Lead marketing, brand, premium products, advocacy, PR & comms for Bright MLS, one of the nation's largest MLSs and a leader in real estate technology. Also lead the Nestfully team that's bringing a new real estate ecosystem to market.• Lead the team and set the strategy for Nestfully, a real estate ecosystem that facilitates the natural connections and communication between consumers and agents. Launched in 2023 with 5 of the nation's 16 largest MLSs, with 300K+ subscribers that do over $250 billion of sales annually. Visit the site: www.nestfully.com • 3X Webby Anthem award winner for the "Value of Open Marketplace" campaign that shares how the MLS is foundational to fair and equitable access to housing in the United States. This award-winning campaign articulated how without the MLS, the United States is in danger of going back to an archaic system of real estate based on "what you look like, who you are, and who you know."• Drove a 1,611% increase in mainstream media coverage of Bright MLS in my first two years resulting in ~$50 Million of media equivalency for Bright annually. A sampling of Tier 1 media coverage included multiple national stories in CNN, US News & World Report, Yahoo Finance, the Wall Street Journal, all of the regional Business Journals, Fox Business, CNBC, USA Today, Marketwatch, NBC News, CBS Moneywatch, Nerdwallet and more.• Drove a 75% increase in sales of Bright's flagship premium product in the last 6 months of the year, arresting declines seen in the first 6 months of the calendar year. Ended the year with a 15% increase in total YoY sales.• Revamped the Bright Econ team to an outfit led by the nation's first MLS-based Chief Economist. The revitalized team delivered 2.5X the amount of monthly local market reports and insights for Bright subscribers, and delivered a refreshed On-MLS study with improved methodology, and delivered data-backed research that articulated the real value consumers see in Buyers' agents.

Serving on the board of True Ground to help further their mission: To develop, preserve, and own quality, affordable places to live; to promote stability and opportunity for our residents; and to advocate with the people and communities we serve.www.truegroundhousing.org

In my time leading the Brand & Creative team at realtor.com®, we’ve accomplished a lot. We've crafted a brand positioning that creates a competitive moat for years to come. We've revamped our brand approach that's driving growth in top-of funnel metrics as well as down-funnel conversions. We’ve helped launch products that drive millions in new revenue. We've told heart-warming stories of what it means to be home. We’ve helped grow our audience to over 100 million monthly users. We’ve won a bunch of awards that look cool on the mantle - but perhaps what I’m most proud of is having a best-in-class team that ranks highest in company engagement, every year.• Revamped the brand marketing approach to an efficient, testing-based methodology. Optimized creative output to deliver 40+ ads every 2 quarters for roughly ½ the cost of previous years. This testing-based approach has led to a 25% increase in TOM awareness, all-time highs for overall awareness, and doubled incremental visits from Linear TV & TVE.• Delivered the breakthrough "Big Boi House" campaign, the top performing real estate ad of the past year among gen-pop audiences, and #2 among intenders looking to purchase in the next two years. The 0:30 second ad drove a consideration rate of 82%, +22 points higher than industry norms, while the 0:15 second ads were in the top ten among both audiences.• Every year, our in-house agency delivers on more than 1,500 creative projects and over 7,500 individual deliverables including long and short form copy, digital ad units, video, responsive landing pages, websites, print advertising, trade shows, infographics and presentations.• Led the team that helped launch this decade’s most important product innovation at realtor.com: A better way to buy a home: www.realtor.com/betterwaytobuy• Developed the new company positioning, new story, and new visual identity. Created a comprehensive set of brand standards, and rebranded all consumer & customer-facing assets.

Developed and defined brand story and positioning for Avery-Hess. Formulated and executed company strategy. Member of the executive team with oversight responsibility for Marketing, IT, E-Commerce and Mortgage divisions. Represented Avery-Hess as a speaker at local and national tradeshows and events.• Responsible for seven branch offices, Marketing, IT and E-Commerce. Directly managed office branch managers, marketing and IT staff. Instilled a collaborative and cooperative company culture, and retooled the marketing department from a traditional media group into an award-winning digital outfit during my tenure.• Member of the Wells Fargo and Avery-Hess executive committee responsible for the mortgage joint venture (JV). Helped grow JV from initial startup with two loan officers and <10% capture rate to four loan officers and 17% capture rate.• Created comprehensive suite of owned and managed marketing assets and increased online exposure by over 15,000%, and was a finalist in the prestigious Leading RE “Best online property search” category for independent brokerages.• Launched new E-Commerce department in 2008. Delivered new-product profit in excess of $100,000+ within the first year of launch (Net retain of referral fees, company dollar, mortgage and title revenue).• Helped secure a stream of REO/foreclosure listings form three major HUD sub-servicers (Matt Martin, Ofori and Hometelos) by delivering comprehensive proposals that included property marketing plans and disaster recovery solutions.

Developed a wide range of traditional and digital marketing pieces including sales collateral, direct mail and websites and microsites. Provided leadership and direction to IPA’s online growth and strategy.• Globalized corporate site into six languages (Mandarin, Arabic, Spanish, Brazilian Portuguese, French and German) to support the needs of a diverse international client-base. Increased web traffic by over 1400% during my tenure.• Led effort to create a new web-based Value Improving Practices (VIPs) tool to help ChevronTexaco improve internal work processes. Once completed, successfully scaled the solution to meet the needs of additional IPA clients.• Worked closely with IPA senior staff and Latin American clients Petrobas and PDVSA to create a set of online tools in Portuguese and Spanish designed to improve work processes and capital expenditures.