Amrita Misra Email & Phone Number

India

Kolkata, West Bengal, India

Kolkata

An Astute PR & Marketing Professional with 16+ years’ experience Working with Ambuja Neotia since April 2011. Head of Hospitality MARCOM division that includes Boutique Hotels, Clubs, Casual Smart Dine and QSR. Have progressed from Assistant Manager to Deputy General Manager. Developing and Implementation of Marketing Strategies in co-ordination with Unit heads and Revenue managers Understanding the sales requirement and planning and executing the promotional campaign Marketing budget preparation and implementation for achieving the target Overall responsibility as vertical head of Brand, PR & Event promotions leading a team of experts Executing and Designing brand promotions through various online and offline channels Planning, Organizing Resources and Executing. Spearheaded the PR activity for the launch ofnew brands Maintaining Media Relations inclusive of digital, print, etc. and coordination for Social Media Marketing Preparation of Annual Event Calendar, design and approval of promotional materials, timely execution. Tracking Customer Feedback and analysis followed by periodical complain monitoring system Conducting Competitor Market analysis and tracking Market review with comp. set analysis.

Kolkata Area, India

Kolkata Area, India

 Planning & Implementing the PR strategies for the members. Maintaining PR with the Members of the Clubs. Coordinating and organizing events for the Clubs. Liaison for Corporate Brand Communication. Promotion of the Club events to the members by various marketing tools such as brochures, handouts, direct mailer leaflets, e-mailers, website update, sms etc. Compiling and editing the information/updates of all club verticals pertaining to the publication of in house magazine - Contours Maintaining guest feedback of the entire Hospitality division & handling the grievances and ensure to make the guest happy by taking various corrective measures. Communicating with the dis-satisfied customer and assuring them best of the services in future.  Maintaining essential documentation & reports for the internal quality audit of the Customer Relationship Management department and ISO certification. Monitoring & coordinating with team for the yearly annual subscription collection from members and implementing strategies to achieve the same.  Maintaining CRM MIS Report for the Club Vertical of Ambuja Hospitality Division.

Kolkata

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 Responsible for the training activities in the center Planning & coordinating of classes Profiling of candidates based on industry’s standards Maintaining PR with the existing clients Preparing MIS Reports Handling the end to end placement activities• Meeting with HR Heads of the Corporate Accounts to ensure vacancies • Conducting mock interview session• Counseling & motivating students for applying in different service Industries • Conducting Campus interviews• Salary Negotiation for the students who are to be placed• Gathering service feedbacks of the placed students from the Corporate periodically.

Handling walk-in and telephonic Enquiries. Looking after the Local Classified Section of the newspaper Handling customer queries and ensuring the subscription of the newspaper Documentation and file management Coordinating between the team and the management Preparing MIS Report

Ba, Political Science

2003

Higher Secondary, Arts

2000

Hslc, Graduate

1998