Ammar Haider Email & Phone Number

Pakistan

Worldwide

Brand building, Brand Strategy, Creative Strategy, Social & Behaviour Change Communication, Concept Development, Visual Identity System, Integrated Marketing Campaign and Film Production for a range of local and international Donor Organizations, as well as Government and FMCG clients

Pakistan

• Primary accounts; Ufone, UPaisa, PTCL

Pakistan

• Primary account; Telenor Pakistan

Islamabad

• Oversaw the agency’s principal Telco client Ufone, a subsidiary of the UAE based Ehtisalaat Group
• Led, managed and mentored diverse digital and conventional creative teams (CDs, ACDs, Creative Managers, Creative Associates, Copywriters, Art Directors, Graphic Designers, Digital Creative Leads and Digital Designers)
• Travelled and worked regularly on projects with a large pool of production teams and A-list film directors for local and international productions; from storyboards till post production
• Worked closely with strategy and account management teams to develop sound communication strategies, marketing plans, award submissions, etc.
• Regularly coordinated with clients to ensure successful delivery of briefs, coordinated implementation of agency KPI and delivered high-level presentations to senior executives, CXOs and CEO

Islamabad

• Oversaw the agency’s principal Telco portfolio (one of the country’s largest accounts in terms of ad-spend); Telenor Corporate, Talkshawk, Tameer Bank (Telenor MFB) & Easypaisa (2nd largest Mobile Financial Services.
• Led, managed and mentored diverse digital and conventional creative teams (CDs, ACDs, Creative Managers, Creative Associates, Copywriters, Art Directors, Graphic Designers, Digital Creative Leads and Digital Designers)
• Travelled and worked regularly on projects with a large pool of production teams and A-list film directors for local and international productions; from storyboards till post production
• Worked closely with strategy and account management teams to develop sound communication strategies, marketing plans, award submissions, etc.
• Regularly coordinated with clients to ensure successful delivery of briefs, coordinated implementation of agency KPI and delivered high-level presentations to senior executives, CXOs and CEO Major Achievement:
• Oversaw the brand re-positioning of Telenor, a transition that was manifested by a series of 3 TVCs as part of an award winning 360° re-launch campaign. Conceptualized and executed the films in an international.

Melbourne, Australia

• Oversaw and executed Creative and Art Direction of advertorials, brand-ads and mock ups for leading brands across major Australian publications; Australian Women’s Weekly, Woman’s Day, Cosmopolitan, ELLE, Harper's.
• Brainstormed original concepts and executions with the account management and editorial teams to translate client briefs into successful advertising campaigns
• Organised and art directed photo shoots for brand campaigns, event activations and promotions
• Commissioned various freelancers; copywriters, illustrators, graphic designers, etc.
• Assisted and trained the account management teams with ongoing technical and creative challenges Major Achievement:
• Responsible for creative print executions of the multi-million dollar Top Tourist Parks advertising campaign from pitch to launch and ongoing placements

Melbourne, Victoria, Australia

• Planned the creative strategy of the startup with the creative team and senior management
• Designed print and digital advertisements for all four publications (Construction in Focus, Resource in Focus, Business in Focus and Travel New Zealand)
• Oversaw the layout design, cover design and content management for digital and print editions
• Responsible for Copywriting and proof reading
• Designed web banners and other digital collateral
• Built solid relationships with clients, ensuring complete Creative Return On Investment (CROI)Major Achievement:

Melbourne, Victoria, Australia

• Consulted with clients to design bespoke eBusiness solutions that helped set-up, scale and manage their online businesses
• Provided a range of web products; domain name registrations, website design, website/email hosting, Search Engine Marketing (SEO, PPC) etc.
• Developed and maintained long-term relationship with clients Major Achievement:
• Sold the highest number of custom website design packages in the department

Melbourne, Victoria, Australia

• Art work from concept to print ready files, including a wide range of packaging designs
• Developed communication and marketing strategies
• Exhibit design and event management at the Pet & Animal Expo - Melbourne & Gold Coast 2010
• Designed and maintained the official website and the company’s brand guidelines
• Print ads, copywriting and press releases
• Regular liaison with vendors and clientsMajor Achievement:

• Set up the Art & Creative Departments, including recruitment, for the newly opened Islamabad branch
• Extensively worked on the largest advertising revenue generator in the country, Mobilink, as well as a host of other leading global brands; Pepsi, Shell, Sunsilk, etc.
• Concept Development, pitch work, presentations, artwork and copywriting
• Creative and Art Direction for TVCs and photoshoots for major campaigns, involving extensive travelling and presentations Major Achievement:
• Oversaw the art direction and creatives for the launch of a new youth brand (IMAGEN) that set a new precedent in targeted advertising at the time

• Managed the core creative team and worked extensively on commercial brands from pitch to launch and ongoing campaigns
• Launched international brands; Haier, Canon, Centaurus, Emaar, etc.
• Concept Development, ad and layout designs, storyboarding, illustration, copywriting, TVC productions, radio spots and extensive traveling for pitches and shoots Major Achievement:
• Directed and developed the pitch, artwork and copy for the ICC Champions Trophy 2008 in collaboration with a Sydney based design agency. Won the account competing with over 50 agencies nation wide and over 15 agencies.

• Sketched detailed storyboards and developed AV boards for TVCs and radio spots
• Developed character designs and specialised in copywriting for electronic and print
• Worked closely with the Creative Director and Art Director on concepts and art work Major Achievement:
• Created a bovine mascot for a leading dairy brand that became a popular animated character