• Expanded BonusLink's ecosystem by prospecting, negotiating, and securing adiverse portfolio of strategic partnerships, while managing key accounts such asShell Malaysia’s loyalty program.• Utilized industry insights, consumer trends, and commercial expertise to identifyand prioritize prospective partners, driving strategic growth.• Led the monetization of the BonusLink member database as an ancillary revenuestream, collaborating closely with the Data & Insights team to… Show more • Expanded BonusLink's ecosystem by prospecting, negotiating, and securing adiverse portfolio of strategic partnerships, while managing key accounts such asShell Malaysia’s loyalty program.• Utilized industry insights, consumer trends, and commercial expertise to identifyand prioritize prospective partners, driving strategic growth.• Led the monetization of the BonusLink member database as an ancillary revenuestream, collaborating closely with the Data & Insights team to ensure data accuracyand relevance.• Developed a Loyalty-as-a-Service framework, enabling flexible loyalty solutionsfor partners.• Positioned BonusLink as a comprehensive marketing services platform, offeringpartners extensive reach and engagement opportunities. Show less

Key Achievements• Led the development of Shell’s voucher ecosystem, collaborating closely withstrategic partners, vendors, and internal stakeholders. Achieved substantial salesgrowth of 225% in 2020, 170% in 2021, and a projected 155% in 2022 compared tothe previous year.• Enhanced digital sales and brand visibility by forging strategic partnerships withprominent e-commerce platforms such as Shopee, Presto, and Fave. These effortsgenerated a new revenue stream… Show more Key Achievements• Led the development of Shell’s voucher ecosystem, collaborating closely withstrategic partners, vendors, and internal stakeholders. Achieved substantial salesgrowth of 225% in 2020, 170% in 2021, and a projected 155% in 2022 compared tothe previous year.• Enhanced digital sales and brand visibility by forging strategic partnerships withprominent e-commerce platforms such as Shopee, Presto, and Fave. These effortsgenerated a new revenue stream, driving online traffic to Shell’s nationwide retailstations.• Implemented continuous process improvements to optimize the B2B customeronline purchasing experience by digitizing key customer touchpoints andestablishing strict response time protocols.• Spearheaded Shell MY’s first integrated nationwide marketing campaign,merging fuel and non-fuel offerings in a seamless offline-online-offline strategy.This campaign significantly boosted both store traffic and sales through a unifieddigital approach.• Developed targeted social media content in collaboration with automotivepublications, tailoring content to audience preferences and daily lifestyle Show less

Key Achievements• Increase in Malaysia sales of more than 5% vs FY 2018.• Increase in sales for Siti Khadijah online webstore by more than 30% for YTD 2019vs 2018 by operation standards and processes• Established strategic partnerships with Lazada and Shopee to reflect a 70% salesincrease for YTD 2019 vs 2018 for the online marketplace sales channel• Led the Shopee Super Brand Day project where Siti Khadijah was the 1st fashioncompany to take over Shopee app for a… Show more Key Achievements• Increase in Malaysia sales of more than 5% vs FY 2018.• Increase in sales for Siti Khadijah online webstore by more than 30% for YTD 2019vs 2018 by operation standards and processes• Established strategic partnerships with Lazada and Shopee to reflect a 70% salesincrease for YTD 2019 vs 2018 for the online marketplace sales channel• Led the Shopee Super Brand Day project where Siti Khadijah was the 1st fashioncompany to take over Shopee app for a whole day as part of a sales and marketingcampaign• Improve end user customer service level by establishing a dedicated customerservice department and outsourcing online marketplace last mile delivery in makingsure customers are attended to in all channels possible• Increased the sales for Siti Khadijah online webstore by more than 30% for YTD2019 vs 2018 by operation standards and processes• Spearheaded the migration of a Cloud POS system for the company sales networkwhich once implemented, led to a data driven work culture• Successfully led the team in executing the 10th Years Anniversary Celebration Galadinner and Mega Sale event• Nurture continuous improvement in work efficiency culture by having on-goingcoaching and guidance on effective Google G-Suite work flows especially Googlespreadsheets Show less

Key Achievements• Established and led a new team focused on streamlining operations, supporting thecompany’s goal of opening new retail fuel stations annually.• Expanded the retail network by opening nearly 50 new fuel stations within twoyears, including 40 stations launched in 2017 alone.

Key Achievements• Managed over 70 retail fuel stations across four states in Northern PeninsularMalaysia, ensuring operational efficiency and sales growth.• Led the successful execution of Petron Malaysia's first Service Station of the YearConvention and Gala Dinnerfor 2015/16, overseeing a high-profile event for thecompany.• Transformed a bottom-ranked retail territory in the Mystery Shopper Program(MSP) to achieve and sustain a top 3 ranking nationwide.• Ranked… Show more Key Achievements• Managed over 70 retail fuel stations across four states in Northern PeninsularMalaysia, ensuring operational efficiency and sales growth.• Led the successful execution of Petron Malaysia's first Service Station of the YearConvention and Gala Dinnerfor 2015/16, overseeing a high-profile event for thecompany.• Transformed a bottom-ranked retail territory in the Mystery Shopper Program(MSP) to achieve and sustain a top 3 ranking nationwide.• Ranked in the top 3 for retail sales in the 2016 Petron Service Station of the YearAward for the Perak and Penang territories.• Achieved top area sales performance in 2017 for the Kedah and Perlis regions. Show less

Key Achievements• Enhanced the monthly invoicing process by implementing a streamlined tool,resulting in a time savings of 16 working hours (2 days) per month.• Reduced operational expenses through a Six Sigma project by localizing consumableparts and optimizing the procurement process with suppliers.