Amna Asad Email and Phone Number

- Leading the portfolio for Zong Digital Executions - Optimizing Performance Campaigns- IMC - Team lead for digital executions and strategy - Strategy development

• Planned, executed, tracked, and reported digital campaigns on Meta, TikTok, YouTube, Google, and DV360.• Achieved improvement in compliance metrics while delivering on SLAs for performance marketing.• Conducted media planning and buying activities for Zong4G, FoodPanda, CanOlive, PEL, Careem, InDrive & ChefOne across TV, radio, OOH, and digital platforms.• Ensured KPIs were met for both conventional and digital campaigns.• Pitched media planning and buying strategies for Zong4G, Bill & Melinda Foundation, Save the Children & Arazee Builders.• Analyzed campaign performance weekly to spot trends, test strategies and optimize plans.• Designed media campaign objectives, defined project goals, and outlined limitations.• Developed presentations, execution plans and tracking metrics for each campaign

• Conducted research and engaged with media agencies and influencers to enhance product visibility and generate awareness, ensuring effective dissemination of key brand messages.• Playing a key role in strategy development and market communication for the successful launch of the Chroneering brand, a groundbreaking wristwear concept representing the future of wearable technology.• Contributed to data labeling initiatives, supporting AI-driven projects by organizing and categorizing data sets to facilitate machine learning algorithms and enhance accuracy in automated processes.

- Responsible for publishing articles on UniBuddy Platform every quarter - Performed duties in accordance with all applicable standards, policies and regulatory guidelines to enable a conducive environment for incoming students- Demonstrated leadership, communication and organization skills while assisting prospective students

• Recognized as Employee of the Quarter for Q4 2019.• Maintained 98% accuracy in delivering financial transcripts.• Exceeded productivity targets, surpassing peak day targets by 150 minutes and SLA targets by 110%.• Received management recognition for pitching training programs, leading to a 5% reduction in client escalations.• Organized and led department-wide events as a Communications Specialist

- Delivered on 20+ brand harmonization targets on site- Led a team of 3 interns, in charge creating of a database for company's incoming communications- Prepared public relations presentations and plans by gathering information on businesses, theirvision, brand strategy, competition and industry trends- Wrote 5 published articles about company's internal events- Carried out daily media monitoring