D.G.M. (Implementation & Strategy), Atm Deptt.
Global I T Centre, Belapur, Navi Mumbai
Primarily responsible for ATM Installation project for entire SBI Group (SBI and its Associate Banks) pan-India. Looked after rollout strategy, procurement; ATM managed services; ATM availability concerns; promotion / popularisation of Debit card usage amongst customers at merchant POS; introduction of new variants of debit cards as per needs of customer groups & demands of Business Groups; Vendor management in all these areas; coordination with Business Groups, 14 Administrative Circles and 7 (later 5) Associate Banks of SBI. Major highlights - Installation of 10,000+ ATMs in one single year (FY 2009-10) to successfully reach the target of 25,000 ATMs of SBI Group by March, 2011; introduce customised Debit cards for specific customer groups like Army, Navy, Air Force, Para military forces, Educated Youth (Yuva cards, Manipal University cards); Chip based EMV compliant Platinum cards (for HNIs) etc; exponential growth of SBI Group's debit card base and usage with significant increase in market share (RBI Data).