Envisioning the future of B2B commerce using Conversational AI for research. Founding Designer. Pre-Seed Startup. Build the design function from 0 to 1. Spear heading the overall design & research strategy, user experience, and visual identity of Conversant.

fun projects that I pick up here and there. It gets me to experiment as a designer and explore new lands of problem solving. Moreover, it keeps me on my toes with my design & all non design skills.

GOOGLE ADS INCUBATOR | Experimenting with launching B2B shopping for the construction industryHighlights:Design & Research Lead: Oversaw the design and research workstreams to align with a 2 week cycle as well longitudinal tracks. Global team across India & US (multiple locations)Planning & Budgeting: Drafting research & design budgets. Participating in bi-yearly OPEX budgeting & forecasting. Managing Research Partners: Interviewing and researching 3P research partners. Designing and planning usability sessions and budget negotiations.Design Management: Daily syncs with design team, reviewing designs, presentations and pitches to leadership + the usual design dreaming. __________________ GOOGLE SEARCH | Envisioning the future of Google Search for mobile & desktopHighlights:Leading Sprints: Planning, organizing & leading x-functional & vertical design sprints to stress test patterns & components. Mentoring designers from feature teams on implementing a cohesive design system that allows for scale, quality and speed.Mentoring and Advising: Weekly framework consultations for over 100 designers spread across features teams in search. Reviewing designs, proposing alternatives and drafting recommendations for escalations. Framework & Design Systems: Crafting ultra complex patterns & components for x-vertical scaling of designs for mobile & web. Contributing to the core design systems library.Product Launches: Notable launches include a new attribution design for search results as well as a unique responsive page grid for desktop views. Global team across Germany, India, Israel, Japan, South Korea, Switzerland and USA (multiple locations).

PRIME VIDEO | Design & Platform lead for Android & iOS, PV’s fastest growing streaming platform. Problem space spans 220 territories; multiple content types: on-demand, shorts, linear & live TV; multiple offer types: free, buy, rent & subscriptions and supporting 20 languages. (including 2 bi-di languages)Highlights:Team Leadership: CD role overseeing workstreams of 4 UX+ 1DT + 1Producer, assigning projects, assessing skills, providing regular feedback, mentoring, and fostering a collaborative environment. Aligning their work with broader mobile strategy and product goals.Design Processes: Partnered with the creative leads of Web & TV (London) to assess existing design workflows and identify areas for improvement, sprint integration, and design reviews. Formalized a x-platform design system to standardize components & patterns. Set the Vision: Pitched a generational UI update to leadership and got it funded. Established the overall design strategy and vision for the mobile team, ensuring alignment within the Android and iOS dev teams as well as with organizational goals and user needs.Hiring & Team Growth: Hired a producer, design technologist and a designer to expand a world-class team to support PV mobile's ambitions and rapid growth trajectory

HOLOLENS | Enabling the larger community of designers & devs to build delightful holographic experiences and Mixed Reality Apps.__________________ WINDOWS | Built Universal Windows Apps and app samples for UWP to be showcased at the Microsoft Build conference. Coding in XAML for responsive and adaptive UI. __________________ XBOX | Widening the adoption rate for developing apps for Xbox: Delievered universal controls for Xbox that support the Universal Windows Platform (UWP) from 2ft–10ft experiences.

Design time during hyper growth days. Series A ($3M) - D($36.5M)UX covering IA, IxD and VisD. Part of teams with 2-6 designers. Projects covered desktop site, mobile site and iOS apps. I got to be the voice of users (both consumers and attorneys) in hopes to demystify and loosen up a rigid legal world.The site is streamlined for single-usage non-repeating customers. Avvo recieves around 5.5 million visits a month, primarily via SEO. Projects cover both B2B and B2C UI's.Design lead for Avvo’s desktop, mobile site and Iphone+Ipad app—Avvo Lawyers.

Design lead for the COINs11 Conference Branding, Social Media and Web Services. Worked in conjunction with staff and faulty to create and recruit student teams for each area. Mentored student teams to ensure project completion, execution and delivery. Conducted workshops to gather participation and interest among faculty and students.

Developed the Brand Identity for the new PhD program -Global Executive Track at the Wayne State University's Department of Industrial and System Engineering. Design involved creating a new logo and print brochure for PR and marketing.

Internship with the Fashion team included Socio-cultural trend sensing and forecasting along with product positioning, platforming and strategy. Brands: Jim Beam, Always, Henkel, Olay etc. Worked in conjunction with LPK Creative and LPK marketing on several branding projects. Brands: P&G Collaborate with LPK Fashion to create participatory design toolkits for user research for emerging markets.

Collaborate with a NGO to redesign a low-cost water filter for Uganda.Conducted on-site contextual research and ethnographic studies in Uganda.Created collaborative filter prototypes with villagers in Uganda and designers in USA. Produced an experimental filter design that could be taken into a longitudinal study for performance & water analysis.More info: www.thebsfproject.info

Selected by the Dean, School of Design to assist him in the Industrial Design Senior studio class. Mentored and guided all students through the design process of their final projects. Developed an online resource and information channel using new media and technology to improve class performance and explore new methods of teaching.

Guiding and supervising students to work with machines and other paraphernalia. Responsible for workshop safety and maintenance of machines.

Developing new designs for garden hose reel racks along with user market research, contextual enquiry, concept sketching, trend forecasting and future model proposals.

Restoration of the Roundhouse Railroad Museum was part of reviving the history of Savannah.Worked with architectural historians and historic preservation students to perform severalaccurate historical renovations of the exteriors and interiors of buildings and their furniture.