Plan and ensure implementation of social media & consumer campaign content (via social media coordinator and agencies) by coordinating with the Head. Analyze community data and manage online discussions related to the brand. Content creation, community management on all platforms including running of digital ads, ensuring timely execution of all activities. Analyze market data, consumer behavior, and competitor information to create campaigns and assess the effectiveness of the campaigns executed. Strategize latest social media trends and algorithms to adapt the content strategy for Ads and content accordingly. Manage consumer campaign inventory requirements, keeping in-line with the budget assigned for each campaign.

Specialize in shaping and executing innovative web strategies to boost online traffic and engagement through diverse online campaigns. Expert in crafting and managing digital strategies across multiple social media platforms, capitalizing on trending topics and compelling content to captivate and expand our digital community. Key contributor to television (TVC) and digital video (DVC) campaigns, orchestrating shoots, and collaborating with media houses to ensure seamless creative alignment. Instrumental in establishing digital stores and executing branding campaigns that seamlessly align with our overarching digital strategy. Overseeing the overhaul and enhancement of our website, diligently updating all artwork and packaging details to elevate our online presence. Savvy negotiator, securing contracts and forging partnerships with content creators and artists to generate compelling online content that propels our brand.