I founded Avatar with a mission to bring privacy to everyone online and help make people represent themselves more authentically.

After seeing our Enterprise Products team grow from 20 to 2000, I decided to focus on distilling complex enterprise products into simple consumer-style experiences delivered through Facebook's Workplace product.

Grew the Business Applications design team into the Enterprise Products design team. Hired and mentored several product designers, researchers, content strategists, and illustrators to create a large design team that worked on an ever-expanding portfolio of products in new domains such as supply chain management and AR/VR support products.

Designed numerous small and large applications related to enterprise finance, accounting, data center infrastructure, legal compliance, campus amenities, and much more. Led a highly successful branding project for the organization.

• Designed QuickBooks Search, a critical core feature• Designed first iteration of the QuickBooks Payment Account Attach Wizard• Designed first iteration of the migration flow from QuickBooks Desktop to QuickBooks Online• Designed the QuickBooks ProAdvisor platform, an important part of the Intuit ecosystem• Designed an initial exploration of QuickBooks Reports• Created interactive prototypes to demonstrate navigation explorations for QuickBooks Online• Created delightful animations in the bank connection flow and upgrade notification• Conducted a 4-day Axure training workshop for the Quickbooks Online design team• Contributed reusable Axure widgets corresponding to pattern library for use by other designers

Initially designed as a professional film script evaluation platform for writers, readers, and buyers, Skrypton evolved into “Hit Factor”, a generalized content evaluation framework for any kind of content. It was used by several top Hollywood studios.

• Worked on the "Wires" application redesign effort• Created interactive prototype for User Acceptance Testing• Contributed to finding solutions for granular interaction design problems• Performed design work within complex dependencies and constraints• Ideated on feature enhancement in an agile, iterative team environment• Contributed to storification of issues in a group setting• Participated in user story sizing planning poker exercises

• Worked on the official Magento (eCommerce platform) marketing site redesign project• Participated in strategic planning related to brand positioning• Contributed to marketing site Information Architecture overhaul• Created rich interactive Axure prototype to reflect reworked site structure• Proposed new design alternatives for marketing site• Collaborated on developing specifications for new CMS

• Quickly acquired deep understanding of clients' product ideas• Turned abstract product ideas into concrete product models• Created fully interactive hi-fidelity application prototypes• Designed and architected the UI for over 40 different applications• Performed User Acceptance Testing with application prototypes• Iterated prototypes by applying insights gathered from UAT exercises• Documented detailed specifications for agile development teams

• Managed licensing of SolidWorks products• Performed User Acceptance Testing for the SolidWorks Customer Portal• Helped improve taxonomy to make product more conversational• Authored and edited extensive product documentation for internal as well as end-user consumption.

• Created data capture system that helped gather data for business-critical analytics.• Authored data analysis manual for the city's waste management department.• Received letter of commendation from City Manager.

• Developed a deep understanding of DMS application architecture.• Mastered document flow, access control, permissions, and rule-based transactions.• Gathered requirements from internal and external customers.• Broke down business rules into processes, translated them into achievable technical tasks.• Reengineered business processes to make project deliverables upgradable.• Authored SOP and training manual for the data vault.

• Identified trends in data to establish entertainment preference patterns along demographic lines, and authored reports.• Applied sociological research findings to market research data to understand correlation between various audience groups and their consumption patterns.

• Developed location sound recording strategy for Feature Film "New World Symphony"• Recorded location sound using techniques adapted to suit director's avant-garde film-making style• Delivered content assets to post-production team along with editing plan