Heading the investment ( Media Buying and Trading ) portfolio for all Madison Clients. Also, looking at New Business Development

Supporting and building the digital business.Providing senior strategic lead in maintaining and developing client relationships.Providing daily leadership, direction, building and guiding team.Monitoring financial expenditure, income/business growth; inputs to finance and management teams.Developing strategic alliances with brands, mobile operators and aggregators. Developing and monetizing content for digital platforms like mobile, internet & all future formatsGenerating innovative ideas to create newer business avenues across the digital platformsMeeting the revenue and other targets set by the Board of directors of the company.

• Manage the Media Tech P& L and ensure profitability• Lead the Media Buying and Channel Strategy , including Geo targeted advertising• Lead the Ad versioning and Amagi Mix relationships• Ensure that the business is profitable through effective vendor relationships and a robust revenue model• Have a robust product portfolio for effective inventory monetization • Manage the Media Agency relationships for a higher share of revenue• Manage the BARC relationship to bring measurability for Geo Targeted advertising• Appoint and manage a Media Agency and develop an accountability based KPI model enabling business growth

Lead the Media Buying and accountability for Omnicom Group Agencies, OMD and PHD across all Media i.e TV, Print, Digital, Radio etcLead Special projects across South East Asia for OMGDeliver on Buying and accountability Targets for OMG clientsGenerate Revenue from The Trading Function of OMGDevelop an accurate understanding of the Media Market in terms of Growth, Inflation, Trends etcWork with Global accountability and Trading teams to develop Guidelines, Formats for Global clients

Head of Trading for All Mindshare clients in Indonesia and Client Leadership for Nestle in Indonesia. Key responsibilities include generating a sustainable Trading income in the country , Delivering on client Trading KPI's and generating new business through Trading Products. Managing the P&L of Nestle in the market.Drive Leadership Projects to generate new businessDrive client pitches to grow revenue

Initiate, negotiate and execute multi country deals across Asia AMET further leveraging Unilever’s scale. Support local country CCM’s ( Channel Communication managers) on large value deals and delivery of buying KPI’s Develop and improve measurement metrics in agency evaluations - CPRP, CPM, TV Quality benchmarks across the region.Support delivery of New Pitches in terms of Costs and Quality Improve buying KPI tracking and monitoring processes across the region. Drive ROMI through effective measurement of Agency Fees and Agency Incentives.Ensure effective implementation of Regional Media Agency Contracts for accurate agency compensations and deliveries. Develop and robust media and financial audit protocol across key countries through a regional arrangement/negotiation.

• Develop the Sales Strategy for the Star Network Channels. • Analyze content plans for each channel and develop an effective revenue model with increased revenue for all channels.• Suggest changes in the content plans, if any to improve the profitability of the channels. • Use Media tools and research to arrive at an accurate revenue target for the Star Network Channels. • Analyze Media Environment in depth and sharing with the sales teams.• Prepare deals for the large clients on the Network and be a part of Network Negotiations.• Preparing Macro Environment presentations and analyze the Impact on Channel Sales. • Develop a strong strategy team for sales support. Work with the President of sales to determine the right revenue for the Star Channels. • Develop pricing models for programs on the star network. • Develop processes and systems to enable sales teams in accurate informations /MIS. • Develop new deal templates for clients to increase pricing. • Develop new revenue generation ideas. Effective inventory analysis and planning to optimize revenues.

leadership and increasing impact across all media • Enhance current trade practices across media (Television, Print, Radio, Cinema and Out of Home(OOH) • Consider market conditions, channel trends, competition and historical benchmarks when setting negotiation objectives• Ensure a high level of client satisfaction with the Unilever Channel communication Manager and Marketing Managers • Devise the business strategy for the group of channels