Ana Morillo Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Atlanta, Georgia, Us

• Conduct extensive market research and competitive analysis to uncover actionable insights and inform strategic product decisions• Leverage data analytics techniques to monitor and analyze product engagement including delivery rate, open rate, CTR, and installation rate to facilitate data-driven decisions on product improvements and optimization• Develop and write copy for B2B2C communications, ensuring clear and compelling messages• Assist with appropriate delivery of product requirements across the development lifecycle, partnering with UX/UI and technology teams to ensure the visual design, content strategy, copywriting align with strategic vision • Manage localization keys for three main platforms (extension, IOS, AND), managing 1000+ keys and translations to ensure global content consistency and accessibility• Monitor product performance, supporting A/B tests and recommending opportunities to enhance the product app across ios devices, android devices and browser extensions.• Participate in PI planning events, facilitating cross-teams collaboration and alignment on project goals and timelines • Construct holiday sms + email marketing campaigns, leveraging seasonal themes to drive consumer re-engagement with product• Revamped trackable links and existing CTA's to boost open rates, CTR rates and installation rates for email and sms marketing campaignsPrograms utilized: Figma, PowerBI, POEditor, Azure DevOps, Countly and Microsoft Office

Boston, Ma, Us

• Utilized SEO strategies to enhance website traffic as part of a quarterly comprehensive marketing strategy• Conducted primary and secondary market research to identify new local opportunities to boost brand awareness• Leveraged market data analysis to develop tailored email and guerrilla campaigns aimed at both acquiring and nurturing local customers base, emphasizing customer satisfaction and loyalty

Babson Park, Ma, Us

-Oversee community members, students, faculty and staff (100+ people) in safe use of fitness equipment, exercise techniques ensuring a safe, positive, welcoming experience for all gym users-Interact with 50+ clients daily seeking information about gym equipment, classes, and other subjects-Partner closely with cross-management to improve customer satisfaction

Chicago, Il, Us

-Identified 30+ trends and patterns regarding cash transactions and communicated to upper management regarding discrepancies on ad hoc -Reviewed, code, and input accounts payable transactions into book systems and process payments; ACH, wire transfers, and checks-Spearheaded 200 operating & security accounts with strong planning with sense of priority and attention to detail in a fast-paced environment-Researched, maintained data entry record to ensure accuracy and completion of 300+ financial records

Santa Clara, California, Us

• Collaborated in a team to construct digital graphic materials intended for utilization for a proposed vertical farming project in Kuwait• Performed market analysis and research on market conditions to assess the potential success of hydraulic farming for 1 small international community• Extracted high volumes of data and insights into 3 concise reports presented to the CEO and stakeholders

- Lead all aspects of content planning, development, execution and reporting for cross-channel customer engagement strategy (Instagram, Facebook, LinkedIn) to reach quarterly KPI’s and KRA’s- Conducted A/B market research to increase engagement by 33% in 2 months on Instagram - Optimized and monitored 15 SEO recommendations to optimize engagement on Instagram to 15.2%

-Implemented, lead, developed and coordinated events & policies for a student-run startup company of 10 people -Demonstrated ability to influence change within the organization by developing and maintaining 14 relationships (team members & vendors) built on respect & trust- Assisted sales, finance and marketing departments to sell (100+) sustainable t-shirts B2B & B2C- Constructed 5+ presentations to support marketing team in development of a new sustainable product

Orlando, Florida, Us

- Managed different streams of communication with various clients, banks & realtors on ad hoc- Crafted promotional advertisements to realtors in over 4 counties within the Greater Orlando area to increase company awareness for local communities - Collaborated in a team (5 people) to finalize sensitive documents for property details through a real estate CRM software-Planned and developed content for social media campaigns (Instagram & Facebook)

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Education record