My focus is on strategic digital solutions that achieve successful business results. It’s fair to say my clients are at the heart of everything I do. I remain focused on this, ensuring they have a quality experience which is positive, happy and fruitful. Over the past 10+ years, I’ve worked across a number of different industries, from small businesses and startups, to multi-million dollar enterprises. I focus on driving exponential growth and being at the frontline of digital innovation. I’m a real person and take that real approach in business.

Matchbox is one of Australia’s leading independent kitchen and cookware retailers. With over 25 franchise and company owned stores in VIC, QLD & WA, Matchbox stocks a range of everyday and specialist kitchenware products from leading brands. Australian Winner - 2012 Global Innovation Award (gia) BRW Fastest Franchises list 2013Key responsibilities - - Lead development of the digital strategy- Manage day to day operations and ensure the website is market leading- Develop online marketing strategy- Analyze industry trends- Develop online strategies involving social media, search and creative digital campaigns- Work to the marketing calendar to ensure weekly campaigns are supported- Coordinate products, seasonal promotions, flash sales & special offers- Manage web assets, uploading graphics, media, product details- Ensure KPI's for customer care and order management are met- Report weekly to management and franchise partners on online store data & improvement initiatives

eBay Inc. is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-consumer sales services online.In this role I was responsible for the visual display of retail products for the the eBay Deals store and other merchandising initiatives. My main goal was to evaluate and enhance the website to optimize sales results. Some responsibilities -- Analyze, create and execute the placement of online merchandise- Utilize metrics to determine placement- Collaborate with internal and external business stake holders (IT; Product Suppliers; Creative) to understand business requirements and options- Recommend optimal product strategy and merchandising test plan- Operationalize cross functional efforts to optimize promotions and present an effective storefront to consumers

At the Sponge is a brand focused on branding, rebranding and brand direction.The team at The Sponge take entrepreneurs from the initial spark of an idea through the process of brand naming, brand mark creation, and brand direction & strategy (which includes all the online and offline systems and marketing plan), so you end up with your complete end to end solution for your new business. The Sponge give clarity of what it takes to make your idea profitable quickly, a road map to get there, then help you execute it.

Zanui is Australia's online destination for furniture & homewares.At Zanui my key responsibilities revolved around the below; - Produce strong writing and editing skills.- Understand and implement strategy formation, constantly looking for new advantages and business possibilities.- Demonstrate experience in corporate communications with exposure to website and e-marketing tools and channels - Assist in the development of sales and marketing strategies (including SEO, and display), implementing new and exciting initiatives to meet and exceed budget. - Communicate and liaise effectively with people from varied backgrounds who may experience communication barriers.- Actively and independently identify and solve any issues, both front and back end. - Theoretical and practical knowledge and experience in interior design and online marketing and presentation.- Understanding each proposed customer base and writing correlating copy.- Ability to set priorities, effectively manage time, take initiative and undertake a range of duties with limited supervision- Inspire and mentor co-workers to become highly motivated committed team members. - Create a warm, friendly social environment outside the workplace to further promote team bonding.