Allie Miyazaki Email & Phone Number

Washington, D.C.

As director of digital marketing at The Washington Center, I lead the marketing strategy for two fellowship programs funded by the U.S. Department of State: Foreign Affairs Information Technology Fellowship and Clarke DS Fellowship. These two-year fellowship programs provide academic funding for undergraduate and graduate students, internships, and professional development. They are designed to attract minority groups underrepresented in the Foreign Service. Audiences include university advisors, faculty and staff, undergraduate college students and entering graduate students. Accomplishments include:• Create and implement an integrated content marketing and digital strategy that has resulted in a four-fold increase in qualified applicants for the FAIT Fellowship program. • Develop and manage two new websites using SEO best practice, launch social media accounts, and manage the content strategy. • Create content to build awareness and engage audiences through blog articles, videos, webinars, e-books, infographics and social media. • Use Hubspot to manage lead generation forms, organic social media promotions, email promotions, online interest forms, chatbot and more. • Manage university and organization outreach activities, including in-person and virtual career fairs, organization-sponsored webinars, and virtual info sessions.• Develop and manage all organic and paid social media marketing, Google Ads, third-party digital and online advertising, and email campaigns.

Washington, D.C.

I have provided marketing services to clients on a freelance basis, including developing content marketing and event marketing plans.

Washington, D.C.

At URAC, a healthcare accreditation organization, I built a high-performing marketing function from the ground up. I led the website redesign project to create a completely reimagined website that used a content marketing strategy to drive engagement and position the organization as a thought leader in the industry. I also developed the organization's brand strategy, creating brand guidelines and ensuring visual and messaging consistency across all channels and social media assets. I developed an integrated content marketing strategy, which included an editorial calendar for high-quality, relevant articles and quarterly industry insight reports, to drive lead generation. I also managed the organization's webinars, workshops and exhibit presence at tradeshows, and I created and produced the annual Telemed Leadership Forum. Accomplishments include: • Implemented Hubspot marketing automation software to support a robust content marketing strategy, and integrated it with Salesforce to push marketing qualified leads (MQLs) to the sales team • Created the first brand style guide to ensure consistent messaging, graphics, fonts and the use of the logo • Developed new product positioning and messaging, including online and print copy for the various accreditation programs • Launched an events platform, which includes registration for workshops, live webinars, and on-demand webinars • Developed and implemented campaigns across channels and platforms, including video, online (digital), print, email and in-person events • Increased social media followers by 21 percent; engagement by 1,436 percent; website traffic by 307 percent, in the first year • Managed the editorial calendar, assigned and edited articles, and produced quarterly white papers • Conceptualized and planned the Telemed Leadership Forum • Led the website redesign project, successfully launching a completely re-imagined content marketing-focused website in February 2018

Washington, D.C.

In an organization that previously had no marketing function, I served internal clients across the association. I developed and implemented marketing plans for all products, including books, publications, online test prep products, and database products, sold through the Publications website. I created and implemented marketing strategy across channels, and developed content marketing plans that included web content, video, social media, blogs, infographics, and events. Using Hubspot, I developed lead generation campaigns to engage the pre-med and medical student audiences. Accomplishments include: • Increased publications and product sales by expanding distribution channels, developing better processes, and improving promotional efforts. • Increased audience engagement through marketing promotions of free publications that spotlight the association’s research, patient care, diversity and inclusion, and medical education initiatives. • Developed and managed the AAMC Pavilion in the annual meeting exhibit hall, bringing together staff that represent more than 20 different services/programs in a multi-media, interactive, and engaging exhibit area for members.

Washington, D.C.

To increase brand awareness of TMG Custom Media and generate leads, I developed the company's marketing plan, created collateral material, acquired and managed speaking engagements, wrote press releases, created social media content, managed the company's blog, and more. I also wrote an internal employee newsletter to keep writers, designers, and account executives updated on news and activities in the D.C. and New York offices.

Washington, D.C.

The International City/County Management Association brought me into this marketing role in ICMA Press for my skills and experience from the for-profit publishing world. I successfully increased revenue in the publications division by developing a targeted e-mail campaign strategy to promote new titles as well as older titles. I managed the online bookstore, improved distribution channels, and wrote a monthly e-newsletter for academics. As an additional way to provide content to target audiences, and as a source of non-dues revenue, I launched the highly successfully webinar program. Managing the webinars from start to finish, I recruited the speakers, promoted the events, and moderated the webinars, which included topics such as ethics, social media, and quality improvement.

Rockville, Md

As a marketing manager in UCG's healthcare publishing division, DecisionHealth, I was responsible for its flagship newsletter, Part B News, plus other healthcare newsletters, ancillary products, conferences, and audio seminars. I planned and implemented 200+ successful direct marketing promotions annually, which included both direct response and lead-generation promotions. I also produced, managed and promoted up to 10 highly successful national conferences each year, in multiple cities, for the physician, non-physician practitioner, and physician office lab markets. This included recruiting the speakers, writing the promotional brochures, implementing a direct mail marketing plan, and acting as conference chairperson at the events themselves. One of the conferences I launched for DecisionHealth became UCG's longest running and most successful events. I also launched the organization's first audioconferences, which went on to become a key way of building an opt-in email database of prospects for future newsletter subscription sales.

Gaithersburg, Maryland, United States

As promotions manager at Aspen Publishers, Inc. which was, at the time, a division of Wolters Kluwer, I planned and implemented promotions for nursing journals, newsletters, and the line of nursing books. I prepared P&Ls on new book proposals, wrote promotions, and represented Aspen at tradeshows in the nursing field.

Bachelor Of Arts (B.A.), Media Communications/Print Journalism

Activities and Societies: Reporter on Webster University's award-winning school newspaperStudies included courses in print and broadcast.

Master Of Business Administration (Mba) And Master Of Science (Ms), Marketing

Activities and Societies: Phi Kappa Phi Honor SocietyDual degree graduate program: Master of Science in Management, with an emphasis.