Allie Miyazaki Email & Phone Number

Washington, D.C.

• As director of digital marketing at The Washington Center, I lead the marketing strategy for two fellowship programs funded by the U.S. Department of State: Foreign Affairs Information Technology Fellowship and Clarke.
• Create and implement an integrated content marketing and digital strategy that has resulted in a four-fold increase in qualified applicants for the FAIT Fellowship program.
• Develop and manage two new websites using SEO best practice, launch social media accounts, and manage the content strategy.
• Create content to build awareness and engage audiences through blog articles, videos, webinars, e-books, infographics and social media.
• Use Hubspot to manage lead generation forms, organic social media promotions, email promotions, online interest forms, chatbot and more.
• Manage university and organization outreach activities, including in-person and virtual career fairs, organization-sponsored webinars, and virtual info sessions.

Washington, D.C.

I have provided marketing services to clients on a freelance basis, including developing content marketing and event marketing plans.

Washington, D.C.

• At URAC, a healthcare accreditation organization, I built a high-performing marketing function from the ground up. I led the website redesign project to create a completely reimagined website that used a content.
• Implemented Hubspot marketing automation software to support a robust content marketing strategy, and integrated it with Salesforce to push marketing qualified leads (MQLs) to the sales team
• Created the first brand style guide to ensure consistent messaging, graphics, fonts and the use of the logo
• Developed new product positioning and messaging, including online and print copy for the various accreditation programs
• Launched an events platform, which includes registration for workshops, live webinars, and on-demand webinars
• Developed and implemented campaigns across channels and platforms, including video, online (digital), print, email and in-person events

Washington, D.C.

• In an organization that previously had no marketing function, I served internal clients across the association. I developed and implemented marketing plans for all products, including books, publications, online test.
• Increased publications and product sales by expanding distribution channels, developing better processes, and improving promotional efforts.
• Increased audience engagement through marketing promotions of free publications that spotlight the association’s research, patient care, diversity and inclusion, and medical education initiatives.
• Developed and managed the AAMC Pavilion in the annual meeting exhibit hall, bringing together staff that represent more than 20 different services/programs in a multi-media, interactive, and engaging exhibit area for.

Washington, D.C.

To increase brand awareness of TMG Custom Media and generate leads, I developed the company's marketing plan, created collateral material, acquired and managed speaking engagements, wrote press releases, created social media content, managed the company's blog, and more. I also wrote an internal employee newsletter to keep writers, designers, and account.

Washington, D.C.

The International City/County Management Association brought me into this marketing role in ICMA Press for my skills and experience from the for-profit publishing world. I successfully increased revenue in the publications division by developing a targeted e-mail campaign strategy to promote new titles as well as older titles. I managed the online.

Rockville, MD

As a marketing manager in UCG's healthcare publishing division, DecisionHealth, I was responsible for its flagship newsletter, Part B News, plus other healthcare newsletters, ancillary products, conferences, and audio seminars. I planned and implemented 200+ successful direct marketing promotions annually, which included both direct response and.

Gaithersburg, Maryland, United States

As promotions manager at Aspen Publishers, Inc. which was, at the time, a division of Wolters Kluwer, I planned and implemented promotions for nursing journals, newsletters, and the line of nursing books. I prepared P&Ls on new book proposals, wrote promotions, and represented Aspen at tradeshows in the nursing field.

Bachelor Of Arts (B.A.), Media Communications/Print Journalism

Activities and Societies: Reporter on Webster University's award-winning school newspaperStudies included courses in print and broadcast.

Master Of Business Administration (Mba) And Master Of Science (Ms), Marketing

Activities and Societies: Phi Kappa Phi Honor SocietyDual degree graduate program: Master of Science in Management, with an emphasis in.