Amna Khan-Mirza Email & Phone Number

San Francisco, Ca, Us

New York, Ny, Us

Driving strategic marketing initiatives to elevate brand presence and foster meaningful connections. Leveraging a blend of creativity and data-driven insights, I lead our team in crafting compelling narratives and innovative campaigns that resonate with our target audience. With a focus on driving growth and engagement, I'm dedicated to continuously optimizing our marketing efforts to deliver measurable results in the dynamic landscape of the halal food industry while centering the Muslim experience in everything we do!

Helping brands authentically influence Muslim donors and consumers alike. The Muslim community has been undervalued, misunderstood, and appropriated for far too long. We believe reaching the Muslim market is critical and that their influence matters. We're an agency that uses the powers of marketing and advertising to create meaningful work for social good.

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• Direct the development and execution of a fully integrated MarCom strategy for the foundation and its key international programs.• Lead development of comprehensive brand strategy framework for the organization. • Select and implement new CRM tool, guiding its internal integration and adoption. • Streamline processes for updating CMS and lead redesign of new website. • Design first-ever SEM and SEO strategy, spearheading marketing for all digital channels across video, social media, and search platforms. • Develop and implement first-ever life-cycle communications plan for new and existing donors, with a total donor base of x-number. • Execute final review and approval of all creative collateral.

Berkeley, Ca, Us

• Developed and directed all marketing vertical content and strategy, including digital (email, web, social), print, media relations, and media production. • Piloted all aspects of creative agency work, including relationship management and project development and alignment. • Liaised daily with creative agency, spearheading all creative reviews. • Developed and implemented first-ever brand campaign resulting in over half a million views, resulting in the college’s most successful fundraising campaign to-date. • Led redesign and development of new website resulting in nearly 200% increase in traffic in first 30-days with continual growth of new users, page-views and number of sessions. • Created and implemented SEO/SEM and PPC strategy, yielding favorable month over month results. • Refined social media strategy to yield a 34% increase in traffic to website.

San Francisco, Ca, Us

• Directed all marketing strategy, branding, publicity, engagement/outreach, interactive, creative and media production verticals, leading a 20+ staff. • Led development of marketing strategy for ITVS and its series including the Emmy Award winning Independent Lens.• Piloted complete rebrand of the series Independent Lens, from brand purpose to visual identity. • Identified and generated show targets, developing audience and viewer profiles. Selected Highlights: o Awarded by the National Association for Multi-ethnicity in Communications (NAMIC) an EMMA (Excellence in Multicultural Marketing Award) for “I Identify” digital short. o Generated 30% growth (from 2013 – 2015) in Nielsen national household ratings as a direct result of newly defined marketing strategy for Independent Lens. o Increased viewership by 74% for Independent Lens under new marketing strategy. o Achieved record-breaking audience numbers with the highest cumulative audience in Independent Lens’s history with the film Muscle Shoals. o Acquired national attention for Independent Lens rebrand, with exclusive coverage by PromaxBDA, the leading global association recognizing marketing and design excellence.

• Led strategic development for Travel Channel general audience promotional campaigns. • Designed strategic positioning briefs to be utilized by internal and external teams, including PR, programming, affiliate teams, ad sales, media planning, creative agencies, and digital. • Developed, facilitated, and oversaw affiliate and cross channel marketing. • Directed promotional meetings with cross-departmental team on primetime promotion to ensure alignment across platforms and disciplines. • Spearheaded qualitative and quantitative research and analysis, tracking competition and providing reports on general promotion topics and identified target audiences. Properties Managed: o Anthony Bourdain No Reservations, Anthony Bourdain The Layover, Adam Richman’s Best Sandwich in America, Trip Flip and Bizarre Foods with Andrew Zimmern

Arlington, Virginia, Us

• Built the value of PBS’ national family of brands across all platforms, advancing PBS’ marketplace position by leading highly-visible, high-impact campaigns. • Guided team in effectively implementing PBS national brand strategy. • Leveraged audience research/insights to strengthen and evolve brand campaigns. • Partnered closely with member stations to build support and alignment with PBS brand strategies. • Coordinated focus groups as needed; prepared moderators guide, discussion guide and screeners. • Created brand seminars, workshops and presentations for all constituents. Pet project: o Secured PBS brand at popular retail outlets such as Nordstrom, American Eagle and Urban Outfitters.

New York, Ny, Us

• Directed strategy, development, and execution of SIRIUS|XM marketing programs. • Increased the organization's consumer base by partnering with internal and external resources to develop and execute integrated marketing programs. • Leveraged segmentation/metric tracking best practices to exceed goals. • Spearheaded all aspects of offline and online marketing mix, including branding, on-air messaging, media placement and advertising creation. Select Campaigns Included: Howard Stern, Oprah Winfrey, NFL and NASCAR.

Oakland, California, Us

• Nurtured continuous relationship development and management with internal client, creative agencies, and creative groups. • Delivered strategic creative input to advertising agencies on various marketing campaigns, brand identity and media strategies. • Transformed business needs and goals, leveraging unique ability to translate audience insights into dynamic marketing campaigns and therefore build incremental sales. • Led review and approval of all creative marketing briefs while providing strategic input. • Aligned creative marketing with brand strategy before client presentations, ensuring all client requirements were met. • Allocated and managed a budget of $2.1MM.

Oakland, California, Us

• Assessed specialized marketing project plans to ensure alignment with annual business plan. • Analyzed prospect needs, trends and patterns to create new and innovative communication strategies and marketing plans to maximize new sales opportunities. • Designed, implemented, and led marketing strategies and programs, including: technical and artistic phases, materials, budgets and vendor service agreements.• Allocated and managed a budget of $1.6MM.

Oakland, California, Us

• Orchestrated strategic advertising campaigns, ad-hoc communications and multi-touch interactive programs, from inception through completion. • Conducted comprehensive assessment of customer trends and online purchasing behaviors to develop campaigns that increased profitable membership growth.

Oakland, California, Us

• Designated Subject Matter Expert on external market trends and competitive data, crafting recommendations on product development and marketing strategies. • Developed multi-touch and medium campaigns utilizing direct mail, e-campaigns, on/offline mix.

Oakland, California, Us

• Managed the development, updates and distribution of pre & post sale collateral• Performed ad hoc projects to increase membership or retention all within a short time frame to meet marketplace demand

St. Louis, Mo, Us

• Directly daily communications program management for two major clients. • Developed strategic recommendations to address challenges and opportunities for clients and prospects. • Managed multiple projects simultaneously and completed them on time and on budget. • Monitored media relations, tracking, reporting and social media.