Led content writing for ReUp Education, producing all B2B content assets. I initiated a comprehensive customer stories overhaul, analyzing success metrics, conducting stakeholder interviews, and developing compelling case studies that showcased both quantitative institutional impact and student success stories.Concurrently, I was a content strategist at Unreal Digital Group in Seattle, WA; producing multiple assets per client (including Google Cloud and its partners, Salesforce, Vertex… Show more Led content writing for ReUp Education, producing all B2B content assets. I initiated a comprehensive customer stories overhaul, analyzing success metrics, conducting stakeholder interviews, and developing compelling case studies that showcased both quantitative institutional impact and student success stories.Concurrently, I was a content strategist at Unreal Digital Group in Seattle, WA; producing multiple assets per client (including Google Cloud and its partners, Salesforce, Vertex AI, FitOn Health, Fortinet, et al). I also interviewed Subject Matter Experts and audited content marketing assets, making content recommendations and producing assets as needed. Show less

I managed all web content and key content marketing assets, from planning, writing, graphic design, to search engine optimization. I also drove all PR-related content, including press releases, bylines in publications like Entrepreneur and Forbes, and led social strategy with a focus on elevating the Discuss brand. In addition, I supported product marketing and lead generation through newsletter writing, email writing, ad copy, and other copywriting tasks as needed.

I worked collaboratively across a global team to produce high quality B2B marketing and data-driven thought leadership content. Owning core areas of content marketing strategy, production, and delivery, I supported key product launches, campaigns, and PR efforts for the US and Canada. As part of QS's Digital & Events department, my team provided student recruitment solutions to colleges and universities throughout North America, connecting our higher ed partners with millions of future learners… Show more I worked collaboratively across a global team to produce high quality B2B marketing and data-driven thought leadership content. Owning core areas of content marketing strategy, production, and delivery, I supported key product launches, campaigns, and PR efforts for the US and Canada. As part of QS's Digital & Events department, my team provided student recruitment solutions to colleges and universities throughout North America, connecting our higher ed partners with millions of future learners each day. Show less

I lead general marketing and engagement strategy for a B2B higher education audience in North America. With a focus in thought leadership, I produce a range of B2B content including email marketing campaigns, sales collateral, white papers, webinars, blog posts, and annual reports.

Successfully transitioned school into establishing a new website, a new e-newsletter, and created school news site while managing, designing, and coordinating all print collateral, web content, social media, and quarterly print newsletters. Increased social media engagement by roughly 60% which led to an increase in applications to the school; provided technical support for parent portal; and assisted in the development of emergency communications and protocols.

As lead writer for a national public relations team, I secured op-eds and major mentions in national and local news outlets on behalf of Fisher Fund grantees the KIPP Foundation and Teach for America. I increased news coverage by writing press releases and media advisories, and avoided negative media coverage through crisis communications. Also wrote speeches, pitch letters to reporters, case studies, and crafted strategic communications plans.

Primary writer, web administrator, and communications coordinator for a global non-profit founded by the former Bishop of California, working with social justice leaders throughout the world. Created bi-weekly e-newsletter, increased social media followers by nearly 10% in one year, and wrote and curated all blog posts on official site. Served as lead writer for ongoing donor outreach campaigns including annual appeals and fundraising events.

Berrett-Koehler: Provided developmental editing for thought leadership books and publications Nonprofit Solutions: Wrote and edited grant proposals for public works projects in the San Francisco Bay Area San Francisco Zen Center: Wrote blog posts, event copy, and transcribed lectures. Policy Today: Served as assistant editor and wrote feature stories and profiles of state congresspersons for SF-based trade journal The Bold Italic: Contributing writer producing travel and arts… Show more Berrett-Koehler: Provided developmental editing for thought leadership books and publications Nonprofit Solutions: Wrote and edited grant proposals for public works projects in the San Francisco Bay Area San Francisco Zen Center: Wrote blog posts, event copy, and transcribed lectures. Policy Today: Served as assistant editor and wrote feature stories and profiles of state congresspersons for SF-based trade journal The Bold Italic: Contributing writer producing travel and arts features San Francisco Daily Journal: Wrote news clips and feature stories on complex legal issuesSanta Cruz Sentinel: Wrote news clips and feature stories, in addition to editing Style sectionSOMA Magazine: Served as associate managing editor, contributing writer and copy editorRISI: Wrote about economic trends for the global paper industryThe Public Library of Science: Edited and reviewed manuscripts for PLOS One Blue Stars Admissions Consulting: Edited college application essays Show less