WorkSpan is THE Ecosystem Cloud to automate & report on joint sales, marketing, & solution initiatives. Translation? We help companies partner up to offer awesome joint products & services—with the ability to engage, manage, & measure at scale. It’s as easy as connecting with your partners who are already on the network or inviting them to join the 2000+ companies that are running over $1B in managed funds & $60B of joint pipeline a year. WorkSpan is a privately held company backed by Mayfield, & is currently in use by global enterprises including Accenture, AWS, Cisco, HPE, SAP, Capgemini, Google and Microsoft. For more information, visit WorkSpan.com & follow @WorkSpan on Twitter, LinkedIn, & Facebook. If you are managing an important alliance drop me a note at amit.sinha@workspan.com to exchange ideas.

Creative and impactful product marketing leader that partners with development and sales to create new software categories and win. Responsible for driving global product marketing for A) applications (SAP Business Suite on HANA, all enterprise and consumer applications on HANA), B) database (SAP HANA, SAP ASE, IQ, SQLA, ESP), enterprise information management and big data portfolio, C) Technology platform (SAP NetWeaver and SAP HANA Cloud Platform), D) SAP HANA Academy (massive online learning inspired by Khan Academy) and E) SAP HANA Marketplace.

Drive Product Marketing activities for SAP's Database and Technology Innovation to deliver thought leadership and revenue in excess of $1.5 Billion in 2013. Topics include: Databases, Big Data, Cloud Platform, Business to Consumer Applications, Enterprise Information Management, Technology Platform, Internet of ThingsLead SAP's entry and marketing strategy forDatabases, Cloud Platform and Business to Consumer Applications and New Enterprise Applications that take advantage of SAP HANA's breakthrough in-memory technology

Led the best marketing team in the industry that introduced and drove the market adoption of SAP HANA with breakthrough initiatives that drove thought leadership, positioning and messaging, customer story-telling, mass enablement of customers, partners and developers.

Pioneered SAP's vision for business networks across Large-SME, industry clusters and line of business networks.

Started as a product marketing manager responsible for customer stories (led 1000 customer references/100 success stories for SAP NetWeaver). Created a software category for integrated technology platform that covered people (portal), process (integration) and data (master data management, business warehouse). Promoted to be a director covering field enablement, pricing, marketing requirements documents and customer references.

Started as an intern for SAP xApps and then continued part time to support the growth of the product category.

Responsible for a team of 1100 manufacturing employees that produced high quality products and had the best supply chain, quality and productivity indices in the consumer packaged goods industry. Deep practical knowledge of labor relations, factory operations, supply chain and production planning, quality and statistical process control and teamwork principles in modular manufacturing.