nj, UsOne of 12 selected for exclusive, corporate-sponsored MBA management rotational program designed to develop future executive-level managers. -
AssociateNike Mar 1997 - Aug 1997Beaverton, Or, Us
Amit Desai Skills
Amit Desai Education Details
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William & Mary – Raymond A. Mason School Of BusinessMarketing And Operations -
University Of Virginia Darden School Of BusinessPower And Leadership -
William & MaryMarketing And Operations -
James Madison UniversityBiology
Frequently Asked Questions about Amit Desai
What company does Amit Desai work for?
Amit Desai works for Capital One
What is Amit Desai's role at the current company?
Amit Desai's current role is Senior Director - Brand at Capital One.
What is Amit Desai's email address?
Amit Desai's email address is am****@****hoo.com
What is Amit Desai's direct phone number?
Amit Desai's direct phone number is +124051*****
What schools did Amit Desai attend?
Amit Desai attended William & Mary – Raymond A. Mason School Of Business, University Of Virginia Darden School Of Business, William & Mary, James Madison University.
What are some of Amit Desai's interests?
Amit Desai has interest in Children, Education, Poverty Alleviation, Science And Technology, Health.
What skills is Amit Desai known for?
Amit Desai has skills like Strategy, Marketing Strategy, Marketing, Direct Marketing, Cross Functional Team Leadership, Strategic Partnerships, Management, Leadership, Business Development, B2b, Sales, Marketing Management.
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