Roles and Achievements:• Strategic Leadership: Spearheading end-to-end operations of Retention Marketing for Spartan Poker, managing Social Media, Media, Content, Design, outbound sales, and Direct Marketing.• Budget Management: Overseeing annual budgets, B2C Cash, and managing Reactivated Users Rake & Count and Repeat Users Rake & Count.• Process Optimization: Played a pivotal role in creating processes and optimizing resources for increased efficiency and effectiveness.• Campaign Growth: Led and grew major campaigns, achieving a 35% increase in IOPC, FTS, ITM & Legend Series, contributing to brand visibility and engagement.• Strategic Collaboration: Worked closely with the Business Head on the Annual Operating Plan (AOP), 3-year Business Plan, and Strategies, aligning marketing efforts with overall business objectives.• Innovative Loyalty Program: Conceptualized a new Loyalty program, delivering incremental growth and enhancing user engagement.• Marketing Excellence: Demonstrated excellence in designing successful marketing campaigns, ensuring better Return on Investment (ROI).• Team Leadership: Led the Social Media & Media team, driving Retargeting & ROI strategies, achieving higher results with cost optimization.• Performance Optimization: Responsible for building processes to optimize team performance, delivering higher results, and restructuring the retention marketing team for enhanced efficiency.Key Highlights:• IOPC Campaign Success: Successfully conceptualized and implemented the IOPC campaign "Jashne Poker," achieving outstanding results with revenue reaching 53 Cr.• Tournament Planning: Successfully planned and executed key tournaments, including UPL, ITM & FTS, contributing to the success and popularity of Spartan Poker.

Roles and Achievements:• Strategic Leadership: Spearheaded the sales and customer success teams at Vasitum, driving initiatives to achieve revenue targets, secure logos, and ensure successful implementations.• Product Enhancement: Implemented a comprehensive rework of product positioning and pricing strategy, enhancing the platform's competitiveness in the HR Tech SAAS market.• Training Innovation: Introduced the Train The Trainer concept to facilitate easy and quick learning of products, ensuring effective knowledge transfer within the organization.• Employee Development: Created a Career Progression Plan and Quarterly Rewards & Recognition program, actively coaching and mentoring the team to foster career growth.• Collaboration with Product Team: Worked closely with the Product/Teach team to develop new products, aligning offerings with market demands and staying ahead in technological advancements.• Strategic Planning: Worked on the Go-To-Market (GTM) approach plan and strategies, ensuring a well-defined and impactful market entry for the HR Tech SAAS solutions.• Team Development: Coached and mentored the team, cultivating top performers through a career progression program, contributing to a culture of excellence.• Marketing Initiatives: Actively contributed to marketing efforts by working on pitch decks and newsletters, adding value to promotional materials and enhancing brand visibility.Key Highlights:• Sales Success: Successfully cracked the first sales for Vasitum, delivering a large number of signed-up clients and generating an impressive revenue jump in just 9 months across three different product offerings.• Strategic Account Acquisition: Managed to acquire two large strategic accounts within a short duration of 4 months – TeamLease and Quess Corp, showcasing strategic prowess in targeting category A companies.

Roles and Achievements:• Strategic Leadership: Spearheaded the CRM, Loyalty, and Mark Tech Solutions business for North & East India, collaborating with the Singapore, Taiwan, and China teams and reporting to the APAC Leadership team.• Large Account Acquisition: Currently responsible for acquiring large accounts in the North & East regions, showcasing expertise in selling need-based SAAS CRM & Loyalty solutions to Cat A retail clients across diverse industries.• Solution Selling Expertise: Led sales activities involving solution selling for various digital marketing products, demonstrating a deep understanding of client needs and industry trends.• Performance Monitoring: Conducted statistical analysis to determine potential growth, designed sales performance goals, and monitored performance regularly to ensure continuous improvement.• Sales Strategy Design: Designed successful sales techniques, strategies, and tactics based on customer and market feedback, contributing to the overall success of the sales team.• Marketing Strategy Implementation: Proficiently planned, formulated, and implemented marketing strategies and promotions to increase market penetration, driving revenue and profitability through maximizing sales.Key Achievements:• Recognition and Awards: Won the GOLD Award for the outstanding performance in 2020 India and nominated for APAC awards for best performance, a testament to sustained excellence.• Exceptional Results: Managed to acquire more than 22 accounts, surpassing client acquisition targets by 160%, and revenue targets by an impressive 155%.• Top Account Acquisition: Successfully acquired top accounts, including Panasonic India, OYO, KIIMS, VIVO, HONDA, Dalmia Group, Go-Gourmet, Nukkadwala, Rupa, Fresh to Home, Shree Lifestyle, Haagen Dazs, and signed a strategic partnership with POSiT & Logic ERP, contributing to the company's strategic growth and industry prominence.

Roles and Achievements:• Strategic Engagement: Identified and mapped organizations and key stakeholders, engaging with brands to advocate the adoption of our technology for innovative B2B and B2C marketing solutions.• Collaborative Marketing Strategies: Worked closely with marketing and trade teams to strategize customer recruitment, product launches, and market entry into emerging new markets.• Partnership Development: Initiated and fostered stable and profitable relationships with target brand partners in the FMCG industry, ensuring mutual growth and success.• Business Expansion: Identified new business opportunities, successfully negotiated and closed deals, contributing to the expansion and profitability of the hyperlocal project.• Account Management: Managed marketing campaigns for renowned brands such as Nestle, Johnson & Johnson, Dabur, RB, SC Johnsons, and other top organizations in the North region.• Collaborative Execution: Worked in collaboration with internal teams to structure, execute, and implement effective marketing solutions tailored to the specific needs of clients.• Campaign Conceptualization: Conceptualized and executed various campaigns to meet the objectives of FMCG brands, delivering customized solutions for impactful market presence.Key Achievements:• Strategic Account Acquisition: Successfully acquired new accounts, including J&J, Dabur, SC Johnsons, and Mother Dairy, showcasing prowess in client relationship management and business development.• Organizational Tie-Ups: Established organizational-level tie-ups with key players like Dabur, PepsiCo, DS Group, MTR, Everest, and Reckitt Benckiser, contributing to the project's strategic growth and brand alliances.

Roles and Achievements:• Strategic Business Management: Successfully managed the business for Askmegrocery, NDD.askmebazaar, and Askmebazaar, overseeing sales operations for revenue generation in the North Region.• Sales Team Leadership: Managed a high-performing team of sales professionals, driving revenue generation from existing and new distributors across various categories.• BTL Activities Planning: Planned and executed below-the-line (BTL) activities for the Delhi NCR region, contributing to increased brand visibility and market engagement.• Vendor Acquisition: Secured key vendors for Askmegrocery.com and NDD.askmebazaar.com in the North region, enhancing product offerings and market competitiveness.• Cross-Functional Coordination: Coordinated seamlessly with Branch Managers, Sales Managers, Corporate Sales Managers, Distributors, Direct Salesmen, Product Executives, and Distributor Sales Executives for effective team collaboration.• Communication Strategies: Implemented and developed effective communication strategies to enhance brand positioning and drive business for AskmePay.Key Achievements:• National Recognition: Rated as the No. 2 Manager pan India, showcasing leadership excellence and impactful contributions to the organization's success.• Referral Business Launch: Successfully launched the Referral Business in North India, achieving the highest business of 1 Cr with 4200 orders in Q2 2016, demonstrating strategic acumen and market penetration.

Roles and Achievements:• Strategic Management: Led comprehensive events and activities with distributors for sales promotions, collaborating closely with the Marketing Team to develop new distributors.• Leadership Development: Conducted monthly communication, leaders' development programs, and key account management initiatives to foster team growth and success.• Performance Optimization: Overachieved Key Performance Indicators (KPIs) for key accounts sales and growth while effectively controlling losses and terminations.• Training Excellence: Orchestrated product and business training programs for leaders and their growth lines, contributing to skill enhancement and business expansion.• Distribution Management: Managed a large team of direct distributors in the Haryana region, overseeing distribution processes and ensuring effective coverage.• Data Analysis and Strategy Formulation: Analyzed and tracked business reports, utilizing data insights to formulate strategic sales strategies and enhance overall sales performance.Key Achievements:• Market Expansion: Successfully launched the business unit in Rajasthan for Avon India, contributing to the brand's regional expansion and market presence.• Impressive Growth: Achieved a remarkable 43% growth in sales and a 21% increase in distributor count, showcasing effective leadership and market penetration strategies.• National Recognition: Received an Apple iPad 2 from the CEO for outstanding contributions and was ranked 13th in Pan India, highlighting significant impact and performance at a national level.

Roles and Achievements:Leadership Excellence: Managed a team of health insurance consultants, providing leadership to assistant managers and achieving consistent business growth.Training and Development: Played a pivotal role in training, mentoring, and motivating assistant managers and consultants on various financial instruments and insurance policies.Business Management: Successfully managed the business of two assistant managers, achieving business plans and exceeding targets within the stipulated timeframe.Key Achievements: Rapid Promotion: Demonstrated outstanding performance, securing a promotion to the Senior Manager role within just 11 months of joining, a testament to dedication and proficiency.National Recognition: Rated as the No. 2 Manager nationwide for the Agency Channel, showcasing leadership and impact on a pan-India scale.CEO Award: Received the prestigious CEO award for the best performance, reflecting exceptional contributions to the success of the Agency vertical.High-Impact Recruitment: Recruited and activated the highest number of Health Insurance Consultants, contributing significantly to the growth and expansion of the agency team.In a dynamic role at Max Bupa Health Insurance, achieved remarkable success through leadership, training, and strategic business management, earning national recognition and prestigious accolades for exceptional performance.