Alexander Krasnov Email & Phone Number

Dubai, Ae

Moscow City, Ru

San Francisco, California, Us

• Strategy advisory on payments market (FCY, remittance etc.) in the UAE• M&A strategic due-diligence; advisory for IPO strategic positioning• Card product portfolio strategy; optimization and upgrades; pricing and deals (Eastern Europe)

Foster City, California, Us

• Served as one of the primary Strategy leads for multiple markets in SSA, CISSEE Central Asia and MENA markets (E.g. Egypt, Morocco, UAE, Uzbekistan, Kazakhstan, South Africa, Nigeria) on variety of topics that resulted in strategy engagements on broader issues of business acceleration and turn-around, national processing issues and strategic aspects of partnership / sovereign agenda and regulation, interchange and co-residence advisory, real time payments and open banking, digital banks, e-wallets and mobile money• Led few large-scale functional CEMEA-wide strategic projects i.e. MNO Strategy project for prompt enablement of payment products for telcos and fintechs• Ensured high impact delivery of priority projects defining strategic agenda for CEMEA for 2021 and beyond – with total incremental NR impact around $500M• Developed CEMEA Cross-border agenda (Short/mid-term action plan and longer-term strategic initiatives to grow cross-border Visa business in CEMEA)• Led M&A strategic assessment and due diligence across multiple GCC and Middle East markets

Foster City, California, Us

• Served as go-to Russia Strategy lead and Head of Russia Strategy, commencing two strategy cycles: Russia 2020 and 2025 market business/acceleration strategy with estimated impact of incremental 5% NR growth; other select market specific engagements include Mir/NSPK co-badging strategy, QR strategy, E- wallet strategy, Visa Direct strategy, multi-year planning

Moscow, Ru

• Managed strategic advisory for Top-10 private retail banks in Russia, which led to operational improvements of marketing, strategic financial planning & investments valuation• Carried out long-term transformation program of retail processes for retail banks in Russia; introduced end-state design and transition period model• Developed service model and KPIs for continuous improvements – focus on cost efficiency & customer service level in front office

Us

• Led transformation of retail banking business processes of international bank subsidiary; improvements enabled 25% costs reduction and 10% increase of sales efficiency• Developed retail banking branch network staffing model, reconciling branch formats, sales plans, productivity throughput with optimal/cost-efficient headcount• Developed digital and mobile banking strategy for one of state-owned bank in Russia• Advised on risk management effectiveness of Retail business for a privately owned Russian bank: creditportfolio management and effectiveness of delinquency collection• Developed oil downstream strategy for major vertical integrated oil company in Russia• Developed investment, budgeting, and Capex processes for one of Top-3 Russian Telco• Developed energy sector strategy for one of the CIS countries - focus on oil upstream, governmentengagement & social-economic reforms

London, England, Gb

• Improved communication and sales strategy for DTC that enabled additional Revenue streams• Carried out brand valuation of the DTC, the De Beers Group's wholesale trading arm

Mba, Master Of Business Administration

Expertise In Cryptocurrency & Blockchain

Doctor Of Philosophy (Ph.D.), Economics

Master'S Degree, International Business

Code In Place: Python Programming, Computer Science