Ami W. Email & Phone Number

Usa, Us

Usa, Us

Usa, Us

A seasoned strategy consultant with a blend of digital and traditional marketing agency expertise. My experience encompassed:• UX/UI design principles.• SEO & SEM: strategy, placement, bidding, optimization, and A/B testing.• DSP: strategy, placement, bidding, optimization, and A/B testing.• Paid Social: Platforms including Meta & TikTok.• Email Marketing: Portal campaigns, ad creation, and HTML.• Analytics: Deep dives into data, narrating the journey of effective conversions.• Lead Generation: Both B2B and B2C.• CRM: Expertise in data analysis and leveraging it for impactful results.• Campaign Design: Strong focus on user-centric campaigns and data mining.• Conversion Tracking: Setting and monitoring conversion goals while optimizing CPA.• Budget Management: Experience handling annual budgets ranging from $1.5 million to $750 million.

Scottsdale, Arizona, Us

A seasoned marketing and sales leader with over 20 years of experience in marketing, sales & sales leadership, lead generation, and workflow operations. My key accomplishments and experiences included:• Ignited stagnant sales channels, resulting in increased leads and revenue.• Engaged and built strong relationships with resellers, partners, and clients.• Developed sales initiatives that bolstered partner-generated revenue growth.• Collaborated with the marketing team to create a synergistic work environment backed by robust strategies.• Trained partners on high-level selling points, fostering engagement and increasing leads.• Delivered high-level individual and group training, both on-site and via team meetings.• Attended annual and quarterly partner meetings, presenting past performance, then-current state, and future projections.• Led client/partner meetings and events.• Mentored sales teams, offered feedback, and provided motivation post-meetings.• Assisted in establishing a sales staging/pipeline flow within CRM.• Pioneered the workflow for this position.• Achieved a 476% YOY increase in lead generation for the partner channel.

Miami, Florida, Us

In my leadership role as Regional Digital Sales Manager, I oversaw a remarkable transition in revenue growth, turning a -57 % pacing into a +3% YOY within six months. This continued growth was driven by mentoring, hands-on training, and leading by example. My role involved:• Revenue Management: Actively managing and overseeing digital revenue streams.• Training & Mentorship: Educating radio/TV account executives, often accompanying them on four-legged digital sales calls for better results.• Sales Oversight: Conducting weekly one-on-one meetings with sales reps to ensure they are pacing to goal.• Team Leadership: Training and managing a team of 35 account managers across the Dallas and Houston markets.• Reporting: Crafting and updating pacing and gap plan reports.• Client Engagement: Planning and conducting "Digital Learning" events at various venues and leading individual and group client webinars to inform about the latest digital products.• Executive Presentations: Delivering post and quarterly PowerPoint presentations to executive leadership, including the CEO and regional VPs.• Strategy Development: Crafting successful digital strategies to maximize client marketing/advertising investments.• Data Utilization: Providing data on attributable leads by meeting or exceeding KPIs and goals and using Google Analytics to highlight user flow and data-driven insights on lead acquisition.• Company Overview Presentations: Presented an overview of the company's status and achievements to the CEO and regional VPs.

Sacramento, Ca, Us

As Digital Sales Manager, I spearheaded various initiatives and played a vital part in digital sales and strategy formulation. My responsibilities and achievements included:• Digital Media Sales: Oversaw digital media sales, ensuring targets were consistently met or exceeded.• Training & Mentorship: Conducted regular training sessions and provided mentorship to account executives, enhancing their sales skills and product knowledge.• Reporting: Managed pacing reports and offered projections to gauge and improve performance.• Sales Resources: Designed and implemented sales assets to assist the sales team in their pitches and presentations.• Client Engagement: Organized and hosted "lunch and learn" sessions at various venues, educating clients on our digital capabilities and offerings.• Business Development: Actively attended and played a significant role in closing new business opportunities.• Client Analysis: Conducted thorough customer needs analyses to understand and better cater to client requirements.• Campaign Design: Created tailored multi-media campaigns that resonated with our client's target audiences, ensuring maximum reach and engagement.• Strategy Development: As the project lead for devising and implementing digital strategies and campaigns for major clients.

Tulsa, Ok, Us

As a Digital Marketing Specialist and Team Lead, I played a pivotal role in enhancing the company's digital footprint and sales efforts. My key responsibilities and roles included:• Digital Consultation: Provided expert advice and insights to clients and internal teams to optimize their digital strategies.• Team Leadership: As a Digital Team Lead, accompanied account executives on four-legged calls, bolstering client relationships and trust.• Sales & Business Development: Actively aided in prospecting, pitching, and closing digital media campaigns. Played a significant role in new business development to expand our client base.• Digital Strategy: Acted as the primary digital strategist, curating campaigns tailored to specific client needs and industry trends.• SEM/PPC Expertise: Specialized in search engine marketing and pay-per-click strategies, maximizing client visibility and ROI.• Programmatic & Targeted Digital Marketing: As a specialist, I harnessed the latest digital capabilities to craft high-level, data-driven strategies, ensuring optimal ad placements and audience targeting.• Creative Development: Played an active role in conceptualizing and designing digital creatives that resonate with client brands and their target audiences.• Business Growth: Ensured consistent growth by acquiring new clients and optimizing campaigns for existing ones.

Atlanta, Georgia, Us

As an Account Executive, I championed linear TV and digital media sales, effectively addressing client needs and driving substantial growth. My core responsibilities and achievements were:• Media Sales: Successfully executed sales strategies for linear TV and digital media platforms.• Customer Analysis: Performed comprehensive customer needs analysis to understand and align with client objectives.• Campaign Management: Spearheaded the creation of customized media campaigns. This involved prospecting potential clients, pitching our services, and successfully closing deals.• Outstanding Growth: Achieved a remarkable average increase in client renewals, resulting in a 152% growth rate.• Strategic Media Planning: Specialising strategic media mix campaigns, optimizing each platform's strengths to ensure maximum reach and impact.

As the Marketing Director, I spearheaded the marketing and creative directives across all media platforms, ensuring unified and compelling brand representation. My key responsibilities and achievements encompassed:• Media Direction: Oversaw the marketing and creative direction for various media, including print, broadcast, out-of-home (OOH), digital, and social media.• Budget Management: Crafted, planned, and managed annual media budgets, ensuring optimal allocation of resources.• Creative Design: Excelled in creative ad design, capturing the brand essence and engaging target audiences.• Media Negotiation & Placement: Negotiated and managed media placements and buying, securing favorable terms and effective ad placements.• Website Development: Collaborated in website design efforts, resulting in user-friendly content that enhanced user experience and engagement.• Lead & Conversion Management: Successfully managed leads and conversions, achieving a 3% applicant growth Year-Over-Year (YOY) within the first year.• Strategic Media Mix: Mastered the art of media mix and fostered solid relationships within the industry, yielding cost-effective marketing and media campaigns.• Data Management: Collected, managed, and analyzed data from media campaigns, deriving insights for future strategy optimizations.• Content Creation & Management: Initiated and managed the company blog, created engaging content for all social media sites, and ensured effective job postings across various platforms.

Celebrating 14 years in the radio/advertising industry.-ADVERTISING SALES -Development of New Business -Maintenance and growth of client base.-Strategic Consulting, including brand positioning & strategy, budget planning, etc.-Copy writing/creative strategies & planning-Helping clients grow their revenue

Scranton, Pa, Us