1. Publish and promote the Dr. Vieweg Consulting (DVC) solutions and offers via the DVC website, social media properties, and partner marketplaces.2. Utilize existing content originating from Dr. Vieweg Consulting (DVC) to position the company in the market space – website, social media, portals, … 3. Develop and execute communication plans. Build and maintain our social media presence by developing a marketing plan, developing relevant content for the target audience, and posting content, particularly LinkedIn.4. Drives thought-leadership initiatives via DVC web properties, SEO, SEM, and content marketing. 5. Manage and rebuild the website (currently based on WordPress) and digital presence.6. Research market opportunities, evaluate market priorities, and configure, and deliver competitive offerings. 7. Build up and manage a strong partner network in Canada and the U.S.

Develop and execute digital media strategies to drive user acquisition, engagement, and conversions across multiple platforms.Planned, launched, and optimized advertising campaigns on Facebook and native ad networks such as Taboola, Gemini, and Baidu.Conduct market research and competitor analysis to identify opportunities and trends in the digital advertising landscape.Collaborate with internal teams to create compelling content, including ad copy, headlines, and visuals, tailored for each platform.Monitor campaign performance and analyze key metrics to optimize targeting, creative elements, and budget allocation.Generate regular reports on campaign performance, providing insights and recommendations for improvement.Stay up-to-date with industry developments, new advertising tools, and platform updates to enhance campaign effectiveness.Utilize A/B testing methodologies to refine ad creatives, messaging, and targeting strategies.Work closely with creative teams to develop engaging visual content, videos, and other multimedia assets for digital advertising campaigns.Ensure compliance with advertising guidelines, industry regulations, and best practices

Assisted in the development and execution of comprehensive marketing plans to achieve business objectives and targets.Coordinate marketing initiatives and campaigns, ensuring alignment with overall brand strategy and messaging.Manage day-to-day administrative tasks related to marketing activities, including budget tracking, scheduling, and resource allocation.Collaborate with internal and external stakeholders to develop compelling content strategies that resonate with target audiences.Oversee the creation of marketing materials and assets, including but not limited to graphics, videos, social media posts, and blog articles.Lead brainstorming sessions and creative workshops to generate innovative ideas for content, campaigns, and branding initiatives.Drive content creation efforts, including content writing, editing, and proofreading, to maintain brand consistency and quality across all channels.Develop and maintain brand guidelines and standards to ensure a cohesive brand identity across all touchpoints.Analyze market trends, consumer insights, and competitor activities to identify opportunities for growth and differentiation.Provide leadership and guidance to junior team members, fostering a collaborative and supportive work environment.Coordinated with external agencies and vendors to execute marketing projects and campaigns effectively.Track and measure the performance of marketing initiatives using key metrics and analytics tools, and prepare regular reports for management review.Stayed updated on industry trends, emerging technologies, and best practices in marketing and branding.

Developed and execute digital media strategies to drive user acquisition, engagement, and conversions across multiple platforms.Planned, launched, and optimized advertising campaigns on Facebook and native ad networks such as Taboola, Gemini, and Baidu.Conduct market research and competitor analysis to identify opportunities and trends in the digital advertising landscape.Collaborate with internal teams to create compelling content, including ad copy, headlines, and visuals, tailored for each platform.Monitor campaign performance and analyze key metrics to optimize targeting, creative elements, and budget allocation.Generate regular reports on campaign performance, providing insights and recommendations for improvement.Stay up-to-date with industry developments, new advertising tools, and platform updates to enhance campaign effectiveness.Utilize A/B testing methodologies to refine ad creatives, messaging, and targeting strategies.Work closely with creative teams to develop engaging visual content, videos, and other multimedia assets for digital advertising campaigns.Ensure compliance with advertising guidelines, industry regulations, and best practices

Act as the primary point of contact for clients, addressing inquiries, and resolving issues promptly. Develop and maintain strong relationships with clients to ensure satisfaction and retention. Organize, manage, and maintain client files and records with utmost confidentiality. Provide clients with information on investment options and strategies, assisting in informed decision-making. Perform general administrative duties, including scheduling meetings, preparing reports, and managing correspondence. Serve as a customer representative, handling client complaints and issues professionally. Prioritize and manage multiple tasks effectively to meet deadlines. Identify client issues and provide effective solutions to address their concerns