Head the premium lifestyle brand- Zee Zest previously Living Foodz. Explores Food, Travel, Homes, Health and Lifestyle with Fresh, Fun, Actionable content that inspires one to UNLIMIT life. -----• Delivered revenue growth through a combination of Ad, Sub, Syndication and International peaking at 100cr.• Oversee all major functions of the brand – Business strategy, Content, Editorial, Marketing, Product Development. • Leading a team of 20. Top in the rating charts for the lifestyle genre.• Content acquisition of major international titles and fostered relationships with top international content distributors like BBC, Freemantle, Banijay.• Creation of contemporary brand identity for both Living Foodz and Zee Zest; On-air, online and on-ground.• Created 100 + hours every year of original content across food, travel, reality and lifestyle.• Partnered with award winning Chefs, Anchors, influencers and celebs and built Mega Tentpoles including – Safari India with Rannvijay Singha, Ganga – The Soul of India with Dia Mirza, Station Master’s Tiffin with Ranveer Brar, Fit, Fab and Feast with Huma Q.• Multi-format IPs created to increase customer engagement and revenue – Unlimit Awards, Epicurean Guild Awards, Wicked Weekends, Power List. Regular engagement and presentations to the executive leadership team including the MD/CEO and Chairman. Created and executed marketing campaigns and PR for the brand, show launches, clients and IP’s. • Part of thought leadership panel which partnered with govt and international bodies. FSSAI on the Eat Right India mission and United Nations World Food Programme on World Food day..• Built the Digital lifestyle publishing hub with Catch up TV, trending lifestyle stories around food, travel and culture. 2Mn+ Monthly Unique Visitors.• Helped anchor the international distribution of the brand in US, UK and select countries in Asia.

Planned, conceptualised and executed profitable on ground IP’s under Mirchi Activation. Founder member of Mirchi Special Properties to create special IP’s on radio. Growth of 2x shown in growing the revenue in Mumbai and Bangalore through tapping key corporate clients. Headed South Cluster for the business unit.Explored new business avenues. Defined the targets for team. Revenue and profitability mapping for each IP.

Worked in the brand solutions for concept development and sales for properties and innovations- in product and on ground. Clients largely FMCG majors.

Management trainee Research: Worked closely with the Regional head and sales managers on competition tracking and data analysis and trends of wholesale and retail vehicles. Dealership management, Events, advertising at the west regional office.