• Provided strategic guidance on business development and growth initiatives within the BNPL sector• Advised on regulatory compliance and risk management, ensuring navigation through financial and consumer protection laws• Assisted in the development of marketing strategies to effectively reach target audiences and drive user adoption• Advocated for innovative product offerings that align with consumer needs and market demands

• Set the strategy for the M.I.C.E. sector to align with Vision 2030, cascading it into programs and initiatives, and establishing a framework for M.I.C.E. event attraction• Redrafted the regulatory framework and by-laws to enhance governance and compliance• Streamlined and digitalized SCEGA services, reducing average licensing time from 5-7 days to just 25 minutes, and enhanced licensing fees to become more competitive• Aligned with stakeholders to implement best practices, improving customer experience and leading to the development of 17 MoUs, which enhanced services and increased revenues four-fold• Launched an annual M.I.C.E. Event Calendar and attracted international events, co-creating Saudi IPs and mapping national venue supply-demand• Approved 306 venue specifications and standards, including 19 focused on sustainability, while developing training curricula to enhance M.I.C.E. human capital• Developed a methodology to assess the socio-economic impact of the M.I.C.E. sector and established a comprehensive enterprise risk register• Increased compliance with Essential Cybersecurity Controls (ECC – 1: 2018), decreasing SCEGA asset vulnerability by 81% through effective patch management• Created over 100 policies for all SCEGA departments, finalized cash-to-accrual processes, and developed a crisis plan to ensure organizational resilience

• Represented the Kingdom of Saudi Arabia in the body responsible for Expos, advocating for the national bid to host Expo 2030 at BIE meetings and events• Collaborated with the team to secure votes for KSA's candidature and co-developed the Expo 2030 Riyadh Bid Dossier as Secretary General of the Technical Preparations Committee• Delivered compelling presentations that showcased the country’s unique value proposition and readiness to host the event• Engaged with BIE member states to build relationships and garner support, while coordinating promotional activities to raise awareness of Vision 2030 and Expo 2030 objectives• Monitored competitor activities and adjusted strategies to enhance KSA's positioning, organizing events and meetings to communicate the benefits of hosting Expo 2030• Prepared detailed documentation and reports, ensuring compliance with all requirements, and addressed concerns from member states to build confidence in the bid

• Contributed to the overall transformation of RCRC• Supported the Change Management program• Advised on Corporate Culture and Internal Communication matters• Oversaw the Marketing and Communication of the King Abdulaziz Public Transportation project• Participated in the strategic Marketing & Communication of:o King Faisal Specialist Hospital & Research Centreo Diplomatic Quartero Various committees overseeing an array of Riyadh City initiatives and projects

• Collaborated with the CEO to drive transformation, implemented change management, and enhanced corporate culture• Achieved the highest employee engagement growth among all Etisalat Group companies• Led the development and execution of the corporate brand strategy, elevating Mobily's brand valuation by four ranks and ensuring alignment with business objectives through all communication initiatives• Oversaw public relations, including media relations and crisis communication, while managing and mentoring the communications team to foster creativity and excellence• Conducted market research and brand audits to assess perception and identify areas for improvement and implement integrated marketing communication campaigns• Served as the primary spokesperson, monitored industry trends and competitor activities, and managed the corporate communications budget for maximum impact

• Contributed to the strategic planning and vision of the federation to promote inclusive sports participation• Collaborated with fellow board members to develop policies and programs that encourage community engagement in sports

• Led and successfully launched the premier edition of the Future Investment Initiative (FII - event dubbed “Davos in the Desert”) with 4,000 attendees• Leveraged PIF’s positioning on the global Sovereign Wealth Fund map• Provided leadership and strategic direction in all aspects of strategic communication planning and execution, branding of PIF and portfolio companies, marketing communication, events, and media relations• Counseled leadership on communications strategies to accelerate business outcomes and manage reputation

• Represented stc at board meetings, ensuring alignment with corporate goals• Provided oversight and guidance to align company’s objectives with industry trends• Contributed to development of policies and initiatives to enhance service offerings• Fostered collaboration between stc and SMMC to identify synergies and growth• Participated in risk management discussions, addressing potential challenges• Advocated for best practices in media monitoring technologies and methodologies• Supported the recruitment and evaluation of executive• Engaged with stakeholders to promote transparency and accountability• Monitored performance metrics and provided insights for continuous improvement

• Served on the General Management Committee and as Board Member of the Saudi Media Monitoring Company• Devised and executed company communication strategy for traditional and digital channels (B2G, B2B, B2C)• Developed, coordinated, and directed the public relations, media relations, and social media strategies• Collaborated to bring the right information and insights into each communication• Mentored and guided team members and contractors on areas ranging from strategy to project execution• Supervised research and planning efforts, content creation, media relations, event management, CSR, marketing communication, media buying and monitoring, and Brand guardianship• Led digital channel management covering social media, website, microsites and app• Managed and increased international and local sports sponsorship returns 300%• Established and fostered agency relationships and managed contracts• Managed a SAR 700 million budget• Designed new procedures to automate all corporate communications processes achieving paperless operation• Reduced advertising budget by 25% while increasing effectiveness by 500%• Decreased team size by 20% while boosting productivity by 300%• Forwarded STC brand to #1 position in the Middle East

• Demonstrated strong “head-hunter” staffing and recruitment skills for managing the full cycle of talent acquisition process to ensure positive candidate experience and drive the company’s business• During 1st year, my billing ranked among top 10 in the company worldwide• Led and oversaw all operations, ensuring alignment with global strategies• Developed and executed local business strategies to drive growth and increase market share• Built and maintained strong relationships with clients, candidates, and industry stakeholders• Managed a team of recruiters and consultants, providing guidance and support• Implemented best practices to enhance service delivery and client satisfaction• Monitored financial performance, including budgeting and forecasting, to ensure profitability• Collaborated with regional and global teams to share insights and align strategies across markets

• Established and led the vision, mission, and strategic direction of the business• Developed and implemented PR and marketing strategies for diverse clients across various industries• Built and maintained relationships with clients, media outlets, and stakeholders to enhance brand visibility• Oversaw daily operations, including project management, and resource allocation• Conducted market research on behalf of clients to identify trends and opportunities for growth and engagement• Created compelling content and messaging for multi-channel campaigns, including digital, print, and social media• Monitored campaign effectiveness through analytics and reporting, adjusting strategies as needed

• Developed and executed integrated marketing communication to promote insurance products• Created and enhanced compelling content for various channels• Collaborated with stakeholders to align marketing with business objectives and product offerings• Planned and managed promotional campaigns, including events and sponsorships• Monitored and analyzed the effectiveness of marketing initiatives• Developed training materials and workshops for sales teams• Maintained relationships with media outlets to secure coverage and enhance public relations• Advised on crisis communication strategies to manage brand reputation effectively

• Provided executive leadership and direction for all public relations and corporate communications• Led communications and public relations strategies and activities, overseeing media relations, public affairs, crisis management, executive engagement, speechwriting, and corporate comms efforts• Devised and implemented communication plans, initiatives, programs and Corporate ID• Established effective internal communication channels• Coordinated the development and maintenance of 2 corporate websites• Planned and commissioned corporate documentary films and an international corporate publication

• Developed and implemented comprehensive marketing communication strategies• Created and managed content for various channels• Defined brand messaging and ensured consistency across all platforms• Planned and executed integrated marketing campaigns• Advised on best practices in public relations, media relations, and crisis communication• Managed budgets and timelines for marketing projects, ensuring timely delivery and cost efficiency

• Developed and implemented strategic initiatives tailored to the market• Fostered relationships with key stakeholders, including clients, regulators, and industry associations• Drove business development efforts, focusing on client acquisition and retention• Oversee operational activities, ensuring compliance with local regulations and industry standards• Led a diverse team, promoting a culture of collaboration and innovation across multiple markets• Managed financial performance, including budgeting, forecasting, and resource allocation

• Enhanced the public profile and reputation of SAGIA with its key stakeholders by developing, managing, and implementing communications strategies and programs related to branding initiatives, media outreach, print and online collateral, as well as traditional and digital channels• Instrumental in anchoring Saudi Arabia as an investment destination on the global investment map• Contributed to strategic planning efforts participating in executive-level Balanced Business Plan meetings• Spearheaded branding activities such as roll out of new logo and outlets rebranding• Planned and supervised the launch of 3 economic cities: (1) King Abdullah Economic City, (2) Prince AbdulAziz bin Mousaed Economic City, and (3) Knowledge Economic City• Launched several international media campaigns• Managed strategic media relations programming and procedures to promote SAGIA’s investment activities• Prepared and issued bilingual releases, arranged exclusive coverage on prime print publications as well as organized print and broadcast press conferences

• Developed and managed strategic external and internal communications and media relations activities• Planned and directed all advertising activities• Supervised Kingdom Hospital communications and marketing campaigns• Managed Kingdom Schools marketing campaigns• Oversaw designs of private placement memoranda and corporate brochures• Built and fostered personal relationships with global media (Reuters, AP, AFP, Bloomberg, CNN, CNBC, CBS, BBC, MBC, LBC, Al-Jazeera, Al-Arabia, ART, Wall Street Journal, New York Times, Washington Post, Fortune, Forbes, BusinessWeek, TIME)• Drafted and published bilingual press releases a year• Participated in international forums, supervised sponsorship of sports teams, and led global corporate philanthropy programs• Planned and organized high-profile events

• Designed and delivered instruction regarding proper usage and operation of AV equipment• Marketed image processing and video-graphic operations to Saudi National Guard• Supervised teams supporting National Guard training programs and managed special projects• Produced military training documentaries and military hardware handling training aids• Coordinated with military officers to provide photographic and video-graphic coverage of missions• Designed corporate briefing presentations

• Prepared bilingual press releases and implemented media plans for medical symposia• Edited a fortnightly medical page in Ar-Riyadh Newspaper• Wrote scripts, narrate, edit, and directed bilingual health educational films

• Anchored daily newscasts• Covered the 1991 War in the Gulf• Produced shows and documentaries, and developed new programs• Translated, drafted, and edited program scripts