 Team leadership & management: Built & leading a high performing CS team, trained to work as consultants for clients Strategic direction: Utilizing FMCG commercial experience, developed and executed product/service strategies in collaboration with product, CS and Support teams to create customer value, drive business growth, and limit churn Customer experience optimization: Enhanced customer experience and lifetime value through customer engagement, increased product adoption, satisfaction, and overall health scores, leveraging data-driven insights Upsells & contract renewals: Contributed to the total Top line revenue through upsells and renewals Product innovation & renovation: Mapped industry practices with Salesflo ecosystem to highlight and suggest product innovations and features that add value for the clients and enhance the product line for future readiness Product development prioritization: Steered focus towards product developments/features that are scalable and impactful, helping fortify the product as well as enhancing customer satisfaction levels Rapport building: Engaging CXOs and client leadership to strengthen relationships and maintain warm relationships Process evolution: Continuous improvement to evolve processes, engagement methodology, customer success model, routines, resources and tool requirements Business consultation: Partnering with clients to help them enhance their top Line, improve their operational efficiency and boost bottom line by reducing costs

-- Working as Senior Brand Manager NESTLÉ EVERYDAY-- Brand Communication (ATL, BTL, Digital, Social) Strategy development. Building strong, convincing communication for brand to build brand equity while staying meaningful and relevant to the consumers -- Marketing strategy, Annual commercial planning and executions-- Planning, designing and execution of all marketing related activities (Strategic and Tactical)-- P&L management and yearly volumes delivery, Marketing budget management and monitoring-- Planning Activations focused on recruitment to increase current consumer base-- Conducting relevant consumer researches with support from CMI team to monitor brand health and pulse in market and to gain insights to make the right strategic decisions for brand growth-- Social media activations and consumer engagement for targeted brand building-- E commerce strategy, communication and activations to boost online sales-- Managing relationships with Creative, Media agencies -- Working closely with sales team to define the right Brand placement in trade, in store communication, designing the right trade activations and setting strategic as well as tactical trade schemes-- Product experience improvement, cost optimization, new product development

-Develop Category Strategy based on Shopper Excellence and Category Dynamics including Category Definition, Channel Growth Potential of Category, Priority Channels and Key Opportunities-Define POP strategies and Picture of Success. Work with Media Agency to create suitable Channel Wise POSM for trade.-Forecast Production Volumes for Portfolio Brands, Responsible to deliver Annual Target Volumes-Responsible to give Category Insights for New SKU Launches, Packaging Changes, Pricing, Volumes, Launch regions and trade plans-End to End management of Trade & Consumer Promos, starting from proposal to timely executions-Set Monthly Sales Targets for the Field Sales Teams-Leading the ICP process by identifying the Key Opportunities and possible Action Plans for the Category/Sub Category-Recommend Winning Commercial Propositions for the Category/Sub Category, effectively communicating these to customer and Field Sales Managers-Plan & Execute Marketing Calendar for Trade-Develop Channel-Wise Category Plans, In-Store Displays & manage Trade Spends-Suggest and propagate monthly Zone Wise Field Sales Trade Spend for the Portfolio brands-Collect Competition Information and Analyze-Monthly Analysis of AC NIELSEN Retail Audit trends, Report and Highlight Improvement Areas, devise and define action plans with Sales Teams

-Define strategies and plans that deliver Channel growth based on consumer, shopper and customer requirements-Design and manage execution of new Product/SKU launches at the Channel, working closely with the Brands & Sales teams. -Identify priority channels for the Category/Market and work with Category Managers to recommend tailored Category Channel plans in line with overall market strategy -Develop and Propose In-Store Vision of Success for the Channel in each Category, support its implementation and continuously review the effectiveness of in-store actions-Development and execution of POP initiatives based on Shopper understanding -Contribute Channel Inputs to the ICP process by identifying the key opportunities and possible action plans for each priority Channel in the market-Work with Customer teams to define and develop appropriate channel & key customer execution, Sales and TTS targets. Support the construction of key commercial propositions at the Channel level

- Area development for potential sales of Nestle Food and Beverages portfolio.- Responsible for achieving monthly sales targets.- Appropriate spending of assigned budgets per brand to achieve required sales on monthly basis.- Monitoring of quality of service throughout the assigned area.- Responsible for successful development and execution of department's Operational Master Plan.- Training and coaching of Distributor and distributor staff on topics such as Good Warehouse practices, sales executions, merchandising and concepts such as AVA (Availaibility, visibility and accessibility)- Creation of distributor appraisals by appointing points as per Nestle's policy.- Ensuring market hygiene and compliance with local and international laws related to infant formulas and other food products.- Monitoring of competitor activities and market intelligence and reporting to the higher management with suggestions for counter actions.- Preparation of KPIs for the distributor and monitoring on daily basis which includes control on inventory, management of operations, making sure FEFO is maintained, Good warehouse practices are followed etc.- Execution of channel categeory plans and ensuring results are delivered as desired.- New shops finding by engaging Distribution Sales Force followed by proper channel classification and input in the distributor database. Then ensuring proper service to the newly found shops by the distributor.- Responsible for optimized routes for distributor vans, keeping in view shortest paths ensuring less fuel and time utilization while servicing all the shops in that area.- Ensuring proper utilization of Nestle's assets deployed in the area such as chillers, gondolas, POPs. Also ensuring chillers bring in sufficient sales to breakeven their cost.- Daily market visits to note trade dynamics and availibility of nestle products in the market.- Acting as a bridge between Nestle and distributor to achieve mutual goals.

Sales Rotation:- Performed Time motion studies for merchandising activities for Merchandisers. These studies let to desiging of SOPs and targets for Nestle Merchandisers.- Worked on Sales data to pin point low performing shops provided with chillers, focused and increased their monthly sales.- Managed the new RTM (Route to Market) for CRUNCH (Nestle's snack product). . Ensured proper routing of the dedicated vans at all the distributions throughout Lahore. . Prepared crunch dedicated salesman profiling for analysis. . Prepared and presented sales data to the higher management. . Pitched a new routing strategy for the new dedicated RTM and got it implemented in Lahore. . Conducted Market visits for customer and retailer feedback.

Supply Chain Rotation:- Piloted the launch of RPIO (Raw and Packaging Inventory Optimizer), an internally created software by Nestle to minimize the inventroy stock levels and carry on operations as planned.- Provided a potential annual saving of Rs. 55 Million by using the RPIO for Nestle Sheikhupura Factory's Raw and Packaging inbound materials.- Created layouts for binning for 11 warehouses in the Nestle Factory. All the layouts were drawn to scale which presented easier implementation.- Created SOPs for drums handling and re-use at the factory, involved production and Raw and Packaging Store departments to reach to the best possible way to reduce wastage.Finance Rotation:- Automated data extraction from E-bank statements saving roughly 3 hours of daily man work. - Reduced time wastage on redundant work by automating data extraction by creating MACROS and curtailed chances of human error and negligence thereby increasing the efficiency and accuracy of the department.- Collaborated with other departments and the finance department to design and create the Business Contingency Plan (BCP) to carry on operations in case of an emergency. I designed SOPs for each of the critical processes which involved both internal and external stake holders.- Worked on feasibility of deploying SIDA (Standing Instruction via Debit Authority) for distributor transactions throughout Nestle. This involved analyzing transactions data and meetings with sales departments and bank authorities to devise the best possible plan for distributors.- Simplified the Finance Treasury Dashboard for easier use of fellow colleagues, removed errors and created a better display.

• Led a 4 member team of interns and successfully completed Nestle's Key Account stores’ Floor Plans/Layouts Project (Lahore, Pakistan)• Conducted consumer flows research at Nestle's Key Account stores (Lahore, Pakistan)• Suggested changes in products placements at Key Account stores (Lahore, Pakistan)• Researched and found the best suitable software for layouts, learnt it and taught the other team members • The team I led visited 23 Key Accounts, noted down measurements of respective stores (including shelves, Gondolas etc), noted down arrangement of products at shelves , gondolas etc, observed Consumer traffic flows, noted down in-store branding and created soft copies of layouts/Floor for each individual store• The work done in this project will help Nestle keep a record of its products, branding at the Key Accounts and better able to plan its activities including branding, promotions and product placements in the future

- Responsible for proper commisioning of WiMAX sites with collaboration of field engineers.- Provided level 2 technical support to Alcatel's customer (Mobilink).- Ensured quality to service to Mobilink by ensuring working of sites as per SLA.- Commissioned servers at the site as per need.- Installed new releases of softwares as per company policies.- Automated Logs extraction from server by creating an automated program, saving daily 2 hours of man work.

- Responsible for providing technical support to Mobilink in case of a ticket opening.- Ensured that the issues got resolved within the agreed deadlines.- Installed patches and new releases at the servers.- Trouble shooted software issues on daily basis.- Configured channel scheming of GSM sites.- Collaborated and escalated critical issues to the Regional Technical Support teams.