• Spearheaded marketing initiatives for the Bio-stimulants portfolio, overseeing a turnover of INR 2000 million, and managed various above-the-line (ATL) and below-the-line (BTL) branding projects including TV commercials, wall paintings, and digital campaigns.• Accountable for driving portfolio growth and profitability, focusing on bottom-line margin improvement and top-line expansion.• Directed branding, communication, and marketing campaigns for crops and products, collaborating closely with the Field Marketing and Sales Team.• Led pricing strategy formulation, market intelligence gathering, and analytics efforts.• Developed both short-term and long-term strategies for the Biological portfolio.• Facilitated the Sales and Marketing team's effectiveness through training and skill enhancement initiatives.• Managed channel relationships effectively.

• Accountable for crafting comprehensive business cases and plans for the insecticides segment, with a focus on targeted focused crops.• Formulated the core positioning strategy for the portfolio, identifying opportunities within existing and emerging crop segments.• Developed crop-specific portfolio roadmaps for both current offerings and new potential crops within the organization.• Supported business expansion initiatives for existing products and upcoming launches, while steering product strategy.• Conducted training sessions for business teams on existing and forthcoming product introductions in the pipeline.• Orchestrated crop campaigns tailored to specific strategic crops.

• Led the capability development for the optimal performance of the sales team through capability development programs, skill development, and training, resulting in achieving sales targets for a portfolio worth INR 1200 million.• Spearheaded the effective management of demand generation by crafting crop-specific campaigns in the field, aligned with channel management strategy.• Executed sales strategies within designated geographical territories.• Collaborated with key customers on annual business growth plans, investments, and sustainable channel contracts.• Served as the coordinator for Health, Safety, and Environment (HSE) initiatives in the South India region.• Successfully implemented the SFDC project (Sales Force Dot Com) in South India.

• Orchestrated the establishment of a micro-entrepreneur-based business model targeting smallholder rural markets in India, with a unique distribution strategy, achieving commercial independence within a 3-year gestation period.• Significantly augmented the company's market share in East and Central SBUs, elevating from 6% to 10%, and realized revenue growth of 100% and 50% respectively.• Pioneered the development of a distribution channel in underdeveloped markets of East and Central India through the setup of Center of Excellences (COEs) and the integration of micro-entrepreneurs, facilitating the promotion of Syngenta's Crop Protection & Seeds inputs.• Engineered a new business model from inception to fruition, encompassing concept design, pilot execution, commercialization, and scalable deployment. Established crucial partnerships, agreements, and MOUs, orchestrated team recruitment, training, performance management, and nationwide office setup.• Directed a high-performing team of over 40 members, ensuring operational efficiency and attainment of annual targets.• Led overall business operations and service delivery, devising and executing annual operating business plans.• Cultivated strong relationships with corporate partners and project stakeholders.• Crafted short and long-term strategic plans aligning with organizational goals and vision to optimize operations.

• Directed a project in India aimed at enhancing the profitability of small and marginal farmers by addressing technology gaps and facilitating market access.• Developed a comprehensive value chain development strategy and implemented market linkage projects to support smallholders in both domestic and export markets.• Fostered collaboration with internal and external stakeholders, including government and non-governmental partners, to provide technical expertise and financial assistance to smallholders.• Traveled extensively throughout India as a project resource person, sharing knowledge on agronomy, strategic planning, partnerships, and project scaling.• Introduced cutting-edge technologies such as hybrid seeds and crop protection solutions to underdeveloped markets in India.• Oversaw the expansion of the smallholder development project into Kenya, Africa, by contributing to strategy development, design, and implementation support.

Managed sales activities focused on promoting Syngenta's crop protection products, solutions tailored for vegetable growers within Pune districtProactively identified and cultivated new business opportunities in the market. This involved conducting market research, identifying potential clients, and assessing their needs.Successfully generated substantial business growth within a relatively short timeframe. Leveraged effective sales techniques and strategies to achieve significant revenue generation, amounting to INR 5 crores (50 million INR) within just one year.Developed a deep understanding of Syngenta's and competition crop protection products and solutions, including their features, benefits, and applications.Actively participated in training programs and workshops to enhance sales skills, product knowledge, and industry understanding.