Leading audiovisual and media projects, such as photography, video, and graphic design for brands and artistic initiatives.• Developing creative concepts for digital content in various formats.• Crafting and establishing visual narratives and storytelling aspects to maintain a consistent voice and tone in each project’s image.• Directing the creative and artistic process of each project to ensure cohesive content and assets.Executing strategic efforts for brands and artistic… Show more Leading audiovisual and media projects, such as photography, video, and graphic design for brands and artistic initiatives.• Developing creative concepts for digital content in various formats.• Crafting and establishing visual narratives and storytelling aspects to maintain a consistent voice and tone in each project’s image.• Directing the creative and artistic process of each project to ensure cohesive content and assets.Executing strategic efforts for brands and artistic projects across digital media platforms and experiential projects.• Overseeing creative direction and strategic planning from research to execution, including: - Creative and communication strategy - Content development and creation (photography, video, graphic design) - Brand identity and visual identity - Brand strategy - Media and press kit - Event production and cultural managementCreating and producing narrative and commercial content through film and photography.• Developing and writing stories for film, advertising videos, and photography.• Directing camera, art, props, lighting, talent, amongst other departments during productions.• Realization of professional photography for editorial and commercial projects.• Managing logistics and coordination during all fases of production.• Managing budgets and financing plans to achieve project goals.• Creating proposals, pitch decks, and lookbooks to define the visual and narrative style of projects and attract potential partners and sponsors.• Overseeing post-production processes, including editing, sound design, and color grading, to ensure high-quality final deliverables. Show less

Strategic planning, audiovisual production, photography, videography, and copywriting for commercials, campaigns, and communication strategies for prominent brands in Puerto Rico, such as Liberty Communications, Cervecera de Puerto Rico, Universidad del Sagrado Corazón, and Acuvue.

Interned, assisting the Creative Director and Project Manager with the conceptualization of creative strategies for important brands in the Puerto Rican market.

Assistant in Production and Camera Departments for commercial and advertising films.

Creative direction, cultural management, strategic planning, and content creation for the first artistic and cultural festival held by the University of Puerto Rico at Arecibo, for two consecutive years. • Developed as a student project for a Public Relations class in 2022, with support from the Business Administration faculty, in 2023 the festival was implemented as a recurring event and strategic effort for the University. • With the attendance of over 700 spectators both years, the… Show more Creative direction, cultural management, strategic planning, and content creation for the first artistic and cultural festival held by the University of Puerto Rico at Arecibo, for two consecutive years. • Developed as a student project for a Public Relations class in 2022, with support from the Business Administration faculty, in 2023 the festival was implemented as a recurring event and strategic effort for the University. • With the attendance of over 700 spectators both years, the festival transformed the campus into a cultural space, where over 45 artists were invited each year to exhibit and sell their art. • The festival incorporated the exhibition of various artistic expressions, such as plastic arts, photography, fashion, and literature, as well as special artistic presentations on stage, such as theater, short films, and music. Show less