🌟 Bridging Businesses Across Borders 🌟As a passionate advocate for global business expansion, we specialize in being the strategic US proxy for innovative companies, especially from Israel, aiming to launch and thrive in the US market. With a blend of management, marketing, and business development expertise, I offer a comprehensive suite of services designed to navigate the complexities of entering and succeeding in new geographical landscapes.🚀 What We Do:-Market Entry Strategy: Crafting Strategic and tactical plans to introduce and establish your product in the US market, ensuring a smooth and successful launch.End-to-End Management: Serving as your on-ground partner, we oversee operations, logistics, and administration, acting as an extension of your team in the US.-Marketing and Growth: Leveraging local insights and marketing savvy, we tailor campaigns that resonate with US audiences, driving brand awareness and growth.Business Development: Identifying and fostering strategic partnerships, channels, and opportunities to accelerate your expansion and market penetration.💡 Why Partner with Us?Local Expertise, Global Perspective: With a deep understanding of both US and Israeli business environments, we bridge cultural and market gaps, ensuring your venture adapts and prospers.Tailored, Hands-On Approach: Recognizing that each business is unique, we offer personalized strategies and dedicated support, committed to your success every step of the way.Let's connect to explore how we can turn your global expansion aspirations into reality. Together, we'll navigate the path to launching and growing your business in the US market, transforming challenges into opportunities for success.

Fast growing, leading cannabis company.Introducing medical cannabis solutions that genuinely help consumers and their well-being

Lead a team of 5 Channel Marketers responsible for commercializing North America $500MM Safety and Industrial business.Redefined the Go-to-Market strategy in an Omni Channel environment to elevate marketing: launched the category's first commercial program; leveraged an existing PPE sustainability program as a key competitive advantage to drive growth and developed strategic category growth drivers to better engage our channel partners

Responsible for North America $0.5B HUGGIES PULL-UPS business turn around. Led end-to-end execution from innovation development to commercialization. Results: +10.5% growth in 2016 vs.-7% in 2015.Relaunched a key variant (PULL-UPS Cool and Learn) to become the fastest growing one in the portfolio, resulted in incremental distribution adaption (Walmart) and record top line growth (+$18MM)Responsible for brand’s innovation pipeline development;Led brand’s social media initiatives leading to +37% followers and 2X the engagement rate.Managed and coached 3 Assistant Brand Managers

Managed global strategy, branding and new product initiatives across Latin America, Asia, North America, Middle East and Eastern Europe to drive profitable growth for the $1.4B global FemCare businessLed cross functional teams in developing $50MM-$100MM breakthrough global product and packaging innovations. Led projects through all gates from initiation to execution including product development, concept, visualization, pricing and volume forecast to build a solid business rational for launch. Led strategic work to identify and implement growth principles proven to generate brand growth; created a global platform for knowledge sharing and promote adopt and adapt of best practices across markets; and supported regional marketing teams in developing business plans and strategies to attain objectives

Led the HUGGIES brand ($170MM) with local adaptation of global strategy, brand profile and architecture. Managed strategic marketing, innovation and brand activation for the company’s largest categories of Diapers and Baby Wipes.Re-introduced HUGGIES Baby Wipes go-to-market approach (resulted in +13% YOY) and re-launched the Point-of-Market-Entry sizes in diapers to win the strategic segment (resulted in brand preference increase +6 points and +7 points in share growth within the segment.Led and coached a team of 4 direct reports.

Grew the company’s unique House Hold Care business successfully developed and launched in Kimberly-Clark Israel with 16 different sub-categories and 90 variants under one umbrella brand. Brand became the category leader and #1 in consumer preference delivering top line growth of +8% CAGRAccountability for the $50M P&L.Led communication and brand activation: all work with advertising, public relations, activation and media agencies to execute against brand plans.Led brand innovation: responsible for rapid commercialization with end-to-end responsibility. Led concept work, packaging design, communication and activation. Won Gold and Silver EFFIE awards for breakthrough launches

Consolidated market, category and consumer data to formalize marketing strategy, creative concept ideas and innovative marketing activities for local and global CPG brands

Consolidated market, category and consumer data to formalize marketing strategy, creative concept ideas and innovative marketing activities for local and global CPG brands

A Strategic Management consulting group providing services to leading companies. Analyzed market, categories, companies and consumer insights