Amit Rikhari Email & Phone Number

Gurugram, HR, IN

Mumbai, Maharashtra, IN

• Roles and Achievements:
• Strategic Leadership: Spearheading end-to-end operations of Retention Marketing for Spartan Poker, managing Social Media, Media, Content, Design, outbound sales, and Direct Marketing.
• Budget Management: Overseeing annual budgets, B2C Cash, and managing Reactivated Users Rake & Count and Repeat Users Rake & Count.
• Process Optimization: Played a pivotal role in creating processes and optimizing resources for increased efficiency and effectiveness.
• Campaign Growth: Led and grew major campaigns, achieving a 35% increase in IOPC, FTS, ITM & Legend Series, contributing to brand visibility and engagement.
• Strategic Collaboration: Worked closely with the Business Head on the Annual Operating Plan (AOP), 3-year Business Plan, and Strategies, aligning marketing efforts with overall business objectives.

Jersey City, New Jersey, US

• Roles and Achievements:
• Strategic Leadership: Spearheaded the sales and customer success teams at Vasitum, driving initiatives to achieve revenue targets, secure logos, and ensure successful implementations.
• Product Enhancement: Implemented a comprehensive rework of product positioning and pricing strategy, enhancing the platform's competitiveness in the HR Tech SAAS market.
• Training Innovation: Introduced the Train The Trainer concept to facilitate easy and quick learning of products, ensuring effective knowledge transfer within the organization.
• Employee Development: Created a Career Progression Plan and Quarterly Rewards & Recognition program, actively coaching and mentoring the team to foster career growth.
• Collaboration with Product Team: Worked closely with the Product/Teach team to develop new products, aligning offerings with market demands and staying ahead in technological advancements.

Mumbai Metropolitan Region, IN

• Roles and Achievements:
• Strategic Leadership: Spearheaded the CRM, Loyalty, and Mark Tech Solutions business for North & East India, collaborating with the Singapore, Taiwan, and China teams and reporting to the APAC Leadership team.
• Large Account Acquisition: Currently responsible for acquiring large accounts in the North & East regions, showcasing expertise in selling need-based SAAS CRM & Loyalty solutions to Cat A retail clients across diverse.
• Solution Selling Expertise: Led sales activities involving solution selling for various digital marketing products, demonstrating a deep understanding of client needs and industry trends.
• Performance Monitoring: Conducted statistical analysis to determine potential growth, designed sales performance goals, and monitored performance regularly to ensure continuous improvement.
• Sales Strategy Design: Designed successful sales techniques, strategies, and tactics based on customer and market feedback, contributing to the overall success of the sales team.

• Roles and Achievements:
• Strategic Engagement: Identified and mapped organizations and key stakeholders, engaging with brands to advocate the adoption of our technology for innovative B2B and B2C marketing solutions.
• Collaborative Marketing Strategies: Worked closely with marketing and trade teams to strategize customer recruitment, product launches, and market entry into emerging new markets.
• Partnership Development: Initiated and fostered stable and profitable relationships with target brand partners in the FMCG industry, ensuring mutual growth and success.
• Business Expansion: Identified new business opportunities, successfully negotiated and closed deals, contributing to the expansion and profitability of the hyperlocal project.
• Account Management: Managed marketing campaigns for renowned brands such as Nestle, Johnson & Johnson, Dabur, RB, SC Johnsons, and other top organizations in the North region.

Gurgaon, Harayana, IN

• Roles and Achievements:
• Strategic Business Management: Successfully managed the business for Askmegrocery, NDD.askmebazaar, and Askmebazaar, overseeing sales operations for revenue generation in the North Region.
• Sales Team Leadership: Managed a high-performing team of sales professionals, driving revenue generation from existing and new distributors across various categories.
• BTL Activities Planning: Planned and executed below-the-line (BTL) activities for the Delhi NCR region, contributing to increased brand visibility and market engagement.
• Vendor Acquisition: Secured key vendors for Askmegrocery.com and NDD.askmebazaar.com in the North region, enhancing product offerings and market competitiveness.
• Cross-Functional Coordination: Coordinated seamlessly with Branch Managers, Sales Managers, Corporate Sales Managers, Distributors, Direct Salesmen, Product Executives, and Distributor Sales Executives for effective.

• Roles and Achievements:
• Strategic Management: Led comprehensive events and activities with distributors for sales promotions, collaborating closely with the Marketing Team to develop new distributors.
• Leadership Development: Conducted monthly communication, leaders' development programs, and key account management initiatives to foster team growth and success.
• Performance Optimization: Overachieved Key Performance Indicators (KPIs) for key accounts sales and growth while effectively controlling losses and terminations.
• Training Excellence: Orchestrated product and business training programs for leaders and their growth lines, contributing to skill enhancement and business expansion.
• Distribution Management: Managed a large team of direct distributors in the Haryana region, overseeing distribution processes and ensuring effective coverage.

Roles and Achievements:Leadership Excellence: Managed a team of health insurance consultants, providing leadership to assistant managers and achieving consistent business growth.Training and Development: Played a pivotal role in training, mentoring, and motivating assistant managers and consultants on various financial instruments and insurance.

Masters In Business Administration, International Marketing

Bachelor Of Commerce - Bcom, Business/Commerce, General