Amol Warkhede Email and Phone Number

• Formulating strategic plans, promotional activities, brand plans, patient journey maps, customerjourney maps, conducting brand meetings & marketing operations thereby achieving brandobjectives.• Conducting competitor analysis by keeping abreast of market trends & competitor to achievethe market share metrics.• Used advanced analytics strategies, leveraging insights from social listening and digital trends to identify key gaps and opportunities in the ecosystem and patient journey.• Preparing quarterly sales forecasts for brands, ensure maintenance of sufficient productinventory.• Preparing marketing & sales plans for promoting various pharma products in accordance withmacro plans of company.• Conceptualizing and implementing sales promotional activities as a part of brand building &market development effort. Increase in market share by 3% for the assigned brand portfolio.• Co-created customer and patient-centric integrated strategic plans, focusing on messaging andpromotional content aligned with market and ecosystem needs.• Utilized outcome-based planning to establish clear strategic guardrails for ecosystem strategy,supporting agile ways of working and continuous improvement.• Regularly communicating with the sales team on the level of implementation of variouscampaigns/activities along with product evaluations. Growth in prescriber base by 5% for theassigned portfolio.• Identify and launch the new products/SKUs for the growth of the division and company.

• Formulated marketing and selling strategies and activities for the effective brand promotion andthereby creating unique value for the customers.• Building strong marketing programs to drive engagement with the target audience -Consumers / HCPs. Execute with help of cross functional teams. Tracking and measuring the impact of the marketing programs.• Responsible for the topline, market share and brand profitability for key brands in the portfolio.• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns and brand communication to build brands and therapies in the division.• Managing Professional Marketing/Project Expenses - Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives.

• Formulated and implemented the omnichannel marketing plan and promotional mix for theassigned brand portfolio to meet brand objectives and customer needs.• Developed, implemented and evaluated strategic marketing and sales programs and promotionalmaterials for the sales force and customers.• Analyzed business performance and external environment via appropriate tools to delivercorrective action as required meeting business objective.• Managed and executed product launch strategies and plans for new product launches for pharmaand CPG/DTC product portfolio.• Created and developed compelling content across a multichannel mix to provide a personalizedand differentiated customer experience with brands.• Lead as a Direct to Consumer manager for the division Pharma Key Accounts, comprising of CPGand Pharma products.• Regularly conducted meeting and field travel with both the internal (field managers) and external stakeholders (customer and consumers) with the objective to develop cordial relationship and to obtain market and competitor information.• Launched a division Pharma Key Accounts in the domestic market catering to the retailers/chemists.• Launched new brands in multiple therapy areas.

• Conducting competitor product analysis including pricing by keeping abreast of market trends &competitor to achieve the market share metrics. Execute tactical marketing initiatives.• Collaborated with cross-functional teams to translate multiple data points into prioritized customerand business insights, informing therapeutic area and brand strategy focussing on value basedhealthcare system.• Established and maintained strong relationships with field teams and HCPs, contributing to thedevelopment of a broad network for insights and recommendations for stronger customerengagement.• Identify/determine profitability and viability and launch the new products/SKUs for the growth ofthe division and company. Analyze product consumer behavior. Responsible for new productintroduction (NPI) creation along with quarterly forecasts.• Explored opportunities to expand market size by networking and developing contacts beyond thetraditional customer base, contributing to brand growth. Brand grown by 8% over previous year.• Worked as a marketing partner/catalyst, coaching and challenging cross-functional teams toestablish an aligned cross-functional therapeutic area strategy and tactics to meet overallbusiness objectives.• Conducted critical analysis for the brand and competitive products in collaboration with internal and external partners (market analysis, sales data analysis, market research).• Formulated marketing and selling strategies and activities for the effective brand promotion.• Developed brand positioning concepts and brand messages in collaboration with marketing manager.• Regularly meet customers at the marketplace (India Domestic market) for brand promotion, gaining insight on newer therapies and molecules in the field of Cardiology & Gynecology.• Executed many customer centric symposia’s like Master Class, Converge, CSI Conference, APICON and other National & Regional conferences.

• Formulated marketing and selling strategies and activities for the effective brand promotion andcreating value proposition for the customers. Technical adviser demonstrating products andtroubleshooting product issues.• Therapy leadership - analyze the need gap in the existing portfolio based on emergingtherapy trends. Conducted surveys and sales force voice of customers (VoCs)• Drive brand performance through relevant strategies that are practical to implementthrough an energized field force. Prescription base grown by 7% for the assigned portfolio.• Market intelligence study and analysis - develop a network that provides regularinformation about competitors.• Evaluated opportunities for leveraging customer experience through digital engagement, adoptinga test-and-learn mentality for ongoing campaign and channel optimization.• Formulated and implemented marketing plan for the diabetes brand portfolio pan India.• Analyze brand performance with the help of internal stakeholders and market data and take actions.• Design promotional support & ensure its reach on time to field force for proper implementation of activities & campaigns.• Conduct Campaign briefing meetings every quarter to ensure in-detailed communication of brand plans & strategies.• Joint Field work with field force to understand the preferences of doctors and market requirements. Guide the Sales Executives in terms of Product-Indication-Specialty focus & in chamber performance.

• Conceptualization and formulation of annual marketing plan, marketing strategies and associated communication/advertising development for the brand - targeting at both the HCPs and Consumers. Focus on revenue generation for the designated Cardiac brand portfolio.• Building strong marketing programs to drive engagement with the target audience -Consumers / HCPs. Execute with help of cross functional teams. Tracking and measuring theimpact of the marketing programs.• Responsible for the top-line, market share and brand profitability for key brands in the portfolio.Market share increased by 5% for the assigned portfolio.• Work effectively with creative agencies as partners, to develop differentiated and impactful brandcampaigns and brand communication to build brands and therapies in the division.• Managing Professional Marketing Expenses - Efficiently and effectively allocating brandmarketing expenses across initiatives to drive brand objectives.• Conducted critical research & analysis as per the brand need (analyze customer behaviour, perception-attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.• Identified new market opportunities by analysis of the IMS data, primary research and secondary research through external and internal stakeholders.• Conducted and prepared the quarterly and annual forecast and budgeting activity, handled sales stock inventory in association with the supply team, finance team and the sales team.• Regularly conducted meeting and field travel with both the internal (field managers) and external stakeholders (customer and consumers) with the objective to develop cordial relationship and to obtain market and competitor information.• Organized & managed many customer centric symposia’s like Exiomm, I CAD & CV spectrum.

• Regularly participated in customer development and engagement projects (Cardiologists, Diabetologists, Consulting Physicians) in Mumbai to gather impactful data over a period of 24 days every month.• Promoting brands in specialty of Anti-hypertensives, Anti-diabetics, Anti-coagulants. • Executed competitor and customer behavior primary research in association with field sales managers and submitted research reports to the marketing team for application in developing marketing plans.• Submitted research reports to the team for application in developing marketing plans.• Conducted secondary research using IMS sales data and stockiest data to forecast sales trend of the competitor’s brands.