Fractional Executive roles - Business development, Technology, AI and Operations. Advisory Board Member

Dscoop is the idea-sharing, continually-advancing community of 16,000 HP customers and partners. It is the ultimate collaborative environment offering tools, training, and networking focused on business growth and problem-solving.

Directed Shutterfly through a transformative decade, overseeing revenue surge from $200M to $2B.2020 - 2024• Orchestrated research efforts during the company's transition to private ownership, capitalizing on new financial structure with ROI models implementations, including technology investments.• Led key negotiations as executive sponsor with 20+ Shutterfly technology partners• Guided organization through significant changes including organization, strategy, and focus changes. 2017 – 2020• Directed transformations as strategy shifted towards integrating acquired companies including Lifetouch, Spoonflower, and My Publisher.• Oversaw AI and ML initiatives, including super resolution.• Consolidated manufacturing plants, achieving a yearly savings of $18M.2015 – 2017• Expanded division services to include insourcing and new product co-development with GMs, resulting in $10M+ revenue and a 30% improvement in gross margin by leveraging manufacturing assets.• Presented complex innovation product initiatives to leadership, resulting in significant bottom-line improvements, increased customer satisfaction, and higher employee engagement.• Conducted yearly companywide innovation days to crowdsource innovation.2013 – 2015• Established an R&D division, aligning with organizational needs in software, hardware, color, and materials science.• Crafted a product development process, optimizing human capital and leveraging existing assets.• Approved a $25M hardware and technology purchase and implementation.• Unified 20+ cross-functional teams under a stakeholder process, boosting productivity.• Increased team project delivery velocity by 50% without adding manpower.

• Held ownership of a $250M new market penetration program, expanding addressable market.• Identified and nurtured strategic relationships with key accounts and prospects.• Launched new products tailored to meet target audience needs, collaborating closely with R&D and technical teams to ensure alignment with market demands and driving continuous improvement.• Controlled internal negotiations across departments including R&D, operations, service, and marketing teams, ensuring alignment with financial models and organizational objectives.• Key Accomplishments:o Spearheaded international strategy, achieving 35% growth rate through expansion into new geographies and leveraging technological strengths.o Managed a segment responsible for 20% ($1B) of the company's revenue.

UPSITE LTD is an online marketing firm targeting the infrastructure for smart online advertising.• Surpassed sales targets by securing hundreds of contracts for an online software solution.• Built a marketing framework from inception, fortifying the sales pipeline.• Key Accomplishments: Pioneered an online advertising initiative, leading to a 100% increase in revenue, highlighting strategic vision and marketing prowess.

• Managed and mentored marketing managers and business development specialists across the USA, Canada, Greater Asia Pacific, Europe, the Middle East, Africa, Latin America, and Japan.• Created and led exclusive, by-invitation-only B2B focus groups on all continents, offering invaluable "Voice of the Customer" insights to guide companywide strategies.Key Accomplishments:o Drove customer acquisition and retention strategies, resulting in hundreds of new subscriptions within the first year for a high-value $5,000/year online service.o Developed authority as a global leader on marketing to diverse $4B markets, navigating substantial cultural differences.