I am honored to hold the position of Council Member for PCC India's Diversity, Equity, and Inclusion Initiatives, as well as serve as the leader of the ProMIND (mental health awareness) chapter.

• Leading a group of talented marketing automation professionals at Protiviti Capability Center, Gurgaon• Focused on increasing team's exposure on automation tools and helping business leverage efficient marketing technology• Working with members of Marketing and Business Operations to execute cross-channel marketing automation and reporting to support lead generation and the marketing funnel.• Working with the marketing and product teams to build, execute, analyze and optimize campaigns, to provide account teams with a high volume of quality leads and to help drive leads through the marketing funnel.• Support ongoing operational troubleshooting for platform sync and contact data details

Lead Email Marketing Strategies for Udacity India

• Worked closely with the client’s marketing community, supported them by optimizing and driving the direct marketing campaigns on marketing automation tool Eloqua.• Supported Eloqua and Salesforce Integration for automating Chatter Posts.• Managed critical audience data assets and leveraged data cleansing activities by creating various programs/logics in Eloqua.• Provided support on lead management by enriching the data and passing the high scoring leads to Salesforce.• Monitored campaign performance and effectiveness across all channels using data analysis (Omniture, OBIEE reporting/dashboards) and provided relevant insights to the stakeholders.• Created automated end-user life cycles using Eloqua, which sends out emails to users based on their individual usage pattern, for example, nurture tracks, welcome series, etc.• Developed and managed existing automated life cycles using Eloqua.• Understood business/system requirements; interacted with customers/stakeholders over email and IM to support requests on an everyday base.• Provided adequate training to clients and colleagues on various advanced functionalities

> Managed the deployment of outbound communications to drive web traffic, increase repeat web visitors and improve service consumption.> Regularly pull lists from Salesforce and perform list hygiene against specific criteria.> Identified opportunities to leverage Salesforce functionality to improve information capture, data hygiene, segmentation and targeting capabilities.> Maintained the communications calendar to ensure the right balance of outreach and timely completion of material.> Assisted with analysis to determine email effectiveness – identify and conduct A/B tests to build email best practices> Created reports and dashboards on email and web product performance. Ascertained opportunities for improvement based on this performance.> Provided training to new hires and existing employees on existing/advanced marketing automation functionalities

• Managed daily deployment of email alerts through marketing automation platform (Eloqua)• Partnered with email authors to build and test program newsletters• Published blogs and incorporate graphics via WordPress• Maintained email contact lists and validate overall data integrity and quality of the lists• Tracked and provided requested campaign or mailing statistics, perform Excel spreadsheet analysis on campaign statistics as requested• Grown e-mail channel capability by innovating and experimenting with functionality of the marketing automation platform while refining current processes and systems

• Serving the candidates via phone and emails, assisting them with certification/testing process from registration to test delivery.• Interface with candidates/clients/testing sites in a professional manner to resolve issues and provide exceptional service.• Processing applications received by post accurately and within the required quality and productivity targets.• Achieved the targets in less than a month by addressing 100-130 e-mail queries each day from different regions (APAC, SEA, EMEA, Latin and North America)• Part of the back-end operations team for the CAT and NRE 2013 exams. Closed and managed more than a lakh registrations.• Performed various reporting tasks-daily MIS reports, registration updates, escalation data, etc.