Amit Gupta Email & Phone Number

Kirkland, Wa, Us

Seoul, Seoul, Kr

Coupang (NYSE:CPNG) is the largest e-commerce company in Korea. I run product management for Performance Ads at Coupang. In this role, I'm responsible for the shopper experience, advertiser happiness, and platform (including meeting quarterly ad revenue targets). In this role, I scaled innovation that drove explosive growth in Coupang's Ads business (25x+ rev growth, high platform ROAS). Built teams of product managers, economists, and business analysts in US and S.Korea from ground up. My teams have achieved aim-high OKRs for 18+ consecutive quarters, conducting 5000+ A/B experiments, and launching/scaling industry-leading ad tech products (autobidding, tiered auctions, relevance bars, dynamic ranking, and more).Scope includes ads quality, relevance, serving, ML/AI models (predictions, retrieval, foundation model, and more), supply experiences, ad load, creative optimization, auto-bidding, ROAS optimization, fraud and integrity, A/B experimentation, and more. My teams are using state of the art ML technology (LLMs, Deep Interest Networks, Neural Networks, and more) to solve the most challenging advertising problems (ad relevance, predicting shopper behavior, ROAS prediction, and more). I also run the company-wide product that dynamically ranks content in real time across the Coupang shopping sites. I founded this program back in 2020, drove significant change across the company, and established a single metric to launch experiments across all teams. Also, own experimentation (A/B) for Coupang Ads, and established the related mechanisms (launch criteria, metrics, process, and more).

Seattle, Wa, Us

L7 leader for multiple personalization (core recommendations) programs in Consumer Engagement. Own the vision, strategy, and roadmap of new Personalization (P13N) products. P13N is the central machine learning org powering recommendations across Amazon. Highlights* Conceptualized and launched mission experience (a new shopping funnel program starting from Amazon home page – ATF), delivering significant incremental revenue ($XXX MM). This experience reengages shoppers with their incomplete missions and helps them move down the purchase funnel.* Formulated the vision and built an Amazon shared accounts program (family members sharing a single account). Reviewed original proposal with CEO, built a team, and launched new recommenders that resulted in $XX MM in incremental contribution profit wins.* Managed the development of Neural Network models to classify all Amazon accounts into single users and households. Co-authored three ML papers on classification, ground truth, and domain adaptation* Single threaded owner for compliance with new privacy laws (GDPR, CCPA) for Consumer Engagement (5K+ employee org). Reduced Legal and PR risk associated 100+ products in Consumer org. Built a 'privacy-by-design' culture* Mentor to 50+ product managers and engineers* Delivered S-team goals of launching book advertising on top of Search page and Detail page (2016)* Launched advertising for Kindle Direct Publishing authors and publishers (2016)* Launched Kindle Direct Publishing, a self-service marketplace for authors and publishers, in the US and UK (2009-11).

Denver, Co, Us

Led the acquisition of two insurance companies - QQ Solutions and Keal Technology - to transition existing customers from legacy (mainframe) products to cloud-based SAAS solutions. Owned the product for small agencies and analytics.

Seattle, Wa, Us

Led product management for managing traffic from external channels (search, affiliate marketing, meta-sites, and more) and attributing sales to originating partners.

San Jose, Ca, Us

Led product management for Digital Publishing app, Authoring, and SDK, which powered thousands of periodical apps (Wired, The New Yorker, Vogue, Daily Mail, Time, and more) on Apple and Amazon platforms. • Scaled digital publishing solution (DPS) from 2 to 10,000+ apps by launching 30+ innovative experiences that established DPS as the industry leader – 80% of digital downloads in 2013 were powered by Adobe.• Built strategic partnerships with top media companies (Time, Conde Nast, Hearst, and more), as well as Apple and Amazon. • Partnered with Apple for the launch of iOS Newsstand – a hub for newspaper and magazine apps.

Seattle, Wa, Us

Founding member of Amazon’s Kindle Direct Publishing team, which disrupted the book publishing industry.• Launched 70% royalty option, a game-changing feature attracting authors to publish directly with Amazon by doubling royalties from 35% to 70%. This had Jeff B visibility. • Owned global launch of platform, resulting in significant increase (XXX%) in foreign language selection.• Spearheaded launch of digital books in UK marketplace, resulting in significant incremental revenue.

Waltham, Ma, Us

Published 45+ thought leadership pieces of research and analysis that address the blend of people, process and technology needed to achieve operational transformation in the procure-to-pay (P2P) space

Vevey, Ch

Formulated a marketing strategy to enter the $1.2B ‘Prepared Frozen Breakfast’ market in the ‘Sandwich’ category; presented a fact-based proposal to the President of Nestle USA.

Us

• Spearheaded largest PeopleSoft deployment within public school setting (largest Michigan district, 140K+ students). Won PeopleSoft’s ‘Leaders in Supply Chain Management’ award for the Procure-to-Pay solution that was studied by United Nations.• Managed large-scale e-procurement projects at Detroit Public Schools, Verizon Wireless Puerto Rico, Pittsburgh Public Schools, and Chesapeake City and Schools

Scottsdale, Arizona, Us

Led teams of 3-5 members to implement e-procurement and e-sourcing products at large manufacturing clients, including Stanley Tools, Cooper Tires, and Boeing.

Reston, Va, Us

Built a financial service product from 0-1. Designed an innovative front-end architecture using XML, HTML, JavaScript, COM, XMLHTTP and browser caching technologies.

Bachelor Of Technology - Btech

Master Of Business Administration - Mba

Master Of Science - Ms, Engineering

High School, Science