Brand building, Brand Strategy, Creative Strategy, Social & Behaviour Change Communication, Concept Development, Visual Identity System, Integrated Marketing Campaign and Film Production for a range of local and international Donor Organizations, as well as Government and FMCG clients

• Primary accounts; Ufone, UPaisa, PTCL

• Primary account; Telenor Pakistan

• Oversaw the agency’s principal Telco client Ufone, a subsidiary of the UAE based Ehtisalaat Group• Led, managed and mentored diverse digital and conventional creative teams (CDs, ACDs, Creative Managers, Creative Associates, Copywriters, Art Directors, Graphic Designers, Digital Creative Leads and Digital Designers)• Travelled and worked regularly on projects with a large pool of production teams and A-list film directors for local and international productions; from storyboards till post production • Worked closely with strategy and account management teams to develop sound communication strategies, marketing plans, award submissions, etc. • Regularly coordinated with clients to ensure successful delivery of briefs, coordinated implementation of agency KPI and delivered high-level presentations to senior executives, CXOs and CEO

• Oversaw the agency’s principal Telco portfolio (one of the country’s largest accounts in terms of ad-spend); Telenor Corporate, Talkshawk, Tameer Bank (Telenor MFB) & Easypaisa (2nd largest Mobile Financial Services brand in the world)• Led, managed and mentored diverse digital and conventional creative teams (CDs, ACDs, Creative Managers, Creative Associates, Copywriters, Art Directors, Graphic Designers, Digital Creative Leads and Digital Designers) • Travelled and worked regularly on projects with a large pool of production teams and A-list film directors for local and international productions; from storyboards till post production • Worked closely with strategy and account management teams to develop sound communication strategies, marketing plans, award submissions, etc. • Regularly coordinated with clients to ensure successful delivery of briefs, coordinated implementation of agency KPI and delivered high-level presentations to senior executives, CXOs and CEO Major Achievement: • Oversaw the brand re-positioning of Telenor, a transition that was manifested by a series of 3 TVCs as part of an award winning 360° re-launch campaign. Conceptualized and executed the films in an international production with Anurag Kashyap (internationally acclaimed Film Director)

• Oversaw and executed Creative and Art Direction of advertorials, brand-ads and mock ups for leading brands across major Australian publications; Australian Women’s Weekly, Woman’s Day, Cosmopolitan, ELLE, Harper's Bazaar, Top Gear, Wheels, Qantas In-flight Magazine, etc. • Brainstormed original concepts and executions with the account management and editorial teams to translate client briefs into successful advertising campaigns • Organised and art directed photo shoots for brand campaigns, event activations and promotions • Commissioned various freelancers; copywriters, illustrators, graphic designers, etc. • Assisted and trained the account management teams with ongoing technical and creative challenges Major Achievement: • Responsible for creative print executions of the multi-million dollar Top Tourist Parks advertising campaign from pitch to launch and ongoing placements

• Planned the creative strategy of the startup with the creative team and senior management • Designed print and digital advertisements for all four publications (Construction in Focus, Resource in Focus, Business in Focus and Travel New Zealand) • Oversaw the layout design, cover design and content management for digital and print editions• Responsible for Copywriting and proof reading• Designed web banners and other digital collateral • Built solid relationships with clients, ensuring complete Creative Return On Investment (CROI)Major Achievement: • Developed corporate guidelines for the startup’s branding and magazine layouts

• Consulted with clients to design bespoke eBusiness solutions that helped set-up, scale and manage their online businesses • Provided a range of web products; domain name registrations, website design, website/email hosting, Search Engine Marketing (SEO, PPC) etc. • Developed and maintained long-term relationship with clients Major Achievement: • Sold the highest number of custom website design packages in the department

• Art work from concept to print ready files, including a wide range of packaging designs• Developed communication and marketing strategies• Exhibit design and event management at the Pet & Animal Expo - Melbourne & Gold Coast 2010• Designed and maintained the official website and the company’s brand guidelines• Print ads, copywriting and press releases• Regular liaison with vendors and clientsMajor Achievement:• Developed and launched the Watch & Grow Food Co. brand in Australia

• Set up the Art & Creative Departments, including recruitment, for the newly opened Islamabad branch• Extensively worked on the largest advertising revenue generator in the country, Mobilink, as well as a host of other leading global brands; Pepsi, Shell, Sunsilk, etc. • Concept Development, pitch work, presentations, artwork and copywriting • Creative and Art Direction for TVCs and photoshoots for major campaigns, involving extensive travelling and presentations Major Achievement: • Oversaw the art direction and creatives for the launch of a new youth brand (IMAGEN) that set a new precedent in targeted advertising at the time

• Managed the core creative team and worked extensively on commercial brands from pitch to launch and ongoing campaigns • Launched international brands; Haier, Canon, Centaurus, Emaar, etc. • Concept Development, ad and layout designs, storyboarding, illustration, copywriting, TVC productions, radio spots and extensive traveling for pitches and shoots Major Achievement: • Directed and developed the pitch, artwork and copy for the ICC Champions Trophy 2008 in collaboration with a Sydney based design agency. Won the account competing with over 50 agencies nation wide and over 15 agencies across Asia

• Sketched detailed storyboards and developed AV boards for TVCs and radio spots • Developed character designs and specialised in copywriting for electronic and print• Worked closely with the Creative Director and Art Director on concepts and art work Major Achievement: • Created a bovine mascot for a leading dairy brand that became a popular animated character