• Conducting wireframing activities to create intuitive and user-friendly software interfaces that meet client requirements and align with industry best practices.• Analyzing competition by researching and evaluating similar recruitment software products, identifying their strengths, weaknesses, and unique selling points.• Collaborating with stakeholders to create and update diagrams, such as flowcharts and process diagrams, to visually represent the software architecture and workflows.• Documenting project requirements, specifications, and progress in comprehensive and easily understandable formats, ensuring effective communication among team members and stakeholders.• Continuously reviewing and refining wireframes, competition analysis reports, demos, diagrams, and documentation to incorporate feedback and improve their quality and effectiveness• Conducting an analysis of the main business websites versus the top 10 competitors using different digital and social media marketing tools to create a high-level digital marketing roadmap.• Mapping out a content marketing strategy for better organic reach, lead generation, and lead conversion from the main landing pages of the website.• Conducted 50+ interviews for positions of SEO Expert, Digital Marketing Expert, Social Media Manager, and Content Writer to build a digital marketing team.

• Headed organization's project management, web content, SMM, ORM, and software quality assurance departments to manage client orders from the US, UK, Australia, and 30+ other countries • Managed a cross-functional team of 20+ in-house content writers, freelancers, and project managers for 100% planning, implementation, and delivery of all projects and operational tasks • Leveraged agile-centered approaches to define scope, meet client expectations, prepare content briefings, refine backlog user stories, and execute projects in collaboration with developers for the creation of 10+ web apps/modules, and 200+ websites• Curated 750K+ words of content for blogs, articles, websites, landing pages, video scripts, emails, ad copies, eBooks, social media posts, SEO projects, etc. in 100+ niches with a customer satisfaction rate above 99% • Launched two projects for training newly hired project managers and newly promoted team leaders, ensuring each participant scores 90% or above marks • Worked as a member of a 3-person committee to finalize the biannual increments of 150+ employees three times in a row • Conducted cross-browser testing of 200+ websites and 10+ web apps using BrowserStack on 50+ most used OS, browsers, resolutions to log issues, and write bug reports • Headed a project to create 100% customized monthly KPI reports to monitor the performance of the organization’s SEO, SMM, SERPs management, and ORM departments • Managed the online presence on 200+ accounts of 50+ client websites on Google, Bing, Yahoo, Facebook, Twitter, etc. based on the top 5 keywords• Performed 200+ A/B test-based recommendations on campaign landing pages for maximizing ROI• Enforced creation and implementation of social media calendar, ensuring its adherence to the vision, values, and business goals of 100+ client websites • Added points to content strategy of 20+ clients to help them tap into the power of high performing, agile and personalized interactions and touchpoints

• Managed 100% timely delivery of blogs focused on social issues using web content writing skills and SEO best practices • Collaborated with the team leader for publishing the blogs using WordPress CMS to increase website traffic by 20% every month • Designed the blog image for each blog using web design skills to engage the visitors and increase average session time on each blog page by 10%

• Managed 50+ laboratory tests in collaboration with 10+ laboratory test participants and successfully maintained timely test result delivery percentage above 95%