As a child I was always fascinated with cars and bikes. I used to admire and research on the various car and bike designs and also used to spend hours designing my own variants. This interest of mine in designs further morphed into a keen interest to understand the interplay between design and engineering. My quest to understand more about automobiles lead me to various sources, right from the local mechanic to online resources to India’s top automotive research association (ARAI). I was particularly interested in engines; I have a very good understanding of engines. My research was focussed on understanding the various aspects related to engines like, the materials used, components of different types of engines, the evolution of engines over time and the future of engines. This led me to develop an electric supercharger for down sized engines as part of my final year engineering degree project. My research also led me into understanding the economics of auto sector and the various strategies used by auto companies in various markets. This motivated me to take up the job with Segment Y, which provided me the right opportunity to research the ASEAN auto market. Here, I conducted research into auto regulations, challenges faced by auto sector and consumer behaviours corresponding to various regions.