• Strategic Leadership: Led cross-functional teams in the development and execution of strategic initiatives, resulting in a consistent track record of meeting and exceeding business objectives and performance metrics (security services, SASE, Blockchain) • Innovation and Adaptability: Drove innovation by championing the integration of new technologies and agile methodologies into strategic planning, enhancing the organization’s responsiveness to market changes and competitive pressures.• Industry Knowledge and Trend Analysis: Maintained a pulse on emerging trends in the security sector, utilizing market insights to inform strategic decision-making and position Check Point at the forefront of innovation.• For each initiative – market research, strategy, positioning and messaging, differentiation, product launch and GTM.

• Manage 5 functions: customer experience, surveys and market research, market intelligence, customer reference and a global customer community program.• Customer Experience - Customer journey mapping and analysis to increase customer loyalty and satisfaction by driving various programs such as closing the loop with detractors and upsell / cross sell with promoters. Continuous product innovation and improvement based on insights from customer feedback. Working cross-functionally to develop strategic initiatives, defining, metrics and SLAs.• Lead CheckMates, Check Point’s user community platform designed to increase customer engagement. Activities include: Monthly TechTalk webinars, product updates, local user events (CheckMates Live), roadmap sessions, How-To videos, Check Point for Beginners, discussions forums, Cloud Community and partner community. Manage and measure promotions for community activities (email, social, newsletter) • Provide insights and feedback to the executive leadership team by leading the Customer Advisory Council and market research function• Lead and manage the customer reviews program (Gartner Peer Insights, G2, IT Central) and Customer Advocacy• Lead and mentor the global team

• Manage 4 functions: surveys and market research, market intelligence, customer reference, and the global customer community program.• Provide Brand awareness insights and actionable recommendation that facilitate the development and implementation of various outreach programs. • Leverage the voice of our customers through the advocacy program to impact brand awareness and pipeline. • Build and manage the CheckMates community, including plans, metrics, events, and the development of new spaces that create value for our users.

• Supported data-driven decision-making by leveraging qualitative and quantitative insights and analytics to generate reports for senior management including market trends, market share exc.• Analyzed top wins, highlighting competitive advantages, for use by the sales teams • Created the customer advocacy program and leveraged the voice of our customers to share their experiences.

• Strengthened organizational market position by performing vertical analysis of the market, evaluating major players in the industry, and collaborating with large research firms to produce major reports detailing the company’s positioning.• Conducted extensive research and prepared engaging and actionable presentations for C-level executives, including market share and potential markets analysis, trend analysis and quarterly updates on competitors, market screening for mergers and acquisitions, and valuation modeling for mergers and acquisitions target.• Oversaw improvements to the sales approach and product and service delivery by planning and implementing a win-loss program.

• Provided support to senior management and key decision-makers by performing financial and strategic analysis, auditing and reporting on revenue and growth potential, in addition to forecasting quarterly bookings and revenue compared to budget.• Facilitated continuous business growth by preparing business plans, models, and profitability analyses and identifying competitors trends, including products, discounts, market segment, and potential growth areas.• Collaborated effectively with the sales department to define goals and annual budgets based on growth potential.