● Developed and implemented UPO's comprehensive communications strategy, social media strategy, advocacy and outreach plan, and brand guide.● Created key internal resources such as the Advocacy, Campaigning, and Communication Toolkit, UPO Field Documentation Guide, UPO Editorial Style Guide, and Standard Operating Procedures (SOPs).● Established UPO's brand strategy and media assets, ensuring consistent representation across all channels.● Led the development and launch of the organization's new website and newsletter, enhancing digital presence and engagement.● Spearheaded the creation of a photographers' network across Sudan to support UPO's field documentation efforts.● Manages communication initiatives including public relations, social media, design, and project visibility to support UPO's various projects.

● Developed and budgeted a four-pillar Marketing strategy that generated 9% sales growth YoY and a 6x return on marketing investment (ROMI)● Led a brand touchpoint strategy and loyalty program, yielding a %60 increase in customer satisfaction, with projected increase of %5 in customer life-time-value.● Analyzed, modeled and redesigned department processes, and translated them into Standard Operating Procedure (SOP), reducing the average time to complete a process instance by %20, and achieving %100 Adherence to Process.● Recruited and trained 6 marketing and sales specialists, averaging 85/100 on performance reviews.● Managed, and developed the training curriculum of Talya Agents Program, improving overall sales target by %18.● Worked closely with the IT department to implement a real-time CRM solution that cut down average time to problem resolution by %15, and number of lost opportunities by %33.● Liaised the HR department to design employees’ onboarding process, employee handbook, and employee engagement program, boasting job satisfaction by 20 points.---------All work samples furnished herein have been provided with the express consent and authorization of the respective employer.

Inception phase:● Conducted in-depth market and macro-environmental analysis, and a multi-level analysis of dynamic Capabilities.● Conducted a set of structured interviews with key internal and external stakeholders.● Performed a desk review of 5 years of financial data, performance reports, and strategic and operational plans.Based on findings of inception phase, I presented a 112 pages detailed proposal in which I:● Developed a multi-pronged investment strategy to meet the company’s financial objectives.● Defined an investment policy statement that provides guidance for informed decision-making, and establishes parameters and benchmarks for asset allocation, risk tolerance, and liquidity requirements.● Proposed a governance charter and structure for the Investment committee.---------All work samples furnished herein have been provided with the express consent and authorization of the respective employer.

● Proposed, and supervised the planning, development and installation of a central insurance issuance system that's been adopted state-wide by all licensed insurance companies, and used to issue over 1.6 insurance million policies in less than 12 months, generating over $1 million dollar in net profit.● Conducted one-on-one and group interviews with C-level and SVP-level management of 13 insurance companies, and representatives of regulatory bodies to identify business, regulatory and customer requirements.● Conducted user interviews with 39 users in under-writing, claims and IT.● Led a 10 person cross-functional team across engineering, design and data using Agile Scrum.● Trained +200 users from 13 insurance companies in 16 states on using the new central system.● Excelled in analyzing customer RFQ specifications, developing a Configuration of Response, and producing software requirements specifications documents.

● Collaborated with cross-functional resources to implement direct marketing programs reaching a 60% increase in CV database, and over 20 new registered companies.● Co-directed branded video content generating a total of 200,000 views across YouTube and Facebook● Researched, strategized and launched UX improvements based on a user-centered design (UCD) approach, leading to %35 increase in user retention.● Developed search engine optimization strategies, growing organic traffic by 78% in 12 months.

● Strategized and managed digital marketing campaigns which contributed to a 32% increase in social media followers, and generated +10% (month on month) improvement in app downloads.● Conducted regular analysis and monitoring of online KPIs, and campaign ROI optimization.● Prepared over 20 sales presentations and offers for customers in Telecom, FMCG, mining, and engineering.

● Led a tech startup from Sudan to a startup incubator in the Silicon Valley in 9 months.● Raised $50,000 funding from Ocean Capital in Cincinnati, OH, United States.● Designed various mechanical elements of a state-of-the-art prosthetic hand that was covered by 3 international and regional media outlets.● Created illustrations, sketches, CAD models, and 3D-printed prototypes.● Semifinalists/finalists at 6 international and regional startup competitions.

• Elsafwa Group (Volkswagen Sudan) Brand identity guideline, brand strategy.• Black Sand mining Brand identity guideline, brand strategy• VALCRE for investmentPortfolio of brand marketing assets • Al Salama Insurance UX/UI Consultancy for App and Web Dashboard• Retroville ( A UK app for elderly)UX/UI Design

Sudan Debates is a civic engagement initiative which aims to develop and support the standard of open discussion and among students and advocacy among young people in Sudan.Since its launch in 2014, the organization aims at providing opportunities, tools, and capacity building for the involvement of youth in running and managing effective debates for the purpose of enriching the pluralistic democratic dialogue in Sudan.