Amit Desai Email & Phone Number

Mclean, VA, US

• National Sponsorships and Cardholder Access Programs
• Negotiated and expanded Capital One's sports sponsorship portfolio with a multi year partnership as Official Card and Bank of Major League Baseball, including rights, media and activation and a first ever title.
• Lead Capital Ones relationship with music superstar Taylor Swift. Led all activation for Taylor Swift | The Eras Tour including pre and post sale tickets, social media sweeps, tour activations, giveaways, and extensions.
• Launched Capital One Entertainment - allowing cardholders to redeem rewards for experiences across dining, sports and entertainment, including partner strategy.
• Lead brand strategy and activation for Capital One Orange Bowl, The Rose Bowl presented by Capital One, College Football Playoff, Capital One Beach Bash, NCAA, Final Four and other national sports properties.
• Led Capital One negotiations with a multi pronged sponsorship and media program with ESPN/Disney across a multi-year strategic platform.

Mclean, VA, US

• Head of Bank and Technology Sponsorships
• Increased Capital One Brand awareness across all metrics (aided and unaided awareness, NPS Score, etc) via strategic Brand Sponsorships and experiential executions.
• Secured high value and high profile naming rights to Capital One Arena in Washington DC. Lead all negotiations, media placement, activation, advertising, social media and experiential efforts in the arena and with.
• Lead brand strategy and activation for Capital One Orange Bowl, Capital One Beach Bash, NCAA, Final Four and other national properties.
• Expanded Capital One sponsorship portfolio with relationships with New York Wine and Food Festival, Grandoozy, Tastemaker and single artist tours.
• Lead Capital One’s foray into new card benefits via sponsorship access.

North Bethesda, Maryland, US

• Global Head of B2B Marketing
• Member of the Global Sales leadership team as head of B2B marketing. Created the strategic direction in the overall Choice Hotels positioning and new Choice Story.
• Led team of marketing managers
• Created all loyalty promotions to corporate and travel management customers.
• Increased awareness of Choice Hotels with key corporate accounts and travel management companies
• Grew targeted Mid-week corporate business by 14% in first year of executing sales and marketing programs.

Mclean, VA, US

• Led Hilton sports, music, entertainment and diversity sponsorships. Provide leadership, direction, and insight to a team of 5 marketing managers and agency resources, to develop strategy, research, contract.
• Negotiated and managed and launched largest financial sponsorship investment in company history with Live Nation.
• Responsible for setting and managing the entertainment strategy for the company, including relationships with the Grammy Awards (The Recording Academy), Universal Pictures, Sundance Film Festival, Tribeca Film Festival
• Created motion picture integration relationships with various movies, including Godzilla, Jurassic World and Danny Collins.
• Led branding, public relations, digital and social integration into sponsorship activation.
• Supported business units and regions across the globe in the review and evaluation of new sports, entertainment and music marketing partnerships and programs

Mclean, VA, US

• Identified, built and managed Business to Business opportunities with all third party companies with whom Hilton Worldwide has a partnership/sponsorship relationship. Led a team of professionals responsible for.
• Lead loyalty marketing initiatives for corporate accounts which account for over $3B in revenue per year.
• Responsible for all Hilton HHonors loyalty program corporate promotions globally.
• Develop strategy and lead negotiations with partners including over $2MM in in partner funds.
• Identified opportunities for ongoing, strategic marketing relationships with key Hilton Worldwide corporate sales accounts and all other customer marketing partnerships.
• Created multiple large scale marketing programs with partners, including Coca-Cola, FedEx, Kellogg’s, General Mills, Proctor and Gamble and AT&T driving substantial revenue to both partnering companies.

Overland Park, Kansas, US

Created, executed and oversaw the strategic and tactical marketing efforts for the Sprint Nextel Business Verticals, including Healthcare, Construction, Insurance, Field Services and Utilities verticals, accounting for over $5B in revenue

Lawrence Township, NJ, US

Lawrence Township, NJ, US

Lead E-Marketing strategy for EMEA for the Clairol brand, including Herbal Essences, Nice N Easy, among others.

Lawrence Township, NJ, US

One of 12 selected for exclusive, corporate-sponsored MBA management rotational program designed to develop future executive-level managers.

Beaverton, OR, US

Masters Of Business Administration, Marketing And Operations

Executive Education, Power And Leadership

Mba, Marketing And Operations

Bachelor Of Science (B.S.), Biology