Amit Gupta Email and Phone Number
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Amit is a Coupang Sr. Director and a former Amazon & Adobe leader. He is a results-oriented product executive with 24+ years of experience across big data technologies (advertising, personalization, search, machine learning models/AI), consumer and enterprise software, e-commerce, marketplaces, digital media, travel, and more. Career highlights:• Coupang: Drove explosive growth (+25X) in ads business by (1) founding, scaling, and running 10+ ML powered products/programs, (2) building high performing teams in US and S.Korea that have consistently delivered against aim-high OKRs, and (3) driving innovation through 5000+ experiments with a higher success rate than industry norm. Expanded scope to own Performance Ads at Coupang (equivalent of Sponsored Products at Amazon). This includes advertiser happiness, shopper experience, and platform (supply, ad load, demand, relevance, serving & infra, experimentation, ML/AI models, and more). Also, own company-wide product to dynamically rank content in real time (search vs. ads. vs. organic recommendations).• Amazon: Built 5 big products/programs: (1) Mission Experience ("Keep shopping for") from 0-1, (2) Shared Accounts from 0-1, (3) Book Advertising, (4) Kindle Direct Publishing and (5) Consumer Engagement Privacy. Each program solved a broad customer problem in an innovative and simple manner.Today, the "Keep shopping for" CX is surfacing on Amazon's Home page ATF. I conceptualized and launched the ML-powered v1, v2, v3 in 2019 on Home ATF.• Adobe: Built Digital Publishing Suite from an early stage - releases V1-30 in 3 years. The product was used by marque publishers (Time, CondeNast, Hearst and more) as well as 10,000+ publishers to power their digital periodicals app on iOS and Android globally. As part of this, spearheaded confidential programs with Amazon and Apple that enabled publishers to market their magazine apps to millions of users at launch of Fire tablets (first, second, and third gen) and iPad Retina.• Mentored 80+ engineers, products managers, and data scientists in the last six years.
Coupang
View- Website:
- coupang.com
- Employees:
- 7994
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Senior Director Of Product Management, Performance AdvertisingCoupangKirkland, Wa, Us
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Senior Director, Head Of Product Management, Coupang AdsCoupang 2020 - PresentSeoul, Seoul, KrCoupang (NYSE:CPNG) is the largest e-commerce company in Korea. I run product management for Performance Ads at Coupang. In this role, I'm responsible for the shopper experience, advertiser happiness, and platform (including meeting quarterly ad revenue targets). In this role, I scaled innovation that drove explosive growth in Coupang's Ads business (25x+ rev growth, high platform ROAS). Built teams of product managers, economists, and business analysts in US and S.Korea from ground up. My teams have achieved aim-high OKRs for 18+ consecutive quarters, conducting 5000+ A/B experiments, and launching/scaling industry-leading ad tech products (autobidding, tiered auctions, relevance bars, dynamic ranking, and more).Scope includes ads quality, relevance, serving, ML/AI models (predictions, retrieval, foundation model, and more), supply experiences, ad load, creative optimization, auto-bidding, ROAS optimization, fraud and integrity, A/B experimentation, and more. My teams are using state of the art ML technology (LLMs, Deep Interest Networks, Neural Networks, and more) to solve the most challenging advertising problems (ad relevance, predicting shopper behavior, ROAS prediction, and more). I also run the company-wide product that dynamically ranks content in real time across the Coupang shopping sites. I founded this program back in 2020, drove significant change across the company, and established a single metric to launch experiments across all teams. Also, own experimentation (A/B) for Coupang Ads, and established the related mechanisms (launch criteria, metrics, process, and more).
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Product & Tech Leader (Multiple Roles In Personalization Org)Amazon 2016 - 2020Seattle, Wa, UsL7 leader for multiple personalization (core recommendations) programs in Consumer Engagement. Own the vision, strategy, and roadmap of new Personalization (P13N) products. P13N is the central machine learning org powering recommendations across Amazon. Highlights* Conceptualized and launched mission experience (a new shopping funnel program starting from Amazon home page – ATF), delivering significant incremental revenue ($XXX MM). This experience reengages shoppers with their incomplete missions and helps them move down the purchase funnel.* Formulated the vision and built an Amazon shared accounts program (family members sharing a single account). Reviewed original proposal with CEO, built a team, and launched new recommenders that resulted in $XX MM in incremental contribution profit wins.* Managed the development of Neural Network models to classify all Amazon accounts into single users and households. Co-authored three ML papers on classification, ground truth, and domain adaptation* Single threaded owner for compliance with new privacy laws (GDPR, CCPA) for Consumer Engagement (5K+ employee org). Reduced Legal and PR risk associated 100+ products in Consumer org. Built a 'privacy-by-design' culture* Mentor to 50+ product managers and engineers* Delivered S-team goals of launching book advertising on top of Search page and Detail page (2016)* Launched advertising for Kindle Direct Publishing authors and publishers (2016)* Launched Kindle Direct Publishing, a self-service marketplace for authors and publishers, in the US and UK (2009-11). -
Director Of Product Management | Saas | Analytics | InsuranceVertafore 2015 - 2016Denver, Co, UsLed the acquisition of two insurance companies - QQ Solutions and Keal Technology - to transition existing customers from legacy (mainframe) products to cloud-based SAAS solutions. Owned the product for small agencies and analytics. -
Principal Product ManagerExpedia Group 2014 - 2015Seattle, Wa, UsLed product management for managing traffic from external channels (search, affiliate marketing, meta-sites, and more) and attributing sales to originating partners. -
Sr. Product Manager - Digital Publishing SuiteAdobe Systems 2011 - 2014San Jose, Ca, UsLed product management for Digital Publishing app, Authoring, and SDK, which powered thousands of periodical apps (Wired, The New Yorker, Vogue, Daily Mail, Time, and more) on Apple and Amazon platforms. • Scaled digital publishing solution (DPS) from 2 to 10,000+ apps by launching 30+ innovative experiences that established DPS as the industry leader – 80% of digital downloads in 2013 were powered by Adobe.• Built strategic partnerships with top media companies (Time, Conde Nast, Hearst, and more), as well as Apple and Amazon. • Partnered with Apple for the launch of iOS Newsstand – a hub for newspaper and magazine apps. -
Sr. Product Manager - Kindle Direct PublishingAmazon 2009 - 2011Seattle, Wa, UsFounding member of Amazon’s Kindle Direct Publishing team, which disrupted the book publishing industry.• Launched 70% royalty option, a game-changing feature attracting authors to publish directly with Amazon by doubling royalties from 35% to 70%. This had Jeff B visibility. • Owned global launch of platform, resulting in significant increase (XXX%) in foreign language selection.• Spearheaded launch of digital books in UK marketplace, resulting in significant incremental revenue.
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Senior Industry AnalystAberdeen Group 2007 - 2009Waltham, Ma, UsPublished 45+ thought leadership pieces of research and analysis that address the blend of people, process and technology needed to achieve operational transformation in the procure-to-pay (P2P) space -
Mba Summer InternNestle Usa 2006 - 2006Vevey, ChFormulated a marketing strategy to enter the $1.2B ‘Prepared Frozen Breakfast’ market in the ‘Sandwich’ category; presented a fact-based proposal to the President of Nestle USA. -
Principal ConsultantEmpower Solutions, Intelligroup, Inc. 2003 - 2005Us• Spearheaded largest PeopleSoft deployment within public school setting (largest Michigan district, 140K+ students). Won PeopleSoft’s ‘Leaders in Supply Chain Management’ award for the Procure-to-Pay solution that was studied by United Nations.• Managed large-scale e-procurement projects at Detroit Public Schools, Verizon Wireless Puerto Rico, Pittsburgh Public Schools, and Chesapeake City and Schools -
Senior Consultant (Scm)I2 Technologies 2001 - 2003Scottsdale, Arizona, UsLed teams of 3-5 members to implement e-procurement and e-sourcing products at large manufacturing clients, including Stanley Tools, Cooper Tires, and Boeing. -
Software EngineerScience Applications International Corporation (Saic) 1999 - 2001Reston, Va, UsBuilt a financial service product from 0-1. Designed an innovative front-end architecture using XML, HTML, JavaScript, COM, XMLHTTP and browser caching technologies.
Amit Gupta Education Details
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Indian Institute Of Technology, KanpurBachelor Of Technology - Btech -
Saïd Business School, University Of OxfordMaster Of Business Administration - Mba
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Clemson UniversityEngineering
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Modern SchoolScience
Frequently Asked Questions about Amit Gupta
What company does Amit Gupta work for?
Amit Gupta works for Coupang
What is Amit Gupta's role at the current company?
Amit Gupta's current role is Senior Director of Product Management, Performance Advertising.
What is Amit Gupta's email address?
Amit Gupta's email address is am****@****ail.com
What is Amit Gupta's direct phone number?
Amit Gupta's direct phone number is +165027*****
What schools did Amit Gupta attend?
Amit Gupta attended Indian Institute Of Technology, Kanpur, Saïd Business School, University Of Oxford, Clemson University, Modern School.
Who are Amit Gupta's colleagues?
Amit Gupta's colleagues are Kwan Soo Grey Bae, Selena Hearon, Jake Lee, Jisoo Hwang, Min Jeong Lee, Jeong Yong Gim, Jisoo Song.
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