Ecommerce Manager
Current• Develop and execute comprehensive e-commerce/marketing strategies• Responsible for creating, upkeep, and improving conversion rate optimization & user interface & experience (UI/UX) of web, mobile, and intranet apps with the team• Facilitate brand growth by overseeing partner relations management, digital communication, social media channels, and ads across all digital platforms• Executing and monitoring marketing campaigns including PPC, social media ads, display ads, email marketing & search engine optimization (SEO)• Track & evaluate key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition cost & generate regular reports to analyze website traffic data, customer behavior, and trends• Regularly monitor and allocate marketing expenses to ensure efficient use of the marketing budget, enhance results & increase revenue• Oversee global business partnerships to enhance brand reputation & presence• Managing Europcar Loyalty Program with relevant team • Prepare reports for all e-business metrics for various online platforms to track annual growth• Attending global conferences and trade fairs to represent Europcar• Supervise Marketing executives, Graphic designer, Web developer, and E-commerce Assistant