APPROACH is a comprehensive communication agency, catered to fulfill all digital, PR, and marketing needs of its clients. APPROACH offices are in Riyadh & Dubai

• Yes 2 Digital (Y2D) is a comprehensive digital Media company, focusing on launching digital ventures, developing platforms, and providing digital content and marketing services to various clients.• Y2D is a value-added service provider with mobile operators in UAE, KSA, Bahrain, Jordan Libya, and other MENA countries. It serves some of the top media companies in UAE and abroad.

Approach Research Center (ARC) is a think-tank specializing in political, security, and strategic studies.

My consultancy services are in the fields of Communication Strategies, Corporate Communications, Media Management, Digital Transformation, and Personal Branding

• Presentation Sports is the largest Sports Marketing Company in Egypt. It manages the rights for Egyptian Football League, Egyptian National Team, and all the top Egyptian football clubs.• I helped Presentation Sports to develop their presence on social media and digital platforms as well as to grow the distribution of digital rights.• I supervised the launch of social media accounts of the Egyptian National Team prior to their 2018 World Cup participation.

A weekly column about futurism and digital media issues

• Writing a weekly column for several ِArabic print media and digial platforms. Weekly Column is focused on digital media in addition to other topics.

• Launching Hayat Social Network and supporting the formulation of the digital strategy for the company.

• Launching Al-Ain News Portal (Al-Ain.net)

• The International Emmy® Awards recognize outstanding achievement in programming and content by conferring annual awards of merit. The awards are intended as an incentive for the continued pursuit of excellence for those working in the media profession.

• Managing content-based digital platforms, published in cooperation with STC, the parent company of Intigral.

• During the years of working for MBC, I was responsible for transforming the Group to become the largest Arab media company in terms of digital revenue and users.• My responsibility was focused on implementing MBC Digital Strategy, which aims for MBC leadership over new media platforms in the Arab world. In addition, I have been heavily contributing to the strategic planning and development of MBC Group in general. This includes extensive contribution to evaluating MBC Group investment… Show more • During the years of working for MBC, I was responsible for transforming the Group to become the largest Arab media company in terms of digital revenue and users.• My responsibility was focused on implementing MBC Digital Strategy, which aims for MBC leadership over new media platforms in the Arab world. In addition, I have been heavily contributing to the strategic planning and development of MBC Group in general. This includes extensive contribution to evaluating MBC Group investment initiatives.• I was responsible for growing mobile content & services revenue, which has grown to become the second most important source of revenue for MBC Group after advertising.• New Media Directorate had more than 240 employees working in 9 core departments (focusing on Business Development, Mobile Services, MBC Websites, Digital Content & Cross-Media Integration), and 5 international operations.• In 2007, MBC.net was launched with a dream to make it the most prominent Arab entertainment website. In 2011, MBC.net was the most visited website in the MENA region.• In 2010, I have launched Shahid.net, the first Arabic VOD Portal, which quickly became one of the most visited sites in the Middle East. Show less

Scenario Creative Production is specialized in drama production and script writing. The company, owned by MBC Group, launched a number of the most successful Saudi comedy titles, such as Comedo, Um Alhala, and several others.

I have established the website, and the team behind it, in addition to supervising the technical and design development of the site. Alarabiya.net was launched in 2004 to become quickly one of the most prominent and most visited news portals in the Arab world.

• Courses taught: Introduction to Mass Communication, & Mass Communication Research Methods.

Arab Information Technology is an IT Company with focus on e-publishing

Rawnaa Specialized Communications was one of the largest publishers of specialized magazines in Saudi Arabia.

• Launching bab.com, the first Arabic independent news portal ever• Launching the first Arabic WAP portal in the region.

• Courses taught: Principles of Communication.

• Saudi Research & Publishing Co. is the largest print-media organization in the Arab world.• Writing extensive stories for Almuslimoon Newspaper until it was closed in 1999.• Writing extensively for Almajalla Magazine and Arab News Newspaper.