Amjad Shacker Email & Phone Number

Riyadh, SA

• Provided strategic guidance on business development and growth initiatives within the BNPL sector
• Advised on regulatory compliance and risk management, ensuring navigation through financial and consumer protection laws
• Assisted in the development of marketing strategies to effectively reach target audiences and drive user adoption
• Advocated for innovative product offerings that align with consumer needs and market demands

• Set the strategy for the M.I.C.E. sector to align with Vision 2030, cascading it into programs and initiatives, and establishing a framework for M.I.C.E. event attraction
• Redrafted the regulatory framework and by-laws to enhance governance and compliance
• Streamlined and digitalized SCEGA services, reducing average licensing time from 5-7 days to just 25 minutes, and enhanced licensing fees to become more competitive
• Aligned with stakeholders to implement best practices, improving customer experience and leading to the development of 17 MoUs, which enhanced services and increased revenues four-fold
• Launched an annual M.I.C.E. Event Calendar and attracted international events, co-creating Saudi IPs and mapping national venue supply-demand
• Approved 306 venue specifications and standards, including 19 focused on sustainability, while developing training curricula to enhance M.I.C.E. human capital

• Represented the Kingdom of Saudi Arabia in the body responsible for Expos, advocating for the national bid to host Expo 2030 at BIE meetings and events
• Collaborated with the team to secure votes for KSA's candidature and co-developed the Expo 2030 Riyadh Bid Dossier as Secretary General of the Technical Preparations Committee
• Delivered compelling presentations that showcased the country’s unique value proposition and readiness to host the event
• Engaged with BIE member states to build relationships and garner support, while coordinating promotional activities to raise awareness of Vision 2030 and Expo 2030 objectives
• Monitored competitor activities and adjusted strategies to enhance KSA's positioning, organizing events and meetings to communicate the benefits of hosting Expo 2030
• Prepared detailed documentation and reports, ensuring compliance with all requirements, and addressed concerns from member states to build confidence in the bid

• Contributed to the overall transformation of RCRC
• Supported the Change Management program
• Advised on Corporate Culture and Internal Communication matters
• Oversaw the Marketing and Communication of the King Abdulaziz Public Transportation project
• Participated in the strategic Marketing & Communication of:o King Faisal Specialist Hospital & Research Centreo Diplomatic Quartero Various committees overseeing an array of Riyadh City initiatives and projects

• Collaborated with the CEO to drive transformation, implemented change management, and enhanced corporate culture
• Achieved the highest employee engagement growth among all Etisalat Group companies
• Led the development and execution of the corporate brand strategy, elevating Mobily's brand valuation by four ranks and ensuring alignment with business objectives through all communication initiatives
• Oversaw public relations, including media relations and crisis communication, while managing and mentoring the communications team to foster creativity and excellence
• Conducted market research and brand audits to assess perception and identify areas for improvement and implement integrated marketing communication campaigns
• Served as the primary spokesperson, monitored industry trends and competitor activities, and managed the corporate communications budget for maximum impact

• Contributed to the strategic planning and vision of the federation to promote inclusive sports participation
• Collaborated with fellow board members to develop policies and programs that encourage community engagement in sports

Riyadh, Riyadh Region, Saudi Arabia

• Led and successfully launched the premier edition of the Future Investment Initiative (FII - event dubbed “Davos in the Desert”) with 4,000 attendees
• Leveraged PIF’s positioning on the global Sovereign Wealth Fund map
• Provided leadership and strategic direction in all aspects of strategic communication planning and execution, branding of PIF and portfolio companies, marketing communication, events, and media relations
• Counseled leadership on communications strategies to accelerate business outcomes and manage reputation

• Represented stc at board meetings, ensuring alignment with corporate goals
• Provided oversight and guidance to align company’s objectives with industry trends
• Contributed to development of policies and initiatives to enhance service offerings
• Fostered collaboration between stc and SMMC to identify synergies and growth
• Participated in risk management discussions, addressing potential challenges
• Advocated for best practices in media monitoring technologies and methodologies

Riyadh

• Served on the General Management Committee and as Board Member of the Saudi Media Monitoring Company
• Devised and executed company communication strategy for traditional and digital channels (B2G, B2B, B2C)
• Developed, coordinated, and directed the public relations, media relations, and social media strategies
• Collaborated to bring the right information and insights into each communication
• Mentored and guided team members and contractors on areas ranging from strategy to project execution
• Supervised research and planning efforts, content creation, media relations, event management, CSR, marketing communication, media buying and monitoring, and Brand guardianship

Saudi Arabia

• Demonstrated strong “head-hunter” staffing and recruitment skills for managing the full cycle of talent acquisition process to ensure positive candidate experience and drive the company’s business
• During 1st year, my billing ranked among top 10 in the company worldwide
• Led and oversaw all operations, ensuring alignment with global strategies
• Developed and executed local business strategies to drive growth and increase market share
• Built and maintained strong relationships with clients, candidates, and industry stakeholders
• Managed a team of recruiters and consultants, providing guidance and support

• Established and led the vision, mission, and strategic direction of the business
• Developed and implemented PR and marketing strategies for diverse clients across various industries
• Built and maintained relationships with clients, media outlets, and stakeholders to enhance brand visibility
• Oversaw daily operations, including project management, and resource allocation
• Conducted market research on behalf of clients to identify trends and opportunities for growth and engagement
• Created compelling content and messaging for multi-channel campaigns, including digital, print, and social media

• Developed and executed integrated marketing communication to promote insurance products
• Created and enhanced compelling content for various channels
• Collaborated with stakeholders to align marketing with business objectives and product offerings
• Planned and managed promotional campaigns, including events and sponsorships
• Monitored and analyzed the effectiveness of marketing initiatives
• Developed training materials and workshops for sales teams

• Provided executive leadership and direction for all public relations and corporate communications
• Led communications and public relations strategies and activities, overseeing media relations, public affairs, crisis management, executive engagement, speechwriting, and corporate comms efforts
• Devised and implemented communication plans, initiatives, programs and Corporate ID
• Established effective internal communication channels
• Coordinated the development and maintenance of 2 corporate websites
• Planned and commissioned corporate documentary films and an international corporate publication

• Developed and implemented comprehensive marketing communication strategies
• Created and managed content for various channels
• Defined brand messaging and ensured consistency across all platforms
• Planned and executed integrated marketing campaigns
• Advised on best practices in public relations, media relations, and crisis communication
• Managed budgets and timelines for marketing projects, ensuring timely delivery and cost efficiency

• Developed and implemented strategic initiatives tailored to the market
• Fostered relationships with key stakeholders, including clients, regulators, and industry associations
• Drove business development efforts, focusing on client acquisition and retention
• Oversee operational activities, ensuring compliance with local regulations and industry standards
• Led a diverse team, promoting a culture of collaboration and innovation across multiple markets
• Managed financial performance, including budgeting, forecasting, and resource allocation

• Enhanced the public profile and reputation of SAGIA with its key stakeholders by developing, managing, and implementing communications strategies and programs related to branding initiatives, media outreach, print and.
• Instrumental in anchoring Saudi Arabia as an investment destination on the global investment map
• Contributed to strategic planning efforts participating in executive-level Balanced Business Plan meetings
• Spearheaded branding activities such as roll out of new logo and outlets rebranding
• Planned and supervised the launch of 3 economic cities: (1) King Abdullah Economic City, (2) Prince AbdulAziz bin Mousaed Economic City, and (3) Knowledge Economic City
• Launched several international media campaigns

• Developed and managed strategic external and internal communications and media relations activities
• Planned and directed all advertising activities
• Supervised Kingdom Hospital communications and marketing campaigns
• Managed Kingdom Schools marketing campaigns
• Oversaw designs of private placement memoranda and corporate brochures
• Built and fostered personal relationships with global media (Reuters, AP, AFP, Bloomberg, CNN, CNBC, CBS, BBC, MBC, LBC, Al-Jazeera, Al-Arabia, ART, Wall Street Journal, New York Times, Washington Post, Fortune.

• Designed and delivered instruction regarding proper usage and operation of AV equipment
• Marketed image processing and video-graphic operations to Saudi National Guard
• Supervised teams supporting National Guard training programs and managed special projects
• Produced military training documentaries and military hardware handling training aids
• Coordinated with military officers to provide photographic and video-graphic coverage of missions
• Designed corporate briefing presentations

• Prepared bilingual press releases and implemented media plans for medical symposia
• Edited a fortnightly medical page in Ar-Riyadh Newspaper
• Wrote scripts, narrate, edit, and directed bilingual health educational films

• Anchored daily newscasts
• Covered the 1991 War in the Gulf
• Produced shows and documentaries, and developed new programs
• Translated, drafted, and edited program scripts