Ammar Bakkar
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Ammar Bakkar Email & Phone Number

المؤسس والرئيس التنفيذي at شركة أبروتش
Location: Riyadh, Saudi Arabia 25 work roles 3 schools
1 work email found @mbc.net LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
المؤسس والرئيس التنفيذي
Location
Riyadh, Saudi Arabia
Company size

Who is Ammar Bakkar? Overview

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Quick answer

Ammar Bakkar is listed as المؤسس والرئيس التنفيذي at شركة أبروتش, a with 36 employees, based in Riyadh, Saudi Arabia. AeroLeads shows a work email signal at mbc.net and a matched LinkedIn profile for Ammar Bakkar.

Ammar Bakkar previously worked as CEO & Founder at Approach Communications and CEO, Yes 2 Digital (Y2D) at Approach Communications. Ammar Bakkar holds Doctoral Degree, Communication from University Of Oklahoma.

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{first}.{last}@mbc.net
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Profile bio

About Ammar Bakkar

• For more than 20 years, digital media has been an important part of my life. I started my weekly column on digital media in 1996, established the first Arabic news portal in 2000, launched Alarabiay.net in 2003, MBC.net in 2006, Shahid.net in 2010, and launched my company, Yes 2 Digital, in 2012. I was the first person to have "New Media" in his job title in the Arab World in 2005.• I focused on digital media so early because I believed in the deep influence that the internet will have on people lives. I preached about that during my 20 years of writing. I still believe that technology will continue to shape our future drastically, and that is why I keep writing and lecturing about the future.• I started my carrier as a journalist when I was 17 years old and I still deep down see myself as a journalist and a content creator. I worked as a journalist and correspondent from 1991-2000. At Al Arabiya News Channel, It was the peak of my journalism experience until 2009. I supervised several media initiatives later that kept my passion for news content alive.• I finished my doctoral degree at the University of Oklahoma. My dissertation was on "Creativity Management in Media Organizations". I later have done several academic activities including writing an academic book, teaching at the American University of Sharjah, and participating in several conferences.• Entrepreneurship has been an essential part of my life. I launched more than 10 companies in the last 18 years, and some of them have been successful. I believe I will continue doing that for many years to come.

Listed skills include Digital Media, New Media, Television, Blogging, and 7 others.

Current workplace

Ammar Bakkar's current company

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شركة أبروتش
شركة أبروتش
المؤسس والرئيس التنفيذي
Riyadh, SA
Website
Employees
36
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25 roles · 31 years

Ammar Bakkar work experience

A career timeline built from the work history available for this profile.

Ceo & Founder

Current

Riyadh, Saudi Arabia

APPROACH is a comprehensive communication agency, catered to fulfill all digital, PR, and marketing needs of its clients. APPROACH offices are in Riyadh & Dubai

Mar 2012 - Present

Ceo, Yes 2 Digital (Y2D)

Current

Dubai, United Arab Emirates

• Yes 2 Digital (Y2D) is a comprehensive digital Media company, focusing on launching digital ventures, developing platforms, and providing digital content and marketing services to various clients.• Y2D is a value-added service provider with mobile operators in UAE, KSA, Bahrain, Jordan Libya, and other MENA countries. It serves some of the top media companies in UAE and abroad.

Mar 2012 - Present

Executive Director, Approach Research Centre

Current

London, England, United Kingdom

Approach Research Center (ARC) is a think-tank specializing in political, security, and strategic studies.

Nov 2015 - Present

Freelance Consultant

Current
Government Entities & Media Companies

My consultancy services are in the fields of Communication Strategies, Corporate Communications, Media Management, Digital Transformation, and Personal Branding

Jan 2012 - Present

Executive Consultant, Presentation Sports

Government Entities & Media Companies

Cairo, Egypt

• Presentation Sports is the largest Sports Marketing Company in Egypt. It manages the rights for Egyptian Football League, Egyptian National Team, and all the top Egyptian football clubs.• I helped Presentation Sports to develop their presence on social media and digital platforms as well as to grow the distribution of digital rights.• I supervised the launch of social media accounts of the Egyptian National Team prior to their 2018 World Cup participation.

Jan 2018 - Jun 2018

Column Writer, Alhurra Website

Print & Digital Media

A weekly column about futurism and digital media issues

Jun 2019 - Apr 2020

Columnist

Print & Digital Media

• Writing a weekly column for several ِArabic print media and digial platforms. Weekly Column is focused on digital media in addition to other topics.

1996 - Apr 2020

Executive Consultant, Dar Al-Hayat For Publishing & Distrubution

Government Entities & Media Companies

Dubai, United Arab Emirates

• Launching Hayat Social Network and supporting the formulation of the digital strategy for the company.

Mar 2016 - Jul 2017

Executive Consultant, Almajal Media

Government Entities & Media Companies

Abu Dhabi, Uae

• Launching Al-Ain News Portal (Al-Ain.net)

Jul 2015 - Jan 2016

Member Of The Jury, Digital: Non-Fiction Category

New York, Usa

• The International Emmy® Awards recognize outstanding achievement in programming and content by conferring annual awards of merit. The awards are intended as an incentive for the continued pursuit of excellence for those working in the media profession.

2011 - 2016 ~5 yrs

Executive Consultant, Intigral

Government Entities & Media Companies

Dubai

• Managing content-based digital platforms, published in cooperation with STC, the parent company of Intigral.

Jan 2012 - Feb 2012

Group Director Of New Media

Dubai, United Arab Emirates

• During the years of working for MBC, I was responsible for transforming the Group to become the largest Arab media company in terms of digital revenue and users.• My responsibility was focused on implementing MBC Digital Strategy, which aims for MBC leadership over new media platforms in the Arab world. In addition, I have been heavily contributing to the strategic planning and development of MBC Group in general. This includes extensive contribution to evaluating MBC Group investment… Show more • During the years of working for MBC, I was responsible for transforming the Group to become the largest Arab media company in terms of digital revenue and users.• My responsibility was focused on implementing MBC Digital Strategy, which aims for MBC leadership over new media platforms in the Arab world. In addition, I have been heavily contributing to the strategic planning and development of MBC Group in general. This includes extensive contribution to evaluating MBC Group investment initiatives.• I was responsible for growing mobile content & services revenue, which has grown to become the second most important source of revenue for MBC Group after advertising.• New Media Directorate had more than 240 employees working in 9 core departments (focusing on Business Development, Mobile Services, MBC Websites, Digital Content & Cross-Media Integration), and 5 international operations.• In 2007, MBC.net was launched with a dream to make it the most prominent Arab entertainment website. In 2011, MBC.net was the most visited website in the MENA region.• In 2010, I have launched Shahid.net, the first Arabic VOD Portal, which quickly became one of the most visited sites in the Middle East. Show less

Dec 2005 - Dec 2011

General Supervisor, Scenario Creative Production

Riyadh, Saudi Arabia

Scenario Creative Production is specialized in drama production and script writing. The company, owned by MBC Group, launched a number of the most successful Saudi comedy titles, such as Comedo, Um Alhala, and several others.

2009 - 2011 ~2 yrs

Editor In Chief, Alarabiya.Net

Dubai, United Arab Emirates

I have established the website, and the team behind it, in addition to supervising the technical and design development of the site. Alarabiya.net was launched in 2004 to become quickly one of the most prominent and most visited news portals in the Arab world.

Mar 2003 - Apr 2009

Adjunct Professor, Department Of Mass Communication

Sharjah, United Arab Emirates

• Courses taught: Introduction to Mass Communication, & Mass Communication Research Methods.

Aug 2004 - Dec 2005

Editorial Manager, September 11Th Project For Studies & Media Documentation

Arab Establishment For Research & Public Relations

Riyadh, Saudi Arabia

2002 - 2004 ~2 yrs

Executive Manager

Arab Information Technology

Riyadh, Saudi Arabia

Arab Information Technology is an IT Company with focus on e-publishing

Jan 2002 - Jan 2003

Editor In Chief

Riyadh, Saudi Arabia

Rawnaa Specialized Communications was one of the largest publishers of specialized magazines in Saudi Arabia.

Jun 2001 - Jan 2002

Teaching Assistant, Department Of Communication

Norman, Oklahoma, Usa

• Courses taught: Principles of Communication.

Jan 2000 - May 2000

Senior Correspondent

Washington D.C., Usa

• Saudi Research & Publishing Co. is the largest print-media organization in the Arab world.• Writing extensive stories for Almuslimoon Newspaper until it was closed in 1999.• Writing extensively for Almajalla Magazine and Arab News Newspaper.

Jun 1996 - May 2000
3 education records

Ammar Bakkar education

Doctoral Degree, Communication

• Doctoral of Philosophy, Communication, with emphasis on: Organizational Communication • Dissertation Title: Creativity-Enhancement.

Master'S Degree, Communicaton

• Master's degree in communication with emphasis on political communication

FAQ

Frequently asked questions about Ammar Bakkar

Quick answers generated from the profile data available on this page.

What company does Ammar Bakkar work for?

Ammar Bakkar works for شركة أبروتش.

What is Ammar Bakkar's role at شركة أبروتش?

Ammar Bakkar is listed as المؤسس والرئيس التنفيذي at شركة أبروتش.

What is Ammar Bakkar's email address?

AeroLeads has found 1 work email signal at @mbc.net for Ammar Bakkar at شركة أبروتش.

Where is Ammar Bakkar based?

Ammar Bakkar is based in Riyadh, Saudi Arabia while working with شركة أبروتش.

What companies has Ammar Bakkar worked for?

Ammar Bakkar has worked for شركة أبروتش, Approach Communications, Government Entities & Media Companies, Print & Digital Media, and International Academy Of Television Arts & Sciences.

How can I contact Ammar Bakkar?

You can use AeroLeads to view verified contact signals for Ammar Bakkar at شركة أبروتش, including work email, phone, and LinkedIn data when available.

What schools did Ammar Bakkar attend?

Ammar Bakkar holds Doctoral Degree, Communication from University Of Oklahoma.

What skills is Ammar Bakkar known for?

Ammar Bakkar is listed with skills including Digital Media, New Media, Television, Blogging, Social Media, Strategy, Journalism, and Future Trends.

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